The best fragrances for men to set you ahead in the bedroom and boardroom

• Fragrance Family: Fougère
• Concentration: Eau de toilette
• Motivation: Fresh, powerful and masculine

Created in partnership by perfumers Anne Flipo and Carlos Benaim, Prada reinvents the emblematic fougere genre, harnessing the contrasts of aromatic freshness against a backdrop of sensual sophistication. Opening with a burst of citrus bergamot and black pepper, which is closely followed by the creaminess of orris (iris), lavender and a saffron accord, this best-selling fragrance has tempered masculinity, which is echoed in its base of musks, the remastered vetiver and an exclusive patchouli blend.

• Fragrance Family: Chypre/fruity
• Concentration: Eau de parfum
• Motivation: Uplifting

Defined by its top tier of tangy, juicy fruits, Aventus is Creed’s quintessential masculine fragrance. Rumoured to be inspired by the bombastic life of Emperor Napoleon, it celebrates empowerment, strength and success. As with all Creed fragrances, it's been created using an age-old (and costly) infusion technique, now abandoned by most modern brands: only the finest ingredients make the cut. Uniquely tropical and zesty against a backdrop of woods and leather, it opens with a burst of pineapple, Italian bergamot, blackcurrant and crispy apple, before diving into a heady bouquet of patchouli, Moroccan jasmine blossom, rose and birch. Heroic, bold and spirited, it finishes with a lingering dry-down of oak moss, vanilla, ambergris and musk.

• Fragrance family: Amber/vanilla
• Concentration: Parfum
• Motivation: Hedonistic

Described by Tom Ford as “expressing the dramatic duality of a refined man”, this punchy fragrance is a deeper and more highly-concentrated reboot of the original Noir Extreme eau de parfum. Using rare and precious raw materials that are custom-made for the designer, it opens with the bright and fresh signature of shimoga ginger and a magnified dose of cardamom for added spice and opulence. Its floral heart of Bulgarian rose Orpur and rose absolute blends with orange flower, jasmine and a tantalising and contrasting Indian kulfi accord, drying down to a woody, sweet and sensual base of amber enhanced with cedarwood from Texas and guaiacwood.

• Fragrance family: Aromatic
• Concentration: Extremely concentrated parfum
• Motivation: Striking, surprising and explorative

Re-interpreting the iconic freshness of Sauvage with a tailor-made lavender, Elixir is a perfume in its own right, fresh with notes of hay and vanilla. An initial blast of grapefruit spiced with cinnamon, nutmeg, cardamom and a liquor-like Martiniquan rum absolute serves as a prelude to the comforting and evocative lavender. A patchouli heart essence with isolated facets engulfs the whole fragrance, but this is a Dior signature made-to-measure patchouli oil that is lighter than the traditional patchouli and relieved of its damp accents. Warm woods with amber accords are accompanied by the velvety and sensual notes of mild tobacco. The surprising addition of liquorice, Haitian vetiver and frankincense complete the paradox of intense richness.

• Fragrance family: Aromatic/aquatic
• Concentration: Eau de parfum
• Motivation: Fresh and hyper-masculine

Armani’s Acqua di Gio (launched in 1996) defined a generation by being one of the first and subsequently one of the most successful aquatic masculine fragrances. This new interpretation, in an intensified eau de parfum concentration, shows the Italian designer’s commitment to sustainability: it's eco-conceived, refillable and composed of consciously-sourced ingredients. Aromatic and luminous, it ingeniously captures the original fragrance’s marine signature with a new molecule that allows its freshness to last infinitely. Natural and sustainably-sourced sparkling green mandarin from Calabria opens the crystalline scent, with a heart of clary sage from Provence and lavender and geranium bourbon from Madagascar. Patchouli Guatemala essence, with woody, balsamic and earthy qualities, cedarwood Atlas essence, vetiver heart (sustainably sourced in Haiti) complete this brave and evocative eau de parfum.

