Liev Schreiber is the latest celeb to hatch a second career as an aspiring branding guru.
The “Ray Donovan” star is a co-founder of marketing firm Van’s General Store with pal Scott Carlson.
“I was briefly a copywriter when I got out of school,” Schreiber explains in a new Cigar Aficionado cover story. “The idea of having something to turn to when I wasn’t acting is more and more appealing to me as I get older.”
The firm’s already made spots for rockers Bon Jovi, Chevy, Red Bull, NBC and Success Charter Schools.
Of his relationship with “Diana” star Naomi Watts, the mother of his children, he reveals, “To me, we’re married, though I guess that, legally, we’re a domestic partnership.”