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District 9 Online Marketing Campaign
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Carlos Reyes
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D-9 had one of the most successful and unique campaigns I have researched.
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District 9 Online Marketing Campaign
1.
District 9 Viral Campaign
2.
3.
4.
•Community watch •MNU Training
Simulation •Multinational United •MNU Spreads Lies •Maths from outer space
5.
6.
7.
8.
Homepage Careers Present Past
9.
10.
•MNU’s community outreach
11.
If you want
to get peoples attention, then get people to be a part.
12.
Comic Con 2008 Banners
in halls, bathrooms, and drinking fountains.
13.
Street ads Direct viewers
to website and Phone number
14.
Phone number •Call and
leave a message so it can be played back on the website. •Before the release they received more than 12,000 calls.
15.
D9 Movie Followers: 3,422 Following: 948 Listed: 151 MNU Followers: 1,844 Following: 377 Listed: 49 MNU Lies Followers: 2,724 Following: 597 Listed: 60
16.
D9 Movie Responds
to listeners. Contests. Directs traffic to Facebook acct. Infomative posts: Links, pictures, videos.
17.
MULTINATIONA L UNITED Laws
against non humans.. Contests. Interacts with followers.
18.
Christopher (MNU Lies) Shows
his dislike for MNU. Informative. Interacts with followers.
19.
Facebook Accounts Fans: 11,628 District
9 MNU Spreads Lies •Official fan page. •Links, Pictures, and videos. •Taken over by fans •Introduced fan fiction
20.
Role Playing Live Conversations More
than 20 accts.
21.
Pictures
22.
Videos Uprising in D9 Dead
Memory TrailerAlive in D9 MNU Protest at Comic Con
23.
How did the
World Cup affect South Africa’s D9
Editor's Notes
****CLICK ON IMAGE FOR LINK TO VIDEO
****CLICK ON IMAGE FOR LINK TO VIDEO