Bluey takes over Bunnings with a ‘For Real Life’ Hammerbarn transformation

A new collaboration between two Australian icons officially launches today, as home and lifestyle retailer Bunnings reveals Bluey Hammerbarn transformation – Wackadoo!

Bluey, the globally recognised animated TV series and homegrown favourite, will take over the exterior signage of six Bunnings stores around Australia and one store in New Zealand with a Hammerbarn rebrand this month – inspired by the popular Bluey ‘Hammerbarn’ episode from Season 2 of Bluey.

Hammerbarn’s resemblance to Bunnings is no coincidence, with the episode taking inspiration from Bunnings Keperra in Queensland. In ‘Hammerbarn’, the Heeler family visit their local hardware store to get a pizza oven and end up with a trolley full of other items, which Bluey and Bingo use to make their own mini homes, complete with garden gnome ‘husbands’.

Fans in every state will have the opportunity to experience Hammerbarn in real life and take part in free Bluey-themed kids D.I.Y workshops every weekend in February. Customers will need to book their spot online with a new workshop theme running each weekend.

The Hammerbarn adventure doesn’t stop there, with fans able to get their hands on exclusive Bluey products available in store including garden gnomes featured in the Hammerbarn episode, pet toys and accessories, craft kits, and limited-edition Hammerbarn branded merchandise.

Bunnings Chief Customer Officer, Ryan Baker said the one-of-a-kind transformation is a chance for families to experience the joy of Bluey and Hammerbarn, featuring all the Bunnings elements customers know and love.

“We’re excited to be working with BBC Studios and Ludo Studio to bring Hammerbarn to life in stores across the country.

Our team across Australia have had kids and parents referring to Bunnings as Hammerbarn ever since the episode aired, so making this a reality in our stores for customers is really special.

We wanted the Hammerbarn experience to be accessible to as many Bluey fans and customers as we could, so it’s great to have a Hammerbarn transformation in each state – even down to the kids trolleys that have been rebranded.

For those who can’t make it to a rebranded Hammerbarn store, there will still be plenty of Bluey-themed fun at Bunnings stores nationally, including colouring walls, scavenger hunts and free kids D.I.Y. workshops every weekend.”

BBC Studios Director of Brands and Licensing ANZ, Kate O’Connor said: “Bluey is so relatable because it’s all about growing up as a kid in Australia, and going to Bunnings, a.k.a Hammerbarn, on the weekend is one of those quintessential Aussie experiences we all love. That’s why we couldn’t be more excited to see this iconic Bluey and Bunnings collaboration come together on such a grand scale, giving Aussie and Kiwi fans the world-first chance to experience Hammerbarn for real life, including exclusive and very collectable merch like Bluey and Bingo’s much-loved garden gnomes that feature in the episode!”

Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids & Family.

Ludo Studio said: “’Hammerbarn’ is one of our favourite episodes as it’s such a relatable Australian and New Zealand experience that families do together. The design of Hammerbarn draws inspiration from the Bunnings Keperra store in Brisbane, the home of Bluey, which adds an extra layer of significance. We are thrilled to offer fans the opportunity to experience Hammerbarn for real life, it’s everything we’ve ever wanted!”

Bunnings will host children’s charity Make-A-Wish behind the barbeque at over 30 stores on opening weekend including the 7 transformed stores, raising funds to make life-changing wishes come true for children with critical illnesses.

For more information including store transformations, workshops and Bluey merchandise visit Kids D.I.Y. Resources - Bunnings Australia

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About Bluey

Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

The series has also enjoyed a plethora of critical success at home and abroad, winning a 2022 BAFTA Children & Young People Award in the International category, and recently picked up its fifth consecutive AACTA Best Children’s Programme award – in addition to an International Emmy® and numerous craft and production awards around the world.

About BBC Studios

BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.

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