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Ditch, Dare, Do: 3D Personal Branding for Executives Paperback – January 14, 2013

by William Arruda (Author), Deb Dib (Author), Richard Bolles (Foreword)
4.5 4.5 out of 5 stars 83 ratings
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Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies. 

Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work. 

What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. 

Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day! 

Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success). 

Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade. 

Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work!
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  1. Print length
    252 pages
  2. Language
    English
  3. Publisher
    Reach Personal Branding
  4. Publication date
    January 14, 2013
  5. Dimensions
    5.5 x 0.57 x 8.5 inches
  6. ISBN-10
    162050457X
  7. ISBN-13
    978-1620504574
  8. See all details
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Editorial Reviews

Review

"William Arruda and Deb Dib understand personal branding better than anyone. In this invaluable guide, they lay out the essential points in quick, actionable tips that will allow readers to develop their own personal brands--for greater effectiveness and satisfaction at work."Gretchen Rubin, author of the New York Times #1 bestsellers The Happiness Projectand Happier at Home

"Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours -- one workweek -- over the course of a year? Nine minutes is not very much time, but according to the authors of Ditch, Dare, Do, that's all you need to make a significant difference in your life. This book is packed with quick-execute tips that will help you identify what you stand for, what you're good at, and what you want to be remembered for, and then make the most of that information in your career. This book issues a rousing challenge -- are you up for it?"Daniel H. Pink, author of Drive and A Whole New Mind

"With wisdom and wit, personal branding pioneers William Arruda and Deb Dib have evolved the best of executive branding into dynamic actions and strategies that tame today's frenetic workplace, transforming it into an opportunity-rich, brand-building environment for professionals seeking more success and personal fulfillment."Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won't Get You There

"Ditch. Dare. Do! helps you get career clarity, gain momentum, and make success your new norm."Martin Yate, New York Times Bestselling Author of the Knock 'em Dead series of career books.

"You won't find anyone who knows more about branding than William Arruda. And his new book, Ditch. Dare. Do!, will ensure YOU decide how you're known in the world -- and make it happen fast. Buy a copy for everyone in your organization." Michael Port, NY York Times bestselling author of Book Yourself Solid Illustrated

From the Author

We wrote Ditch. Dare. Do! for you--today's executive--because we know that security and momentum come not from job search, but from building an authentic branded reputation that attracts right-fit opportunities. And we wrote it because we know that your company's success increasingly depends upon you, and all employees, to be branded. From our work with thousands of executives like you, we know that personal branding lets you show the world your best self, personal branding is the single best way to become happier and more successful, and branding yourself will make your company more successful too. We also know that you likely don't have the personal branding skills or time to make any of that happen. So we wrote Ditch. Dare. Do! for you!

Product details

  • Publisher ‏ : ‎ Reach Personal Branding; First Edition (January 14, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 252 pages
  • ISBN-10 ‏ : ‎ 162050457X
  • ISBN-13 ‏ : ‎ 978-1620504574
  • Item Weight ‏ : ‎ 11.4 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.57 x 8.5 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 83 ratings

About the authors

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  1. Deb Dib

    Deb Dib

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    Known as the CEO Coach, Deb Dib is a Reach Master Brand Strategist, and co-author, with William Arruda, of Ditch. Dare. Do! 3D Personal Branding for Executives.

    Deb's passions are innovation, people, and the power of branding. With a lively style, she guides C-suite leaders and rising stars to 'discover, ditch, dare, and do!' and then coaches them in the bold, brief, and branded communication techniques so necessary for career success in today's 'So what? Make me care! Do it fast!' world.

    Her clients are firmly on track to becoming influential, indispensable, and incredibly happy at work—and that makes her happy. She says, 'I get to help the coolest people catapult their careers, grow their businesses, and achieve their particular dreams. I love my job!'

    Deb is the first recipient of the Dick Bolles/Career Management Alliance Parachute Award for 'sustained, enduring, and innovative contribution.' Her work is featured in 30+ career books and she has appeared in the Washington Post, The Wall Street Journal, Forbes.com, BusinessWeek.com, and other major media.