• Fragrance family: Fresh, earthy and woody
• Concentration: Eau de toilette
• Motivation: Masculine and powerful

Fronted by actor Richard Madden (wearing CK jeans and a basic white tee), the Defy eau de toilette is a daring contrast of invigorating freshness and powerful woods and carves a new macho signature for the American brand. Composed by master perfumer Anne Flipo with senior perfumers Pascal Gaurin and Loc Dong, it explodes with a blend of zesty citrus highlighted with golden bergamot and fresh lavender absolute. The heartbeat of the fragrance (and star ingredient) is vetiver oil, responsibly sourced from Haiti. Complemented by a rich and alluring base of addictive amber notes, it has a vibrant earthiness and rugged, urban, texture.

• Fragrance Family: Floral/aldehyde
• Concentration: Eau de parfum
• Motivation: Breezy

There is cause to get excited when a titan of contemporary Scandi fashion and an icon in Parisian perfumery team up…enter Acne Studios par Frédéric Malle. The first, and unique, collaboration between founder and creative director of Acne Studios Jonny Johansson and Editions de Parfums Frédéric Malle, this eau de parfum is driven by the ambition to create a radically new aesthetic that meets at the intersection of fashion, perfumery and art. My first takeaway is how contemporary and fresh it is, like clean jeans fresh out of the dryer. This has been achieved by using aldehydes, unfolding in a pure crystalline breath that develops into a long-term radiance. I’m a sucker for a floral dust down, and this scent does that with classical hints of rose and violet, underscored by the luminosity of orange blossom. A hint of frankincense gives the scent a mineral freshness, whilst the striking contrast of vanilla alongside creamy sandalwood and a note of peach skin caress the skin, with white musk like a comforting mohair sweater.

• Fragrance Family: Woody/aromatic
• Concentration: Eau de parfum
• Motivation: Empowering

Overtly woody fragrances aren’t usually my bag: a hangover perhaps, from having to do detention in the woodwork room for inappropriate use of the equipment. L’Artisan Parfumeur’s latest creation, Il Était Un Bois, has changed my view. A spellbinding celebration of woody accords that is understated, chic and elegant, it ventures into the heart of the forest, treating woody notes with originality. The way vetiver and cedarwood accords have been combined with the slightly salty and nutty profile of buckwheat is inspiring, and way more palatable to someone like myself. Like an enchanted clearing, I can see myself coming back to this on those days I need a confidence boost; a fragrance with masculine edge and impressive staying power.

• Fragrance family: Spicy/woody
• Concentration: Eau de parfum
• Motivation: Soft and sensual

A spicy-cum-woody combo of cedarwood, iris root, white pepper, tobacco and sandalwood, this fragrance is modern in its composition and is unlike most traditional perfumes. Rather than opening with bright top notes before drying down, its first impression stays pretty much consistent from first spritz until bedtime. It also comes with a set of alphabet stickers that you can use to customise the bottle with your name or initials.

• Fragrance Family: Aromatic/woody
• Concentration: Eau de parfum
• Motivation: Warm and enveloping

True to Moncler’s pioneering spirit, Sunrise Pour Homme revisits the brand’s original masculine signature scent (launched in 2021) and highlights its 70-year connection to the Alps. A tribute to the majesty of nature and exploration, it captures the simple yet thrilling emotion of the breaking dawn in the heart of a mountain range; the tipping point between light and darkness. Bold, innovative and a fresh take on luxury, the scent is defined by its overdose of magnetic and masculine woods. Created by a partnering of perfumers, it opens with a burst of fresh and zingy Italian bergamot, lemon and frosted pink berries that immediately heightens the senses. The velvety smoothness of suede follows, as well as the aromatic warmth of clary sage and smoky facets of Indonesian nutmeg.

• Fragrance Family: Fruity/woody/amber
• Concentration: Eau de parfum
• Motivation: Invigorating

Jonathan Anderson continues his annual collaboration with iconic boutique Paula’s Ibiza with a third Loewe fragrance that pays tribute to the free-spirited hedonism of the Balearic playground. Inspired by the intriguing and spiritual awakenings of cosmology and the earthy pleasures of psychedelia, Cosmic is the perfect summer holiday fragrance. The first notes I picked up on were of fresh pear and juicy mango, which are brought into check with a splash of aromatic cypress resin. Sweet gourmand accents of coconut cream and vanilla then appear, amplified by cedarwood, sandalwood and mineral-like amber. Created by Loewe’s in-house perfumer Nuria Cruelles, it also features the unique and exclusive ‘Loewe accord’, which brings the raw and resinous aspects of the Spanish rock rose wildflower to deepen the scent’s resonance. Like an evening sunset and a vibrant celebration of living it large, it put a smile on my face and will accompany me on the festival trail this summer.

