Breaktime Media

Get to know Breaktime and see what we're all about! We help shoppers decide what to buy and where to buy it by connecting brands with shoppers through fun, interactive content. In a fragmented world that can present endless options for the consumer, our job is to help simplify that experience, and have fun while doing it! Watch the video to learn more! 📹 #shoppermarketing #pathtopurchase #cpgmarketing #cpgindustry #cpgbrands #shopperexperience #consumerexperience #shoppers #interactivecontent #digitalcontent #brandvideo #gettoknowus #aboutus

Welcome to the April edition of Breaktime Buzz, our monthly newsletter! This month, we're excited to feature our latest article exploring the power of storytelling. We dive into the why and how of storytelling in brand marketing, exploring its ability to create emotional connections between brands and shoppers, build brand loyalty, and enable differentiation in the marketplace. After learning all about how storytelling can transform your brand marketing, make sure to read about the success story of one of our hair care campaigns in this month's case study, investigate the latest shopper insights in our recent recipe shopper survey, experience a recent campaign we launched with Henkel for their SK Keratin Blonde campaign at Walmart, and more! Click here to check it out: https://lnkd.in/gCfpFkvw #newsletter #shoppermarketing #storytelling #brandmarketing #marketingtips #shoppers #brands #adtech

Visibly thicker, stronger, fuller hair from scalp-to-tip! We recently launched a program with Unilever for their Dove Scalp + Hair Therapy campaign at Target. This engaging, interactive, digital experience features a quiz that matches shoppers with the perfect haircare regimen based on their scalp and hair type, an informative list educating shoppers on reasons to nourish their scalp and hair with the brand's products, an opportunity to add the products directly to their Target digital shopping carts, and more. For the full experience, check out the campaign here: https://lnkd.in/dasSyq7c #unilever #haircare #haircareproducts #haircareroutine #personalcare #personalcareproducts #pathtopurchase #marketing #cpg #cpgindustry #cpgbrands #cpgs #consumerpackagedgoods #shopperexperience #interactiveexperience #digitalexperience #personalization #interactivecontent #interactivemarketing #adtech

Let's get cookin'! 👩🍳 We surveyed shoppers on their recipe habits – from where they search for inspiration to their thoughts on AI-generated recipes. Did you know that 37% of shoppers prefer to experiment with American cuisine? As shoppers look for new recipes, it’s the perfect time to engage and educate them while driving sales. Here are just a few ways: 🥘 Help shoppers figure out which recipe they should make for dinner using a fun quiz with personalized recipe recommendations based on their family’s preferences 🛒 Use our integrated add-to-cart feature to encourage shoppers to place an order for the products they’ll need to whip up their favorite recipes 📝 Use our NEW AI recipe generator to suggest curated, delicious recipes that use your brand’s products in real time based on shopper inputs 🍽 Inspire purchase through family-friendly recipes showcasing your brand’s products Explore the survey results, and learn how you can make sure your brand is at the top of everyone's grocery list: https://lnkd.in/gXUfeSua #shopperinsights #shoppermarketing #shoppers #shopperexperience #shoppinghabits #shoppingdata #consumerinsights #consumerbehavior #marketresearch #infographic #campaignstrategy #optimization #optimizationstrategies #boostsales #sales #grocery #groceryretail #shoppertrends #shoppingtrends #recipes #recipe #cooking #recipegenerator #genai #ai

In a world of increasing choices and declining attention spans, brands face an ongoing and often overwhelming challenge: how to capture and retain the interest of their shoppers. Enter storytelling—a powerful tool that transcends average advertising to allow brands to create meaningful connections with consumers. In this article, originally published on MediaPost, we’re delving into the why and how of storytelling in brand marketing, exploring its ability to create emotional connections between brands and shoppers, build brand loyalty, and enable differentiation in the marketplace. To check out the key takeaways, read all about it here! #storytelling #brandstorytelling #brandstory #brandmarketing #shoppers #brands #consumers #emotionalconnections #brandloyalty #marketing #marketingefforts #marketingstrategies #advertising #advertisingandmarketing #adtech #martech #shoppermarketing #shoppermarketer #cpgs #cpg #consumerpackagedgoods

