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Künstliche Intelligenz im Dienstleistungsmanagement – Anwendungen, Einsatzbereiche und Herangehensweisen

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Künstliche Intelligenz im Dienstleistungsmanagement

Part of the book series: Forum Dienstleistungsmanagement ((FD))

Zusammenfassung

Die Künstliche Intelligenz (KI) hat eine besonders prominente und disruptive Stellung in der Transformation der Geschäftswelt eingenommen. Nicht nur in der verarbeitenden Industrie, sondern auch im Dienstleistungssektor werden durch KI vielfältige Veränderungsprozesse ausgelöst. Vor diesem Hintergrund befasst sich der Beitrag neben dem Begriff der KI mit den technischen Voraussetzungen und deren vielfältigen Einsatzfeldern. Dabei wird die KI als Innovationstreiber im Dienstleistungsmanagement betrachtet und zeigt branchenspezifische Einsatzpotenziale mit vielen Beispielen auf. Ebenso werden methodische Herangehensweisen für den Einsatz von KI im Dienstleistungsmanagement thematisiert.

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Authors and Affiliations

  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Basel Stadt, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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Bruhn, M., Hadwich, K. (2021). Künstliche Intelligenz im Dienstleistungsmanagement – Anwendungen, Einsatzbereiche und Herangehensweisen. In: Bruhn, M., Hadwich, K. (eds) Künstliche Intelligenz im Dienstleistungsmanagement. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34324-8_1

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