• Fragrance Family: Green/aromatic and woody
• Concentration: Eau de parfum
• Motivation: Uplifting and sensual

Paradise Garden, Jean Paul Gaultier’s latest rendition of Le Beau, invites you to yield to the temptations of a sun-drenched paradise garden. Sitting somewhere between the original eau de toilette and the le parfum in its intensity, it's composed by one of the two perfumers responsible for the original Le Beau and shares many of the same seductive gourmand notes but with a more exotic and summery makeover. Described as blazing, flamboyant and liberated from all inhibition, the aromatic/woody scent opens with watery green notes and a kick from refreshing mint and spicy ginger. In its dry down, green fig is entwined with the salty tang of coconut, before settling down to a lingering base of tonka bean, suffused with powerful but comforting sandalwood.

• Fragrance Family: Amber/vanilla
• Concentration: Eau de parfum
• Motivation: Sensual

The House of Ford’s latest private blend elixir, Vanilla Sex, has taken a very familiar — and tongue-in-cheek — route. It's the epitome of sensual pleasure and a masterclass in olfactive contrasts: a maximalist vanilla in its purest form. Any preconceived notions of vanilla’s sweetness are dashed by the introduction of sandalwood and orris notes that amplify the fragrance’s sophistication and give it a soft powdery personality; floral notes of jasmine, meanwhile, deliver seductive richness. Opening with bitter almond, it then utilises an interplay of deep vanilla facets to give exhilarating spiciness to this very smooth operator.

• Fragrance Family: Woody/ambery/reinous
• Concentration: Eau de parfum
• Motivation: Sensual

A divisive fragrance with a Marmite effect, Aqua Di Parma’s latest addition to its Signatures Of The Sun collection won’t be to everyone’s taste. But for those who are drawn to it — as I immediately was — it’s a knockout evening fragrance. Drawing its inspiration from the natural prisms of olibanum crystals that scatter sunlight in a myriad of colours across the desert, it revitalises the rich, smoky and intense darkness of incense with a crystalline brightness. On first impression, top notes of grapefruit, black pepper and ginger oil from West Africa give Crystal Incense a unique spicy embrace. The heart unfolds with olibanum CI2, wrapped in cardamom and cedarwood of Atlas oil; a symphony of earthy, woody nuances. What really sold it for me is how the base notes of velvety patchouli, benzoin Siam and musk lingered on my skin.

• Fragrance Family: Citrus/amber
• Concentration: Eau de parfum
• Motivation: Elegant and sophisticated

A family-owned perfumer in London’s Jermyn Street since 1730, Floris has had its fair share of illustrious clients. One such beloved patron, Oscar Wilde, is now the inspiration behind a brand new fragrance. Wilde is an affirmation of Oscar’s forbidden love and affection for Lord Alfred Douglas, with whom he shared many letters and poems. Paying homage to Floris’ iconic Malmaison scent (which Wilde wore himself) it captures sparkling bergamot, marine notes and gentle citrus blossom in its top notes. It's layered with white jasmine, spicy ginger and green carnation (Wilde always fastened a single green carnation to his lapel; a Parisian trend to identify oneself as homosexual). A warming base of pure sandalwood oil, olibanum and benzoin add a rich and resinous sophistication and depth; understated but with an unmistakable presence.

