VELO Freeze Ultra - Expert Review

The Velo / Lyft family of nicotine pouches is one of the longest lasting lines, going all the way back to the beginning of the tobacco-free nicotine pouch category. With a huge array of flavours and strengths, it has presented itself as one of the most versatile ranges of products on the market today. On that subject, it also has a LOT of mint flavours. Recently, four new mint variants have been launched under the Velo / Lyft banner, including this one, Freeze Ultra. This is one for those high octane users who like a product with a little kick to it, but also an icy flavour of mint. So, let’s get to know it better!

Product Specifics:

Can Weight: 14 grams

Portion Format: Slim Nicotine Pouches

Portion Count: 20 pouches

Portion Weight: 0.7 grams each

Nicotine (Total mg/g): 20mg/g

Nicotine %: 2.0%

Nicotine (mg/Portion): 14mg/pouch

Opening the can, an icy, powerful aroma of mint greets you. It’s focused, and very present. It’s not super sweet, but has a dab of sweetness to it. It’s mostly a balanced aroma of peppermint with just a little menthol in the mix. The pouches are slim, with a soft fit and a decent moisture amount to them. They feel soft against the gum, and a nice fit in the lip. When you put one in, you’ll notice a cooling sensation that comes on, along with a subtle freshness to it. In the flavour profile, it’s a pretty sharp, focused taste of peppermint. It’s icy, and balanced out with just a little touch of menthol in the mix. Like the aroma, it has a little sweetness to it, but it’s not overly sweet. It’s a pretty well balanced, powerful taste of mint. In the nicotine department, this one has a pretty strong kick to it. If I had to place it, I’d say between strong and extra strong, but close to extra strong. It hits pretty quickly, and feels pretty strong. The flavour hangs out about 35-40 minutes or so, which is the usual longevity you come to expect from the Lyft / Velo series.

Wrap-Up & Recommendation:

There’s a reason Lyft and Velo are widely regarded as the top of the mountain in the nicotine pouch realm. This series has a high product quality, and a wide mix of flavors and strengths. No matter what you’re looking for, or what you like, you can easily find it in the Lyft / Velo range. If you like mint products but want something that has a strong kick to it, this is one you’ll be wanting to try out.

Snubie’s Opinion:

This one is much too strong for me personally so I wouldn’t consider it one I’d use or throw in the mix. I think Velo’s regular strength Mint is good, and has a nicer taste with the spearmint flavour. However, I think people who like mint are going to be quite pleased with this one, and really enjoy it.