Ani Indshewa’s Post

Learn how TotalEnergies scaled its Biogas business unit thanks to Malt's highly skilled consultants and freelancers 👇 Over the course of just three years, the European leader in the biogas market has transformed its business unit from a small team of three individuals into a workforce of 350. The catalyst for this extraordinary growth? The invaluable assistance of Malt's highly skilled consultants and freelancers, who are helping several key departments of the business unit to develop and implement its ambitious plans to multiply its installed capacity by 10 in 2030. Click here to read the full story: https://lnkd.in/dpRBiptd #SuccessStory #Consulting #Freelance

No More Evil Design Tricks in India The Indian Government just banned 12 common tricky design moves in products. Dark Design Patterns are tricks that cheat users through misleading interfaces or by making it unnecessarily hard to do what users want, like cancelling a subscription. It's an evil move! The case isn't settled yet, so we're unsure if Amazon's tricks are illegal. Meanwhile, on November 30, 2023, the Government of India made new rules to stop sneaky design tricks. They're saying a big no-no to these tricks that some companies use. Now that these evil tricks are illegal in a big country like India, let's hope this stops more companies from using these nasty moves. I've always been against these evil practices. Let's take a closer look at the 12 shady moves these regulations aim to tackle: 1. False Urgency: Ever felt rushed to buy something online? That's the false urgency trick. They make you think it's your last chance, but it's just a mind game. 2. Basket Sneaking: Imagine adding stuff to your cart without asking. Not cool, right? That's what basket sneaking is—quietly increasing your bill. 3. Confirmshaming: It uses fear, shame, or guilt to push users into buying something or continuing a subscription. It's all about commercial gains by messing with consumer choices. Confirmshaming plays on your emotions to make you hit that purchase button. 4. Forced Action: Want a product? Well, first, buy something else. Forced action makes you jump through hoops to get what you really want. 5. Subscription Trap: Cancelling a subscription should be easy, right? With the subscription trap—they make it a puzzle to keep you paying. 6. Interface Interference: Messing with what you see on a website? That's interface interference, and it's all about tricking your eyes. 7. Bait and Switch: You thought you were getting a deal, but surprise! It's a different (and usually pricier) product. Classic bait and switch. 8. Drip Pricing: Imagine finding out about hidden fees only after hitting "buy." Drip pricing keeps the real cost in the shadows until the last minute. I'm seeing this a lot these days. 9. Disguised Advertisement: Ads pretending to be regular content? Sneaky, right? Disguised advertisements blur the line between info and marketing. 10. Nagging: Ever been annoyed into saying "yes"? Nagging bombards you until you give in. It's annoying and a bit pushy. 11. Trick Question: Confusing language designed to make you click where they want you to. Trick questions are like puzzles you didn't sign up for. 12. Billing Surprise: You sign up for something free, and suddenly, your bank account takes a hit. Billing surprises happen when they quietly start charging you. How can we tackle these? We've got three defenders against these evil design tricks: 1. Ethical UX designers saying no 2. Public shaming for shady companies 3. Regulations that can slap fines on the worst offenders Let's keep the digital world fair and square!

🤝 Working with #freelancers enables businesses to have a personalized and hands-on approach to their projects. Watch the video below to listen to Jennie Carter, a Creative Campaign Strategist at Vodafone, as she talks about the benefits of working with freelancers. Leverage the expertise of freelancers to enhance your projects and achieve remarkable results ✔️ Interested in receiving a callback from someone on our team? Follow this link ➡️ https://lnkd.in/eq4wCZ3j #Freelance #Project #Collaboration

Here’s something that’s really cool at Malt: House Swaps! Employees looking to visit a city where Malt has offices can hop into our lively "house swaps" channel on Slack. They post their travel plans and voilà! Awesome colleagues from the destination city respond with their own availability for a house swap. 🏠 For example, Valeria based in Berlin, wanted a taste of croissants and the city of lights, so she found a kindred spirit in Paris, and they swapped homes for three weeks! Another Malter, Maria, felt like having some Belgian waffles in Brussels, and, well you get the idea… Join Malt and write your own house-swapping story!

🚀 Einblick in den Impulsvortrag von Christoph Hardt, CEO Malt DACH, beim Marken-Award Letzte Woche in Düsseldorf verliehen die Absatzwirtschaft und der Bundesverband Marketing Clubs (BVMC) den Marken-Award für exzellente Leistungen in der Markenführung. 💼 Christoph Hardt verdeutlichte die Rolle von „Blended Teams" als eine skalierbare Lösung, um dem akuten Fachkräftemangel wirksam zu begegnen. Die strategische Integration von Freelancern ermöglicht es Unternehmen, schnell auf digitale Anforderungen zu reagieren und die nötigen Kompetenzen zu erhalten. 🔑 Kernpunkte des Vortrags: 1️⃣ Fachkräftemangel: Der Fachkräftemangel prägt momentan nahezu alle Bereiche in Deutschland. Im Jahr 2022 blieben so viele Stellen unbesetzt, wie nie zuvor. Daher bestimmen Arbeitnehmer verstärkt die Rahmenbedingungen auf dem Arbeitsmarkt. 2️⃣ IT-Branche: In der IT-Branche besteht seit zwei Jahrzehnten ein großer Fachkräftemangel. Die Reaktion der Branche: 25 % der Tech-Fachkräfte sind heutzutage Freelancer. 3️⃣ USA-Vorbild: Die USA weisen mit 60 Millionen Freiberuflern im Jahr 2022 (39 % der Arbeitskräfte) den Weg, besonders bei jungen Arbeitnehmern. 4️⃣ Steigendes Freelancertum: 2022 waren 43 % der Gen Z und 46 % der Millennials in den USA als Freelancer tätig. 51 % der Freiberufler (31 Millionen), erbrachten Wissensdienstleistungen wie Programmierung, Marketing, IT und Beratung. Der Trend zeigt, dass das Freelancertum zunehmend attraktiver wird. 5️⃣ Freelancer-Nutzung: Der Einsatz von Freelancern, vor allem in der IT, kann eine Antwort auf den Fachkräftemangel sein und das Arbeitsmarkt-Potenzial optimieren. 6️⃣ Erfolgreiche Freelance-Strategie: Eine effektive Strategie für die Integration und Zusammenarbeit mit Freelancern ist der Schlüssel zum Erfolg. 🔗 Zukunft gestalten: Auf Freelancer setzen Zahlen aus den USA und der IT-Branche verdeutlichen, wie Freelancer als Arbeitskräfte immer wichtiger werden. Der deutsche und europäische Arbeitsmarkt kann durch die gezielte Zusammenarbeit mit Freelancern vermehrt ausgeschöpft werden. #Freelancer #Fachkräftemangel #BlendedTeams