    See more on the author's page
  2. William Arruda

    William Arruda

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    William Arruda is a motivational speaker, entrepreneur and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. William is the CEO (Chief Encouragement Officer) of Reach and the co-founder of CareerBlast.TV – a personal and digital branding learning platform for innovative organizations. His products have been used by a million+ people across the globe. He’s honored to work with many of the world’s most revered brands, including 20% of the Fortune 100. William regularly shares his thoughts on social media and branding in his Forbes column.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
83 global ratings

Top reviews from the United States

Susan Guarneri
5.0 out of 5 stars Proactive Career Management Starts HERE!
Reviewed in the United States on April 22, 2013
Verified Purchase
The days of relying on our employer to guide our career are long gone. We all know this. Yet, inertia sets in when we begin to ponder the seemingly overwhelming tasks involved with managing our own careers.

Not to worry! William Arruda and Deb Dib have come to the rescue with their new book Ditch.Dare.Do! 66 Ways to Become Influential, Indispensable and Incredibly Happy at Work. This deceptively simple and cheeky book is like a progressive dinner hosted by top culinary artists who do not take themselves too seriously.

Sample and savor this book! Each of the main sections - Know, Show, Grow, Go - starts with a quick quiz, rather like a tasty appetizer, to whet the appetite for learning more. The sections' chapters are the slim, but filling main course content of key 3D brand nuggets, stories, and examples (called `Snaps') followed by action-oriented `Sparks' that capture your `ditch', `dare', and `do' ideas.

The take-home item is the Nine-Minute Action Plan - nine minutes a day to devote to your career management which adds up to 40 hours annually! The Go-Time Grid in the final Go section enables you to seamlessly integrate and prioritize your `Sparks' into your daily Nine-Minute Action Plans. Could proactively managing your career be easier and more fun? Oh, did I mention? It's calorie-free!
3 people found this helpful
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Tara
5.0 out of 5 stars Manage your brand and your career -- great advice for careerists and entrepreneurs!
Reviewed in the United States on April 9, 2013
Verified Purchase
Creative, practical and fun! These are three words that describe Ditch. Dare. Do! -- the latest book by William Arruda and Deb Dib.

Why do I like this book?

First, the book is well organized into a series of key, focused chapters. The text is high energy and high impact and can be read quickly and easily. As the authors mention, it's a "bold and brief real-world instruction manual for continuously managing your career and achieving unstoppable momentum."

Second, it includes quizzes and questions and even special areas where you can make notes to follow up on your own brand adventure. I enjoy books that involve the reader with the material. I also like the many examples and stories throughout which drive home key points about one's brand and brand impact.

Finally, while this book is written with the executive in mind, I find it useful for anyone -- from college graduates to entrepreneurs! Everyone can apply this timeless information to their own situation and develop a stronger and more compelling brand as a result.

If you're a busy entrepreneur like me, you'll enjoy this short but important and informative book. I highly recommend Ditch. Dare. Do! and will definitely recommend it to my clients!
One person found this helpful
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John Antonios
4.0 out of 5 stars Ditch, Dare, Do is a personal-branding must-read!
Reviewed in the United States on February 26, 2015
Verified Purchase
Ditch, Dare, Do is a personal-branding must-read! It has practical advice that can be implemented immediately. Just as the title of the book suggests, the ditch dare do formula will help you free yourself from all that's pulling you down, challenge what you thought were out of reach, and just do the thing you love.
One person found this helpful
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Beth Stefani, Executive Career Coach
5.0 out of 5 stars Outstanding!
Reviewed in the United States on April 18, 2013
Verified Purchase
Ditch. Dare. Do! is an executive's trusted handbook for achieving professional and personal success! Personal branding pioneer William Arruda and long-time careers industry innovator Deb Dib will guide you through the process of uncovering your unique, relevant, and authentic personal brand, and will help you to strategically express and exude your brand in all of your communications, social networking, and business relationships.

