The Resurgence of Belleder

In the city of Zlin, the leather industry rises again through the sustainable and vibrant brand Belleder. Follow the journey of AGD PRINT as they navigate obstacles and revolutionize the world of leather products.

Pavel

On the 10th of October, 2023, a new chapter began in the city of Zlin. A young entrepreneur named Pavel Džavík, along with his team at AGD PRINT, launched a brand that would soon revitalise the city's dormant leather industry - Belleder.

The first year for Belleder was marked by trials and tribulations. Pavel and his team worked tirelessly, meticulously designing and producing quality leather items that embodied sustainability and style.

By 2025, Belleder had made its mark in the local market. Their vibrant, colourful prints and superb embossing became a signature style, attracting a broad customer base.

The brand's commitment to sustainability wasn't just a marketing gimmick. Belleder was a genuine advocate for the environment, sourcing materials responsibly and minimizing waste throughout the production process.

Pavel's vision was to diversify Belleder's product range. By 2026, the company introduced new items such as hotel dining mats, coasters, and cutlery covers, further expanding its reach.

Even with the expansion, the quality of Belleder's products never wavered. Their distinctive leather tables became a sensation, merging functionality with aesthetic appeal.

In 2027, Belleder faced an unexpected challenge. A global economic downturn hit the luxury goods market hard, threatening the company's growth.

Pavel, however, was not deterred. He recognized that in adversity, there lies opportunity. He rallied his team and focused on innovation as a way to overcome the crisis.

The company started experimenting with new designs and materials, striving to create products that were not only beautiful and sustainable but also affordable.

By the end of 2028, Belleder had successfully navigated through the economic storm. Their innovative approach and commitment to sustainability won over even more customers.

As the decade turned, Belleder was no longer just a local brand. It had established itself as a major player in the global leather goods market.

Pavel's dedication to his home city never wavered. Even as Belleder grew, he ensured that the headquarters and the heart of the company remained in Zlin.

By 2030, Belleder was more than just a brand; it was a beacon of Zlin's resurgence. The company's success inspired other entrepreneurs in the city to follow in its footsteps.

The company continued to innovate, introducing new products and designs that reflected the changing tastes of their growing customer base.

By 2031, Belleder's influence extended beyond the business world. The company started initiatives to educate the public about sustainability and responsible consumption.

In 2032, Belleder launched an apprenticeship program to train the next generation of skilled artisans, further cementing its commitment to Zlin and the leather industry.

As Belleder approached its 10th anniversary in 2033, it was clear that the brand had not only survived but thrived, living up to the symbolic image of the Phoenix.

Pavel's vision of reviving Zlin's leather industry had come to fruition. His brand, Belleder, had become synonymous with quality, sustainability, and innovation.

As they celebrated their 10th anniversary, the team at Belleder looked back at their journey with pride. They had not just built a successful brand but also rekindled a city's lost heritage.

Looking to the future, Pavel and his team were ready to face any challenges that came their way. They were committed to continuing Belleder's legacy of quality, innovation, and sustainability.

As the story of Belleder continues, one thing is certain - the Phoenix of Zlin's leather industry has risen from the ashes, destined to soar higher in the years to come.