Jürgen Geuter’s Post

I am personally quite afraid for the future of "content" on the web, afraid of an AI hellscape that will undo some of the biggest achievements of the open web: finding information. Apart from news and journalism (which is bad enough) when you put this in context of games: I am really wondering how long it will take for game wikis or websites that publish guides/help content become irrelevant. Because users have to sift through garbage content that an AI scraped from incomplete Reddit posts or just made it up entirely. Which in turns will make communities more important, where users share information with each other – or point to the reputable sources with low SEO rankings. My best guess is that closed communities (like Discord) will become even more important in the future, as they provide a safe space from the content hellscape. Leaving me with only one conclusion: it becomes even more important for companies to run and support their own communities – so they don't get eaten by the AI content hellscape. What do you think? Am I just alarmist, or are the worst days for content yet to come? This article is a good summary of what happend so far: https://lnkd.in/ep9WDSQ2

Google's new AI-powered search interface, "Search Generative Experience," or #SGE , is an enormous top-of-the-page summarization feature. Ask, for example, "why is sourdough bread still so popular?" —and, before you get to the blue links that we're all familiar with, Google will provide you with a large language model (LLM) -generated summary. This format of search is wildly different from how the search-facilitated internet works today. Right now, if you Google that same query you'd be met with a more familiar scene: a featured excerpt from whichever website won the SEO race , followed by that series of blue links. At first glance, the change might seem relatively benign. If Google's #AI is going to mulch up original work and provide a distilled version of it to users at scale, without ever connecting them to the original work, how will publishers continue to monetize their work? And will this amplify even more the #filterBubble we are already enduring, with all the bad side-effects that we know now this has? https://buff.ly/3nQTH6Q #future #trend #tech #distopy #ad

Came across a study by Hop Skip Media on Search Engine Journal, where they designed a controlled test with one responsive search ad (RSA) sample size per copywriter (human and AI). Each ad contained 15 headlines and four descriptions, following the best practices for the RSA structure recommended by Google Ads. The ads were then placed on Google search for eight weeks. The result: 👇 🙇♀️ - 🥇 🤖 - 👎 For now, I'll take solace in the fact that humans prefer content written by humans (including analogies, creativity, humor, and the innate understanding of the reader's emotions) --- all of which AI struggles with. Link to the article in the comments.

UNPOPULAR OPINION: the HCU classifier does not exist Google simply filters niche sites out by the amount and quality of backlinks Branded searches give your site a bonus as well If you're focusing on content quality, this will only lead to the frustration Do you see many websites with weak backlink profiles ranking in the top 3? (Especially for commercial kws) If you have a strong backlink profile, even unedited AI content works like magic As long as it satisfies searchers' intend THINGS THAT DON'T WORK IN SUCH MARKET CONDITION: - Build a brand - Write the most useful content on the web - Don't use AI - Include authors' bio and social links - Pass CWV And your site will not recover or accidentally start making thousands of dollars daily if you flood it with thousands of AI articles overnight But Backlinks + branded searches do WORK Maybe the market will change but at this time, I recommend doing what really works Otherwise, you'll be wasting your time and resources

AI seems like it’s here to stay, but we must still help nurture online spaces as public resources for connection and shared knowledge. AI developers must protect the web from: ❌ Content pollution from Large Language Models ❌ AI generated misinformation ❌ Corporate manipulation of LLM training data To build a better digital sphere, we need to: ✅ support human moderators in digital spaces ✅ protect creative content and copyrights ✅ foster relationships between creators and audiences

BACK IN BUSINESS! I've talked about how I created a website to test how Google would react to a website constructed with AI content. The content created hits all the update expectations, Helpful content, etc and yet in September, similar to other AI websites saw a massive - near destruction - drop in traffic. Well, on 20th December - Santa Google gave me an extraordinary surprise - I was back in the top ten ranks! Lots to deep dive here for sure. #programmaticseo #seocontent #seoexperiments #seoexpert

‼️🚨Just read about Google's latest trick – they're using AI to ‘sum up’ entire web pages on Chrome! 🤖📚 Say goodbye to those endless scrolls and hello to the 'SGE while browsing' magic ✨Who needs to read long articles when you can have a bullet-point summary in seconds? 🚀 Is this the end of long-winded content? 📜 Should we all be embracing quick, snappy info? 🤔 Let's bullet-point chat about it! ⚡ #AIsumsItUp #ShortAndSweet #ContentStrategy