“Broadcasting is being replaced by narrowcasting. The difference is that broadcasting speaks to a mixed public, exposing them to a range of views. Narrowcasting speaks to a targeted public and exposes them only to facts and opinions that support their prejudices. It fragments a public into a set of sects of the like-minded.”

“Broadcasting is being replaced by narrowcasting. The difference is that broadcasting speaks to a mixed public, exposing them to a range of views. Narrowcasting speaks to a targeted public and exposes them only to facts and opinions that support their prejudices. It fragments a public into a set of sects of the like-minded.”

— Jonathan Sacks