Marie-Therese Marek’s Post

At BASES, we believe in proof over urban myths. Last year, after seeing too many conference presentations stating that '95% of cpg innovations fail', we got together a team of experts and asked:- - Is it true that 95% of cpg innovations fail? - How do our clients innovations perform against their competitors on innovation success? We started out by seeing where this famous statement came from. Various articles from the 1960's and 1970's stated various failure rates of 75% upwards. This has propagated into todays 'established fact', that '95% of cpg innovations fail'. With access to the biggest and best database of Sales data in the world, and the brilliance of the BASES Innovation Measurement team, we sought out to identify the truth, which we call Innovation Vitality. The data covered multiple countries, categories and companies, and what we discovered will both delight and concern you. Globally, Innovation is a successful pursuit. Over 53% of innovations grow in sales in year 2 v year 1. Just 13% fall out of the market after 1 year. What is brilliant about this work, is that now you can compare your company performance on Vitality, against your competitors, the category and by country, benchmarking your innovation Vitality performance. The results are eyeopening! Want to know more - contact your BASES representative to talk more about Innovation Vitality! #InnovationVitality #BASES #SuccessElevated

Discover the Future: "Trend Evolution from 2023" is a deep dive into the persistent tension shaping 2024. Explore how last year's unrest sets the stage for decisive actions by governments, brands, and consumers. Businesses must embrace these trends for success. Read more: https://lnkd.in/e-azqg2p #2024Trends #TrendEvolution #BusinessSuccess

To help companies think longer-term and prepare for the future we have updated our Four Forces of Change: STAR model. IGD’s STAR model highlights the four megatrends shaping the world we live in, and specifically the food and grocery industry. As we look to the future and consider the megatrends that will shape the world around us, and take into consideration the aspirations and aims of governments and industry, we believe there are several predictions that we can make that will help the industry get on the path to future proof its operations. The eight predictions will help businesses create the strategies and milestones that they need to set over the coming years to ensure they don’t just survive but thrive in 2050. IGD #IGDinsights https://lnkd.in/ekR83g3Z

NIQ's Consumer Outlook 2024 summarizes this year's top consumer trends and strategic insights to help your organization succeed.

Protiviti’s Industry Insights – Consumer Products & Retail September Issue provides insights into nurturing sustainable operations, embracing the GenAI revolution, and tending to the Gen-Z workforce. Read the latest issue today!

Protiviti’s Industry Insights – Consumer Products & Retail September Issue provides insights into nurturing sustainable operations, embracing the GenAI revolution, and tending to the Gen-Z workforce. Read the latest issue today!

Protiviti’s Industry Insights – Consumer Products & Retail September Issue provides insights into nurturing sustainable operations, embracing the GenAI revolution, and tending to the Gen-Z workforce. Read the latest issue today!

Our new global survey shows #consumer industry CEOs are still uncertain about the future following years of repeated, global shocks. But they are also cautiously optimistic, with many investing in their teams and structures to unlock growth. Find out more:

Protiviti’s Industry Insights – Consumer Products & Retail September Issue provides insights into nurturing sustainable operations, embracing the GenAI revolution, and tending to the Gen-Z workforce. Read the latest issue today!

As consumers become shrewder with their spending, how can brands stand out?   In two days, our Director of Integration, Nick Parker, will present "The Era of Considered Consumption". This webinar will unveil valuable insights into how brands can thrive amidst this turbulent socioeconomic period.   Register here - https://lnkd.in/edQC3U9k #costofliving #insights