REVEALED: Target Pride collection includes bags and sweaters by Satan-loving trans designer who wants to 'burn down the cis-tem' - as backlash against retail giant grows

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Target is facing a consumer boycott over its Pride Month collection which features transgender swimsuits for children, books called 'bye bye binary' and a handful of items made by a British designer whose slogans include 'Satan respects pronouns.' 

Target unveiled its Pride Month collection at the start of May, fresh on the heels of the Bud Light Dylan Mulvaney controversy. 

While there were some initial grumbles about the 'tuck-friendly' swimsuits in the women's section, much of the expansive collection of clothes, books and home décor has gone unnoticed. 

But attention - and outrage - has now turned to one of the designers whose works are showcased, and his apparent penchant for the satanic. 

Erik Carnell is the British designer behind Abprallen, an LGBTQ brand that sells t-shirts, sweaters, bags and badges. 

Erik Carnell is the British designer behind Abprallen, an LGBTQ brand that sells t-shirts, sweaters, bags and badges

Target is selling two of the brand's items - a $25 slogan sweater with the words 'cure transphobia not trans people' wrapped around a sword 

An $18 'too queer for here' tote bag is also for sale via Target's website and in stores 

Target is selling two of the brand's items - a $25 slogan sweater with the words 'cure transphobia not trans people' wrapped around a sword, an $18 'too queer for here' tote bag, and a 'we belong everywhere' fanny pack that now appears to be sold out.

Erik - a transgender man - proudly shared photos of the collaboration on Instagram. 

'These have already got the transphobes infuriated with me and I feel like quite the celebrity to think that they believe this is all some big conspiracy and I have any power to brainwash anyone when I’m just some guy drawing pictures!' he said. 

A closer look at his other work reveals some more sinister material. 

Badges with slogans like 'Satan Respects Pronouns', 'Young, Queer and Willing' and a lighter pin with the words 'burn down the cis-tem' are among other products. 

Badges for sale on Abprallen's site include one with the slogan 'young, bisexual and willing' 

Other items that are for sale on the Abpralle  Etsy store are more sinister. Stickers and badges which denigrate 'cis feelings' - the feelings of non transgender people - and Fox News are among them 

A guillotine pin with the words 'homophobe headrest' and pair of axes calling for the 'fight for trans rights' are also for sale online  

A description on Abprallen's Etsy store details the designer's interpretation of Satan 

He also models the 'Satan respects pronouns' t-shirt on an Instagram page while wearing BDSM-style horns and no pants. 

In a bio on the brand's website, he says he has always been fascinated with the 'frightening and mystical'. 

'I juxtapose it with imagery of skulls and spooky things – an interest of mine since I was a child. There’s something magical about the unknown, the frightening, and the mystical which is why I so frequently feature these themes in my art,' he says. 

In a description on his Etsy store, he goes on: 'Satan loves you and respects who you are. You’re important and valuable in this world and you deserve to treat yourself with love and respect.

The brand has now caught the attention of Arkansas Senator Tom Cotton. 'Even by the standards of woke corporations, Target's partnership with a Satanist to push the trans agenda on children is remarkable. 'The next time Target comes begging for help, Republicans should respond, "best of luck,"' he tweeted

'I’ve been thinking a lot lately about The Satanic Temple, and to a lesser extent, The Church of Satan, how they’re so frequently misunderstood and demonised (pun not intended) and how LGBT+ people are so often referred to as being a product of Satan or going against God’s will.

'Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. 

'So for me, Satan is hope, compassion, equality, and love.' 

The brand has now caught the attention of Arkansas Senator Tom Cotton. 

'Even by the standards of woke corporations, Target's partnership with a Satanist to push the trans agenda on children is remarkable. 

'The next time Target comes begging for help, Republicans should respond, "best of luck,"' he tweeted. 

Carnell is yet to respond to the criticism. Inquiries went unanswered on Tuesday morning.  

On TikTok, furious mothers have taken to filming themselves in the store's aisle, shocked and disgusted by the Pride displays. 

Target released a statement today to insist that the 'tuck-friendly' swim bottoms that enraged so many  were not available in children's sizes

There are other kids' swim skirts and suits still being sold online with 'all gender expressions' considered

Pride onesies with slogans like 'I am proud always' and 'It Takes All Kinds' are also for sale 

Books like 'Bye, Bye, Binary - nobody puts baby in a pink or blue corner!' are also being sold 

Target's CEO has so far played down the controversy.

Last week, he defended the decision to put such a strong emphasis on the collection, telling Fortune's Leadership Next podcast: 'When we think about purpose at Target, it’s really about helping all the families, and that ‘all’ word is really important.  

'Most of America shops at Target, so we want to do the right thing to support families across the country.' 

Today, the company released a statement saying the 'tuck-friendly' swim bottoms that enraged so many people were not available in children's sizes. 

There are other kids' swim skirts and suits still being sold online with 'all gender expressions' considered.  

Many are now calling for Target to be given the 'Bud Light treatment' - a reference to the harsh and swift boycott the beer brand faced after an ill-fated social media partnership with trans activist Dylan Mulvaney. 

'If that doesn't give you a reason to boycott Target then I don't know what does,' said Kaylee Campbell Layton, a Marine's wife in California who shared a video of some of the Pride kids clothes online. 

Fox News cites insiders who say many southern stores moved the Pride merchandise to the back of their premises to avoid further fury. 

'We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage. 

'We call our customers ‘guests,’ there is outrage on their part. This year it is just exponentially more than any other year. 

'I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.'