BRÍET is the trademark of November

Briet is a name that most Icelanders recognize, as this young musician has in a short time become one of the nation's most beloved artists. She recently applied for the registration of the word and figurative mark BRÍET, and the Icelandic Intellectual Property Office (ISIPO) has now chosen it as the trademark of the month of November.

Briet says that applying for a trademark registration is a natural and important part of her work as a musician. The name has become a company and a decisive brand that she is systematically building up. It is very important to put a memory of oneself in a certain form that people can relate to and know that it represents you and only you. By registering the trademark, she says she is also preventing others from using her name and trademark for something she would not be happy with.

The trademark was designed by Þorgeir Blöndal, who has taken care of all design and graphics for Briet in recent years. The idea came up in conversations between the two of them and Halldór Karlsson, Bríet's boyfriend at the time. They wanted to have a certain Japanese feel to the logo, it was to be clear what it stood for, but they also wanted people to have to really look at the logo to understand it.

An application was made for the registration of the word and figurative mark BRÍET to ISIPO in April and it was registered in October for the production of music, clothing, videos, and many other products and services in categories 9, 10, 16, 25 and 41

The trademark of the month is a new initiative at the ISIPO, modeled after other Nordic intellectual property offices. The aim of choosing one trademark specifically to discuss each month is to raise awareness of the importance of trademark registrations and promote the ISIPO’s activities. The organization's staff chooses the trademark of the month from a group of new and recently renewed Icelandic trademarks that represent Icelandic products and/or services. The trademark of the month should have clear distinctive features, it must not be descriptive, nor must there be a risk of it being confused with other trademarks.