We have one more exciting award win to share! The BIC EasyRinse campaign has been selected as a PLATINUM winner in the 2024 Hermes Creative Awards in the "Interactive Brand Experience" category! 🎊 We're extending a gigantic congratulations to BIC, Nordeast Marketing Group, and our stellar Breaktime team for all the hard work they contributed to this award-winning campaign. Special shoutouts to Anna Delicata, Brendan O'Marra, Caitlin Garrett, Kendra Zdanowski, Chloe Chow, Emma Seraichick, and Jacob Morrisroe! Thank you so much to the judges of the Hermes Creative Awards for choosing this campaign as a winner! View the full winners list here: https://lnkd.in/efjeqN8v

More big news: we're so excited to share that the Wells Enterprises “We Sweeten Summer” Sweepstakes has been selected as a Gold winner in the 2024 Hermes Creative Awards in the "Integrated Marketing Campaign" category! 🎉   We'd like to extend a huge congratulations to Wells Enterprises, Advantage Unified Commerce, Vericast, Sky Elements Drones, and our amazing Breaktime team for all the hard work they contributed to this award-winning campaign.   Special shoutouts to Kathleen Farrell Perreault, Ayaba Wilson, Jenna Kennedy, Glenda (Fischlein) Lopez, Caitlin Garrett, Kendra Zdanowski, Chloe Chow, Madyn Godfrey, Abbie Henry, Emma Seraichick, Jacob Morrisroe, Erika Rockwell, Dionne Reese, Morgan Gorskey Otte, and Ashley Wilson!   Thank you to the judges of the Hermes Creative Awards for choosing this campaign as a winner! View the full winners list here: https://lnkd.in/efjeqN8v   #hermesawards #hermescreativeawards #brandedcontent #awardwinning #contestsandpromotions #contest #promotions #creativeawards #shoppermarketing #pathtopurchase #advertisingandmarketing #advertising #marketing #advertisingcampaign #onlineadvertising #onlinemarketing #advertisingawards #adtech

We're thrilled to share that the Mars Petcare “TEMPTATIONS™ CATS LOSE THEIR COOL™” campaign has been selected as a Gold winner in the 2024 Hermes Creative Awards in the "Product Launch" category! 🎉 Extending a huge congratulations to Mars Petcare, The Mars Agency, and our incredible Breaktime team for all the hard work they contributed to this award-winning campaign. Special shoutouts to Hannah Olson, Alicia Wieburg (she/her), Kelsey Mattiza, Christy Young, Caitlin Garrett, Nancy Wolfe, Chloe Chow, Madyn Godfrey, Emma Seraichick, and Abbie Henry! Thank you to the judges of the Hermes Creative Awards for choosing us as a winner, and props to all of the amazing winners this year! Learn more about the winning campaign here: https://lnkd.in/eztFWCHP #hermesawards #hermescreativeawards #brandedcontent #awardwinning #contestsandpromotions #contest #promotions #creativeawards #shoppermarketing #pathtopurchase #advertisingandmarketing #advertising #marketing #advertisingcampaign #onlineadvertising #onlinemarketing #advertisingawards #adtech

In this #casestudy, a trusted personal care brand was seeking a fun and interactive way to create excitement for a new product line by educating shoppers on the product and its benefits. They were also looking for a partner that could drive sales of the new product line in-store and online at Walmart while collecting post-purchase reviews. Breaktime Media worked with the brand to build an interactive, digital experience that leveraged personalized, engaging content to amplify awareness and generate excitement for the new product line. Breaktime also provided shoppers with a convenient way to add products directly to their Walmart digital shopping carts to drive sales and encouraged consumers to leave a review of their favorite product. To learn more, check out the full case study down below! #haircare #haircareproducts #walmart #ecommerce #shoppermarketing #shopperexperience #pathtopurchase #cpgmarketing #cpgindustry #cpgbrands #cpg #cpgs #consumerpackagedgoods #sales #saleslift #salesandmarketing #drivingsales #roas #digitalcontent #digitalexperience #interactiveexperience #adtech #campaignresults #advertising #marketingandadvertising

Curious to know more about Breaktime Media and our amazing team of talented individuals? Well, now you can! This month, we’re shining our #EmployeeSpotlight on Brad Godwin, our SVP of Partnerships & Client Evangelist. As the SVP of Partnerships and Client Evangelist, Brad focuses on making each day in the CPG industry fun. Beyond that, he works closely with brand and agency partners to create impactful, award-winning omnichannel solutions. This involves starting with insights, utilizing best-in-class strategy and technology, and designing engaging shopper experiences that resonate with the market and the needs of our clients. To learn more about Brad, read his interview below! #LifeAtBreaktimeMedia #culture #companyculture #culturematters #team #teammemberspotlight #teamculture #teamappreciation #workplaceculture #workculture #workculturematters