Reclaim your feed.

Chronological, ad-free, and uncropped.

We are building a new photography platform.

Our goals are…

To let you see the posts of people you actually follow.

To give you control of your experience within our app.

To reinforce that images are important and powerful.

To loosen the rules on censorship.

To innovate how social apps sustain themselves without pushing ads in your face.

To be transparent about how and why we make certain decisions.

To support the arts and create new income streams for creatives.

To value the mobile and web experience equally.

While Instagram chases the allure of motion and sound, is there a quiet corner left for the art of photography?

Instagram has ventured beyond its beginnings, emphasizing video, entertainment, and messaging. And while that evolution is a testament to the dynamism of technology, there's a sense that the art of photography, which once stood at its core, has been left behind.

But here at Foto, we haven't forgotten. We remember the profound power of a photograph. We've seen how a single image can capture a moment, tell a story, and bridge divides. It's a medium that, at its best, brings us closer together, fostering empathy and understanding in a world that often feels fragmented.

In a time when big tech seems to be moving away from the essence of the image, often harnessing them with AI without recognizing the artist's rights, we see not just a challenge but an opportunity—an opportunity to create a space that values and celebrates the artist.

We're reminded that our world isn't just something we inherit but something we have the power to shape. And so, we invite you to be a part of this journey to help us shape a future where art and the artist are revered.