• Fragrance Family: Chypre
• Concentration: Eau de toilette
• Motivation: Uplifting

Very few fragrances have the velocity to carry you through the day with a spring in your step since they usually morph or fade away to a mellow dry-down. The latest addition to Dries Van Noten’s eau de toilette collection, though, elevates your mood and keeps it there. Continuing the brand’s exploration of “impossible combinations”, Mystic Moss marries the spiritual and elemental. From the first spritz, I was taken away to a botanical nirvana where the sharpness of green mandarin sliced through the earthiness of oak moss with echoes of saltiness in the background. Opening with the aromatic notes of clary sage, cardamom and effervescent citrus fruit, in my opinion it’s one of those mood-bending scents that you just can’t get enough of.

• Fragrance Family: Fruity/amber
• Concentration: Eau de parfum
• Motivation: Decadent and empowering

New to Alchemist’s Garden — Gucci's collection of fine fragrances made with rare and refined ingredients — The Heart Of Leo celebrates the majestic essence of the lion. Encapsulating the nobility and strength of the jungle king, the new scent leaves an enduring trail that is amber-infused and slightly fruity. Created by master perfumer Amandine Clerc Marie, it's been designed to be worn on its own or layered with other eaux de parfum and perfume oils from the collection. Opening with an energising and sweet yet acidic blackcurrant accord, the opulent elixir then unfolds to an incense-like, olibanum extract at its heart and a base of balsamic and resinous myrrh essential oil. As brave and forceful as the animal it represents, it's a Harrods exclusive and is in our opinion better reserved as an evening fragrance. A deep and distinctive scent that exudes charm, sensuality and richness.

• Fragrance Family: Woody/musk
• Concentration: Eau de parfum
• Motivation: Comforting

Bvlgari’s signature masculine eau de toilette scent Pour Homme, created in the mid-nineties by master perfumer Jacques Cavallier, has been reimagined as a more intensely concentrated eau de parfum. Revisited by the same creator, it also continues with the same key ingredients and is powered by the same duo of soothing tea notes — albeit in a new interpretation. Blending the great outdoors with home comforts, it cleverly balances the intense woody, smoky notes of ceylon and darjeeling tea with a reassuringly musky underbelly (made up of four individual musks), amplified by powdery ambrette seeds absolute. Vibrating with the freshness of spicy ginger in its top layer, it also features hints of guaiac wood essence, anchoring its woody and slightly smoky trail. Harmonious, refined and elegant, this is a great everyday perfume.

• Fragrance Family: Woody
• Concentration: Eau de parfum
• Motivation: Dark and mysterious

Using its rich heritage of creativity and craftsmanship as a starting point, the Montblanc Collection celebrates the luxury brand’s backstory through the artistry of fine fragrance. Having first found notoriety with its premium writing instruments back in 1906, the line of four takes inspiration from different aspects of the legendary marque: writing culture, the beauty of ink on paper, leather craftsmanship, and the glacial majesty of the Mont Blanc mountain. On first inspection I can vouch that they all smell expensive (no cost has been spared in the ingredient break-down) and all have a timeless and very archetypal masculine quality. My personal favourite of the four is Patchouli Ink, which, as the name suggests, magnifies the dark and mysterious facet of patchouli. This is the kind of fragrance I like to wear out-out thanks to its strength of conviction without being too polarising.

• Fragrance Family: Citrus/aromatic
• Concentration: Fragrance
• Motivation: Bright and breezy

English scent maverick Jo Malone CBE is endlessly influenced by the cultural differences, colour and aromas that she encounters while travelling around the globe; you could call her a bit of an olfactory magpie. This fragrance, then, is a heartfelt love letter to Italy’s Amalfi coastline. Centred around only four key notes, the limited edition fragrance evokes the warm breeze of evening with a zesty, citrus hit of bergamot and fresh orange oil intertwined with the warmth of star anise and the aromatic twang of thyme. The perfect travel companion and the ideal summer holiday scent, it is long-lasting and classified as a ‘fragrance’, rather than abiding to the conventional and recognised industry standard of eau de toilette or parfum concentrations.

