CesiumAstro Welcomes Hinrich Woebcken, Former CEO of Volkswagen Group of America, as Senior Executive Advisor

Hinrich J. Woebcken, Senior Advisor, CesiumAstro (Photo: Business Wire)

AUSTIN, Texas--()--CesiumAstro, an industry leader in space-based communications solutions, has teamed up with Hinrich J. Woebcken, general partner at Trousdale Ventures and former president and CEO of Volkswagen Group of America, Inc. Woebcken will serve a dual role, working with CesiumAstro to refine its vision for connected mobility and supporting the company’s adoption of automotive mass-manufacturing best practices.

Mr. Woebcken’s 30 years of industry experience contributing to the digitization and electrification of automobiles and profound understanding of automotive manufacturing efficiencies will benefit CesiumAstro as the company builds communications payloads for space, air, and ground platforms. As senior executive advisor, Mr. Woebcken will bridge CesiumAstro and automotive original equipment manufacturers (OEMs) to support the future of connectivity.

“GPS, satellite radio, and cellular connectivity has revolutionized the consumer’s automotive experience over the last two decades,” said Woebcken. “Satellites will fuel the next leap in connectivity and CesiumAstro’s technology is well-positioned to unlock new potential in the automotive industry.”

The need for multiple layers of always-on connectivity will continue to grow as automobile-based sensors proliferate and data generated increases. As a complement to 4G and 5G wireless systems, satellite communication provides redundancy to enable greater vehicular productivity and autonomy. Accessible anywhere in the world at compelling costs compared to cellular, low-Earth orbit (LEO) satellite constellations will combine with low-latency, terrestrial connectivity to provide global infrastructure for secure access to data and decision-making.

“Secure and reliable communications are expected—and required—to enable next-generation services on-the-move,” said Shey Sabripour, founder and CEO of CesiumAstro. “Worldwide, there are 1.4 billion automobiles on the road, and they are rapidly becoming smart, software-defined systems in need of robust, redundant connectivity.”

CesiumAstro will also utilize Mr. Woebcken’s supply chain and manufacturing expertise as the company adopts best practices for commercial-scale production, the key to reducing costs and increasing access as satellite connectivity becomes commonplace.

About CesiumAstro

Headquartered in Austin, Texas, with offices in Broomfield, Colorado; El Segundo, California; and the United Kingdom; CesiumAstro builds high-throughput, software-defined active phased array communications payloads for airborne and space platforms, including satellites, missiles, UASs, and more. CesiumAstro’s full-stack, multi-mission hardware and software products enable a range of commercial, Government, and defense objectives. CesiumAstro provides full in-house design, manufacturing, and testing capabilities based on the ISO AS9100 standard. For more information, visit cesiumastro.com.

Contacts

Alexandra Johnson, Corporate Communications, Alexandra.Johnson@cesiumastro.com
Erik Luther, VP of Product and Marketing, erik.luther@cesiumastro.com

Release Summary

Former Pres. and CEO of Volkswagen Group of America, Hinrich Woebcken has joined space company CesiumAstro as an advisor to bridge connected mobility.

Contacts

Alexandra Johnson, Corporate Communications, Alexandra.Johnson@cesiumastro.com
Erik Luther, VP of Product and Marketing, erik.luther@cesiumastro.com