NOVUM DEFINED: LATIN FOR NEW, FRESH, NOVEL, UNUSUAL, UNPRECEDENTED.
"The name? People ask what it means and for a long time I didn't tell the full story. There were three big reasons for naming the company "Novum".
1. I took Latin for a semester in college and thought it was beautiful (albeit a dead language). I'm also terrible at learning foreign languages, so it was a humbling experience. I always like to remember that because sometimes I think a really good failure can be more valuable than a really good success if you have the right frame of mind.
2. I liked the word 'novum' specifically because it means 'new, fresh, novel, unusual and unprecedented'. I think custom solutions tailored for every client are essential. There should be real critical thinking applied to every client project. There's not a one-size fits all solution for strategic branding.
3. What sealed the deal with naming the company Novum was actually seeing the name backwards accidentally through a piece of glass. It looked like, 'Move on'. At the time, I was unfulfilled at my day job and knew it was time to take the leap and start my own company. The day after my LLC was approved, I moved on and never looked back."
-Cat Muncey, Owner