• Fragrance Family: Woody/floral
• Concentration: Eau de parfum
• Motivation: Energising

The first new signature masculine fragrance from Yves Saint Laurent since L’Homme (2006), MYSLF is also the only woody/floral fragrance from the heritage Parisian house. With Austin Butler as its poster boy, the refillable scent combines radiant floral freshness with earthy woods and patchouli and has an ever-evolving personality that is very provocative. A fresh and vibrant accord with a Calabrian bergamot base opens this show, followed by a prominent Tunisian orange blossom absolute heart that blooms throughout the scent. Bright and authentic, it drys down on a foundation of earthy patchouli and comforting woody notes. Aimed at a younger demographic, this new outing from YSL cleverly contrasts light with shade.

• Fragrance Family: Woody/aromatic
• Concentration: Eau de parfum
• Motivation: Comforting

Le Labo has carved out a niche and earned a loyal following with its luxurious and unconventional hand-blended scents. An ode to Japan, Thé Matcha 26 is the first new addition to the brand’s Classic Collection of fine fragrances for quite some time. In the same way matcha tea is much more than just a drink in Japanese culture, Thé Matcha 26 is much more than just a scent. Reassuring and comforting, it takes you away from the hum of city living and into a moment of peaceful solitude and introspection. Uplifted with bergamot and bitter orange, the matcha tea accord is enriched with a creamy fig note and grounded with woody vetiver, sesame and textural cedar woods. Falling into the category of a ‘skin’ scent (introverted fragrances deliberately composed for the enjoyment of the person wearing them) it is very sensual, whispering rather than shouting and reminding you of all things familiar and treasured.

• Fragrance family: Aromatic
• Concentration: Eau de toilette
• Motivation: Calming

Escentric Molecules’ Molecule 01 scent, rewrote the perfumery rule books by being composed of a single aroma-molecule called Iso E Super; an abstract synthetic created in a laboratory. To celebrate the aroma-molecule’s influence on the modern fragrance landscape, Molecule 01 has been given a plus-one in 3 new iterations; collectively known as ‘Molecule +’, each paired with a single complementary natural guest ingredient. EM perfumer, Geza Schoen explains, “Molecule 01 is an exceptional molecule: radiant, velvety and cocooning with a cedarwood tonality. I started to wonder, what if I could take the molecule and add just one other beautiful ingredient to see how they danced together in the bottle?" Molecule 01 + Black Tea gives the original fragrance a renewed sexual chemistry. Using the dried leaves of the black tree plant, which has a subtle and complex aroma, with an infusion of mate tea absolute, it has a comforting, subtle and airy persona.

• Fragrance family: Musky
• Concentration: Eau de toilette
• Motivation: Sensual

Drawing inspiration from a blank sheet of paper, Diptyque’s founders Desmond Knox-Leet, Christiane Montadre-Gautrot and Yves Couselant, have created a scent which feels nostalgic and experiential. Developed with perfumer Fabrice Pellegrin and abstract artist Alix Waline, they started with one initial ingredient: grain. Evoking the scent of ink, the cereal grain is enhanced with sweet white musk notes, to heighten its sensuality and floral mimosa notes, with soft, powdery qualities to mimic the gentle accord of paper. The experience differs from one skin to another, and over time, due to the way the white musks continue to develop.

• Fragrance Family: Aromatic/green
• Concentration: Eau de parfum
• Motivation: Invigorating

Inspired by the ‘happy’ smell of both nature and urban landscape after rain, H24 Herbes Vives is a more energising rendition of the original H24 (launched in 2021), with added botanical vibes. An aroma that is at once vegetal and earthy, but also fresh and musky, it is painstakingly contemporary and illuminates greenery in a multitude of shades. Hybridising nature and technology, it is powered with a bouquet of intertwined fresh herbs: sorrel, parsley, savory (which is a little bit like thyme) and hemp, all of which naturally intensify after rainfall. Topped up with the fruity accord of pear granita, it also features physcool, a sensory molecule with hints of mint leaves that brings a unique and long-lasting sensation of freshness to the skin.

• Fragrance Family: Citrus
• Concentration: Eau de parfum
• Motivation: Energising & uplifting

If you’re a man who favours a shower-fresh scent, look no further. True to its name, Fresh’s Hesperides Grapefruit opens with an exhilarating citrus spritz, sliced through with Amalfi lemon and orange for good measure. And it doesn’t end there: bergamot bursts through this EDP’s heart with energising effect, then dries to reveal a fruity base of rhubarb and peach. It’s a vibrant mix that shines best in summer heat, but can be called on anytime your scent needs a refresh. Mist generously in the mornings, between meetings, and post-gym for a crisp and clean aroma.