You'll learn that building and managing your personal brand is not only the key to YOUR success - it is also critical to the success of your company. Aligning your personal brand with your company's brand, becoming the organization's authentic "face of the brand," and communicating and supporting your company's values, mission and vision, will make you an invaluable and indispensable asset to your company. Having a strong personal brand is good for you - and good for your company.

Ditch. Dare. Do! will transform how you see yourself - and how others see you - in your professional and personal life. As respected author Richard Bolles said in the forward to Ditch. Dare. Do!, personal branding is "the concern of the snowflake and of your fingerprints." No two snowflakes or fingerprints are the same... nor are we, as individuals, the same as anyone else... and this uniqueness which resides in each of us, is our personal brand.
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Madeline
3.0 out of 5 stars Definitely gave me good ideas for branding but I wish it had given ...
Reviewed in the United States on December 29, 2014
Verified Purchase
Definitely gave me good ideas for branding but I wish it had given me more instructions and how-to. Many chapters said I should do something but didn't follow up with actionable steps (e.g. Pick a brand color! or Be a better communicator!).
3 people found this helpful
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5.0 out of 5 stars Today's Essential Career Marketing Manual
Reviewed in the United States on May 26, 2013
Verified Purchase
The eminent author of What Color is Your Parachute, the #1 career book of all time, Dick Bolles says it best in the Foreward: "the career development) playgrounds are new since 1996, and that is the value of this book: it enumerates them and discusses how to use them--Facebook, Google+. Twitter, images, video, YouTube, blogs, thought leaders' blogs, professional associations, etc. - in brief, two-page chapters for fast reading and slow digestion."

My business background is marketing, and I see Ditch, Dare, Do as the ultimate career marketing manual. Just as marketers brand products to make uniquely valuable for all the other choices in a category, Arruda and Dib show you how to build your own personal brand to stand out in the market and how to make sure the right people know about you.

Like marketing, the work of career growth requires a non-stop communications campaign, and the authors give you all the actionable tools you need in just 225 pages.

But don't let the short book length fool you, as always, this work is hard and it never stops. All that is different now is you have the guidebook to get you where you want to go in the new "playgrounds."
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Top reviews from other countries

Vince Molinaro
5.0 out of 5 stars Ditch, Dare, Do! This books delivers!
Reviewed in Canada on January 25, 2019
Verified Purchase
Arruda and Dib have written an immensely practical and useful career guide. Page after page of valuable insights that will help you better manage your career, get ahead and achieve success. I really appreciated the short chapters, each with action oriented advice that I was able to apply immediately. Highly recommend this if you need to take your career to the next level.
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Verified User
4.0 out of 5 stars Good book
Reviewed in India on March 26, 2014
Verified Purchase
Great interactive book with many exercises and practical tips. I think it is useful for the young MBAs and aspiring Young uer 30 CEOs and women CEOs.
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Amazon Customer
3.0 out of 5 stars Not a lot of new Personal Branding ideas
Reviewed in the United Kingdom on February 6, 2014
Verified Purchase
I was a bit disappointed about the book as William Arruda brings nothing new to the table in comparison with his first book. That's my humble opinion having read the both. :(
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wild duck
2.0 out of 5 stars Good advice, but ironically overdoes it on the self branding
Reviewed in the United Kingdom on October 7, 2014
Verified Purchase
So this book does have some good points on how to market yourself. However a large chunk of the beginning of the book is self promotion which is so irritating it almost made me put the book down. It is annoying to the point that it had me convinced that these authors know nothing about personal branding. The Ditch, Dare, Do hook is repeated throughout the book which is also really irritating (ironically the brand they are selling), and the case examples are so superficial they read like they were made up of the fly. However, if you can be bothered to skip over all these parts and just pick out key points, there is some good advise. I think the problem is they have taken their own advise to the extreme and overdone their own branding in this book. Take this as a lesson, take the advice, but apply it with slightly less obsessively that suggested.

I would love them to write a short, no nonsense version that pulls back on the self promotion and hooks.
One person found this helpful
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