Scribd Logo
Upload

Welcome to Scribd!

  • Santa Has Been Featured in Coke Ads Since The 1920s: Knew-About-Santa-Claus-And-Coca-Cola

    Uploaded by

    Adina Farcas
    119 views2 pages
    The Santa Claus image we know today was largely shaped by Coca-Cola advertisements in the early 20th century. Prior to 1931, Santa had varying depictions but was given his classic red suit and belly image through illustrations for Coke ads. The company hired illustrator Haddon Sundblom to create the Santa character, basing it off the 1822 poem "A Visit from St. Nicholas." Sundblom's take on Santa as a warm, friendly figure became synonymous with the character we know today.

    Original Description:

    Original Title

    christmas-santa-claus-coca-cola-reading-comprehension-exercises_131262

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Santa Claus image we know today was largely shaped by Coca-Cola advertisements in the early 20th century. Prior to 1931, Santa had varying depictions but was given his classic red suit and belly image through illustrations for Coke ads. The company hired illustrator Haddon Sundblom to create the Santa character, basing it off the 1822 poem "A Visit from St. Nicholas." Sundblom's take on Santa as a warm, friendly figure became synonymous with the character we know today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    119 views2 pages

    Santa Has Been Featured in Coke Ads Since The 1920s: Knew-About-Santa-Claus-And-Coca-Cola

    Uploaded by

    Adina Farcas
    The Santa Claus image we know today was largely shaped by Coca-Cola advertisements in the early 20th century. Prior to 1931, Santa had varying depictions but was given his classic red suit and belly image through illustrations for Coke ads. The company hired illustrator Haddon Sundblom to create the Santa character, basing it off the 1822 poem "A Visit from St. Nicholas." Sundblom's take on Santa as a warm, friendly figure became synonymous with the character we know today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    https://www.youtube.com/watch?

    v=U8J5AolQZg0&feature=emb_logo
    https://www.coca-colacompany.com/company/history/five-things-you-never-
    knew-about-santa-claus-and-coca-cola

    The Santa Claus we all know and love — that big, jolly man in the red suit with a
    white beard — didn’t always look that way. In fact, many
    people are surprised to learn that prior to 1931, Santa was (1)
    commissioned as everything from a tall (2) retired man to a
    spooky-looking elf. The person who first gave Santa the
    characteristics we know today was cartoonist Thomas Nast,
    who drew Santa Claus for Harper's Weekly in 1862. Here, a few
    other things you may not have realized about the cheerful guy
    in the red suit.
    1. Santa Has Been Featured in Coke Ads Since the 1920s
    The Coca-Cola Company began its Christmas advertising in
    the 1920s with (3) commonly ads in magazines like The Saturday Evening Post. In
    1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a
    bottle of Coke.
    2. Coca-Cola Helped Shape the Image of
    Santa
    In 1931 the company (4) shopping-related illustrator Haddon
    Sundblom to develop advertising images using Santa Claus —
    showing Santa himself, not a man dressed as Santa. For
    inspiration, Sundblom turned to Clement Clark Moore's 1822
    poem "A Visit From St. Nicholas" ((5)throughout called "Twas
    the Night Before Christmas").
    Moore's description of St. Nick
    led to an image of a warm,
    friendly, pleasantly (6) relying
    and human Santa. From 1931 to
    1964, Coca-Cola advertising
    showed Santa delivering toys, pausing to read a letter and enjoy a
    Coke, visiting with the children who stayed up to greet him, and (7)
    plump the refrigerators at a number of homes. Sundblom’s original paintings are some of the most (8)
    beverage pieces in the art collection in the company’s archives department and have
    been on exhibit around the world.
    3. The "New Santa" Was Based on a Salesman
    In the beginning, Sundblom painted the image of Santa using a live model — his friend
    Lou Prentiss, a (9) depicted salesman. When Prentiss passed away, Sundblom used
    himself as a model, painting while looking into a mirror. Finally, he
    began (10) raiding on photographs to create the image of St. Nick.
    4. Santa Claus Got a New Friend in 1942
    In 1942, Coca-Cola introduced "Sprite Boy," a character who
    appeared with Santa Claus in Coca-Cola advertising (11) prized
    the 1940s and 1950s. Sprite Boy, who was also created by
    Sundblom, got his name due to the fact that he was a sprite, or
    an elf. (It wasn’t until the 1960s that Coca-Cola introduced the
    popular (12) gaunt Sprite.)
     5. Santa Became Animated in 2001
    In 2001, the artwork from Sundblom's 1963 painting was the basis for an animated
    TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning
    animator Alexandre Petrov.
    B The underlined words are in the wrong sentence. Try to put them in the correct place.

    1. 2. 3. 4.
    5. 6. 7. 8.
    9. 10. 11. 12.
    Holidays are coming! Merry Christmas!
    KEY

    1. Depicted 2. Gaunt 3. Shopping-related 4. Commissioned


    5. Commonly 6. Plump 7. Raiding 8. Prized
    9. Retired 10. Relying 11. Thoughout 12. beverage

    You might also like