• Fragrance family: Woody/spicy
• Concentration: Eau de parfum
• Motivation: Enchanting

The fifth instalment of Othertopias — a collection of fragrances inspired by spaces both imagined and real — conjures a dreamscape where imagination enters and the waking world slips away. A cocktail of rich florals, warm spice and a bed of wooded depths, it blends the tangible and the illusive, rousing the senses and enchanting the mind. Created in partnership with long-term fragrance collaborator Barnabe Fillion, it's been formulated to allow individual body chemistry to contribute to the overall impression of the scent, making it ‘personal’ to each wearer. The arresting first impression of spice composed of cardamom and pink pepper is softened by fresh notes of neroli and its sweeter counterpart, orange flower, seasoned with aromatic accents of saffron, clove and herbal mate. A warm and sumptuous base of powdery iris, patchouli, copaiba and sandalwood follows heady narcissus, rose, jasmine sambac and pollen-like mimosa that fill its comforting floral heart.

• Fragrance Family: Amber/leather
• Concentration: Elixir de parfum
• Motivation: Seductive

This revved-up new addition to the Gucci Guilty universe celebrates the signatures of the original scent by intensifying its most precious ingredients. An amber/leather scent, it showcases precious patchouli and is hypnotically seductive. Orange blossom absolute with peppery pimento seeds and smoky hints of nutmeg set the opening scene for this warm and enveloping perfume, followed by an infusion of noble orris butter and vanilla extract. Base notes of exhilarating ambrofix and benzoin leave a lingering, distinctly masculine and magnetic trail. Employing A$AP Rocky as its frontman, this contemporary and punchy elixir opens the doors to self-confidence and is an ideal evening fragrance.

• Fragrance Family: Amber/floral
• Concentration: Eau de parfum
• Motivation: Sensual

The fragrance world is always watching and waiting to see what Byredo’s founder and creative director Ben Gorham is going to do next. A maverick, a pioneer and a trend-setter, his creations are always eclectic, covering new ground and often drawing on a feeling or emotion. The latest triumph, Animalique, delves into the shared factor among all humans: our authentic essence and primal instincts. Built on the concept that a spirit animal resides beneath the intricate layers of our truest selves, the multi-faceted and unique fragrance takes a walk on the wild side. Complex and dazzling, the composition shape shifts from sparkling citrus top notes of bergamot and lemon to warm sensual florals made up of mimosa and violet before finishing on a feral atmosphere achieved with suede, amber, sandalwood and tobacco leaf. This is like nothing else around: totally other-worldly.

• Fragrance Family: Woody/amber
• Concentration: Parfum
• Motivation: Seductive

Phantom EDT was born in 2021 as a means to empowering men to transcend the ordinary, and now the crowd-pleasing fragrance has returned with a more intense reformulation: Rabanne's Phantom Parfum. Laced with drama, it's a powerful and infinitely magnetic scent that was inspired by an imagined dream-like night in Paris. Opening with notes of cardamom, rhubarb, bergamot and lemon in the top, lavender brings an aromatic floral note that is simultaneously energising and seductive. A warm vanilla heart cushioned by patchouli, geranium and cedarwood lends the revised fragrance a new gourmand facet that is addictive in its appeal, settling down to a foundation of Haitian vetiver, mineral musk and earthy woody notes, that bring on a hint of danger.

• Fragrance Family: Aromatic/green
• Concentration: Eau de parfum
• Motivation: Breezy and comforting

Like the three that came before it, Sunspel's latest fragrance pays tribute to the beauty to be found in British landscapes. To be precise, Green Cedar is inspired by the Cornish coast, where a clifftop walk separates two worlds; the sea on one side with aromatic conifer woods and dewy green fields on the other. Top notes include fizzy and refreshing lemon, softened with orange and mandarin, with an aromatic heart of galbanum, cypress and rosemary. A whisper of Angelica — which is used across all four Sunspel fragrances for continuity and same-place-different-time cohesion — brings a musky greenness. The subtle floral and woody quality of soft petitgrain absolute, to finish, ties the unisex fragrance together.

