ADC Europe Awards
Category
Outdoor (Including poster and billboard)
Annual ID
ADCE23_PO043M
Description
The pandemic, war, energy costs, inflation etc. The news are full of negative headlines. Newspapers and media houses love to use clickbaiting as tool to raise the amount of views. We believe: enough is enough. For our client GRAWE sidebyside – the insurance for young people – we created a billboard campaign that used the mechanics of a clickbait campaign but with a twist: In the end surprisingly nothing ever happens – perfect for an insurance.
2023 Awards
Total Points: 2
Shortlist
Credits
Agency
EN GARDE / Graz
Art Director
Valentin Zhuber-Okrog
Creative Director
Patrick Haas
Product Manager
Gabriel Schwarzinger
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