Talking Retail Grocery and product news for independent retailers
The brand, owned by Halewood International, has developed a print and online campaign to position Eisberg as the ‘wine to remember’, inviting consumers who are looking to take a break from alcohol, for whatever reason, to enjoy an alcohol-free tipple or two with Eisberg.
Fran Draper, brand manager for Eisberg Alcohol-Free Wine comments: “Consumers are increasingly demanding choice when they are looking for alcohol-free options. Periods of abstinence are becoming a regular part of the yearly calendar, from ‘Dry January’, to ‘Sober October’, so highlighting the alcohol-free wine brand leader on the alcohol aisle during these quieter periods will help retailers increase basket spend.”
Source: Halewood International