• Fragrance Family: Woody/amber/leather
• Concentration: Parfum
• Motivation: Charismatic

The latest chapter in the iconic Boss Bottled franchise is an intensely masculine scent with inner strength and charisma. A reformulation of the classic fragrance in a beefed-up parfum concentration, it is bolder and more impactful than any of the other Boss Bottled variants in the line and encourages you to be your own boss, write your own rules and find your own purpose. Co-created by perfumers Annick Menardo and Suzy Le Helley, it adds exceptional richness and texture to the timeless original Boss Bottled signature scent with a woody-leathery-amber profile. Zesty mandarin and spicy incense oils merge in the top, leading into a noble heart of rare orris and fig tree root accord. Woody base notes of cedarwood essence and vegetal leather accord turn up the heat and leave a long-lasting, skin-deep impression.

• Fragrance family: Fresh, energising and woody
• Concentration: Eau de parfum
• Motivation: Outdoorsy, sophisticated and comforting

Opening with an Alpine green accord, specifically made for Moncler, with clary sage, cypress and pine resin, cedar gives this fragrance its outdoorsy vibe, a saturation of amber adds a sophisticated edge, while sandalwood brings a comforting, cosy and creamy persona. A blend of prestigious natural materials and unique accords, the Borraccia’ flask-shaped 150ml bottle (an echo to the brand’s mountaineering roots) features a revolutionary LED screen, a playful innovation that allows you to write a personal message that appears in scrolling red letters across the bottle’s mirrored facade, customisable via a Bluetooth-powered smartphone app.

• Fragrance Family: Woody/aromatic
• Concentration: Eau de parfum
• Motivation: Stimulating

In 2013, Paco Rabanne dropped the olfactory bomb that was Invictus: an unapologetic vision of victorious masculinity. Invictus Platinum is a strong, forceful, inclusive and contemporary blend reimagined for a new generation. Audacious, confident and with a bit of attitude, it borrows the heady heritage of the original power scent but is even bigger, bolder and more intense: a daring and galvanising ascent for epic achievers. Designed to be a ‘greatness booster’, the invigorating EDP explodes with elegant lavender, laced with intense minty freshness. Juicy grapefruit stirred with absinth leads the way to rich, masculine tones of patchouli and cypress for a grounding and balancing woody finish. A complex and contemporary cocktail of radical, aromatic, mineral, smoky and earthy notes that stimulates the senses and pushes champions to their outer limits.

• Fragrance Family: Sweet/smoky/leather
• Concentration: Eau de parfum intense
• Motivation: Smooth and majestic

This new interpretation of Dolce & Gabbana’s signature masculine scent, K, is the third in the franchise and also the most intense, embodying the intrepid spirit of a man full of self-confidence. An expression of ‘Made in Italy’ it has been crafted with precious and powerful ingredients and has a distinctive energy that is both strong and decisive. Blended by one of the perfumers who worked on the original K eau de toilette (launched in 2019), the new interpretation is the most concentrated to date and takes you on an a more complex and grown-up olfactive journey. Preserving the energy and effervescence of Sicilian lemon and blood oranges featured in the original fragrance’s top notes, this update benefits from the addition of creamy notes of fig and is embellished with warm and spicy facets of saffron. Enhanced by an unforgettably elegant woody base, it's built on the deep and sensual notes of a leathery accord.

• Fragrance Family: Aromatic/fruity/marine
• Concentration: Eau de parfum
• Motivation: Uplifting

Inspired by an afternoon breeze that carries the scent of fresh fig trees, Miller Harris’ latest creation captures the essence of the Greek island Hydra, also known as the pearl of the Aegean Sea. A complex woody/citrus/marine fragrance with a free, bohemian spirit, it features natural, sustainably-led ingredients such as upcycled notes of sage, which give the scent a fresh and aromatic gentleness, and oakwood derived from pre-used wine barrels. Looking to the long-treasured natural springs of the island, perfumer Emilie Bouge, who has been at the creative helm of the brand since 2020, has created a nirvana for the senses. Arguably the perfect summer fragrance, it opens with fresh cedar and lemon, combined with a spicy kick of Greek saffron and Ouzo, before settling into tranquil notes of fig, white tuberose and Mirabilis Jalapa.

