Finally a campaign that fights for a positive body image of men. "My beer belly is mine" would be written on the banners if there was a lobby for ridiculed beer drinkers.
The jury in Cannes could also identify with this and awarded us with a silver lion.
And you don't get that much press around the world every day.
Mercedes Benz
The Blind Spot Assist from Mercedes is a practical thing. But how do you explain as simply as possible what it actually does? With a surprising picture.