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Kreutzer, R.T. (2017). Allgemeine Grundlagen des Marketings. In: Praxisorientiertes Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09473-7_1
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DOI: https://doi.org/10.1007/978-3-658-09473-7_1
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