• Fragrance Family: Amber
• Concentration: Eau de parfum
• Motivation: Seductive

Boss The Scent Magnetic heralds a new era through global reinvention and a refresh for the Boss brand: a fragrance that is full of sensual charm and gravitas. A complementary duo of fragrances — one for him and one for her — the masculine scent encourages its wearer to ‘Be Your Own Boss’ by exploring the power of attraction and seduction. A deeper, more intense interpretation of the Boss signature scent, its magnetic strength originates from its fusion of contrasting ingredients. Composed by perfumer Delphine Lebeau, the ambery, fruity, leathery elixir opens with stimulating top notes of Maninka fruit (Boss’ exclusive ingredient) which has been intensified to give an unexpected bolt of powerful energy. With a vibrant heart of bran absolute, it settles on a base of addictive black vanilla extract. An intensely seductive fragrance full of self-assurance and elegance.

• Fragrance Family: Amber/floral
• Concentration: Cologne intense
• Motivation: Bohemian

Initially launched in 2021 as part of a limited-edition collection, Red Hibiscus returns to Jo Malone London as a more permanent fixture to its alluring portfolio of Cologne Intense perfumes. Richer, deeper and more intense that the rest of JML’s signature fragrances, the Cologne Intense line foregoes the brand’s characteristic Britishness to find inspiration from trips taken and ingredients which can be found further afield. Red Hibiscus has a very bohemian flavour and is the perfect evening fragrance if you don’t want to be overwhelmed. An exotic amber/floral scent inspired by a chance encounter with a rare and vivid white flower in a tropical forest, it is both hypnotic and hedonistic, with sensual undertones. Combining sweet, tart and smoky contrasts, it opens with warming citrus notes of mandarin wrapped in ginger and black cardamom, which is complemented by a floral heartbeat of red hibiscus, black orchid, ylang ylang and jasmine sambac. A blend of vanilla, amber and incense in its base leaves a lingering trail.

• Fragrance Family: Aromatic fougère
• Concentration: Eau de Parfum
• Motivation: Uplifting

Lavender is one of the most divisive of all ingredients in the perfumer’s toolbox, considered by many as old fashioned and a little bit ‘nana’. For fans of the Marmite floral note however, it conjures up the clean-cut scent of traditional barbershops and has less chintzy BnB connotations. The latest fragrance to join the Le Labo Classic collection of signature scents (meaning it's here to stay) is built around lavender, but in true Le Labo style it knocks all preconceived notions of the ingredient on its head: this is a contemporary, aromatic fougère with a very addictive persona. Both clean and dirty, recognisable yet unique, it has a regressive classic style and ignites the senses. Opening with a burst of uplifting bergamot and neroli essential oils to give it a fresh lift-off, the scent then gives way to a lavender of the greatest purity, where only the flower buds are distilled. The dry-down — as with any Le Labo composition — has that unmistakably ambery, dirty and musky signature base, sweetened with rich and velvety tonka.

• Fragrance Family: Woody/aromatic
• Concentration: Eau de parfum
• Motivation: Charismatic

Contemporary and cutting-edge, Montblanc Explorer is an unconventional woody-aromatic-leather scent aimed at the adventurer who has no limits. A fusion between technology and craftsmanship, it opens with OrPur Bergamot — a citrus that explodes with green, floral and intensely fresh notes. French OrPur clary sage and spicy Orpur pink pepper add character, Haitian OrPur vetiver oil brings smoky hues and hazelnut-like overtones and a leather accord gives masculine gravitas. The base features a new type of patchouli — developed exclusively for Montblanc fragrances — which gives it a new and bewitching woody structure too. Cocoa pod and amber-like touches of ambrofix and akigalawood (an exclusive molecule) gradually bring some gentle heat to the fragrance.