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Leistung und Vermarktung unterschiedlicher Formen der Unternehmensberatung: Gutachterliche Beratungstätigkeit, Expertenberatung und Organisationsentwicklung (German Edition) Paperback – July 28, 2000

German Edition by Claus Miethe (Author)
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Unternehmensberatung erfolgt in unterschiedlichen Formen, z.B. als gutachterliche Beratungstätigkeit, Expertenberatung oder Organisationsentwicklung. Ihre gezielte Vermarktung erfordert dabei stets die systematische Bezugnahme auf die konkrete Beratungsleistung.

Claus Miethe stellt für drei idealtypische Beratungsformen jeweils den Prozess der Leistungserstellung dar und arbeitet die spezifischen Probleme heraus, die sich im Hinblick auf ihre Vermarktung stellen. Anschließend entwickelt er ein adäquates Marketing-Konzept für eine gezielte Vermarktung der jeweiligen Beratungsform.
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  1. Print length
    263 pages
  2. Language
    German
  3. Publication date
    July 28, 2000
  4. Dimensions
    5.83 x 0.61 x 8.27 inches
  5. ISBN-10
    3824471396
  6. ISBN-13
    978-3824471393
  7. See all details
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From the Back Cover

Unternehmensberatung erfolgt in unterschiedlichen Formen, z.B. als gutachterliche Beratungstätigkeit, Expertenberatung oder Organisationsentwicklung. Ihre gezielte Vermarktung erfordert dabei stets die systematische Bezugnahme auf die konkrete Beratungsleistung.

Claus Miethe stellt für drei idealtypische Beratungsformen jeweils den Prozess der Leistungserstellung dar und arbeitet die spezifischen Probleme heraus, die sich im Hinblick auf ihre Vermarktung stellen. Anschließend entwickelt er ein adäquates Marketing-Konzept für eine gezielte Vermarktung der jeweiligen Beratungsform.

About the Author

Dr. Claus Miethe arbeitet als Unternehmensberater bei der Boston Consulting Group. Zuvor war er wissenschaftlicher Assistent von Prof. Dr. Gerd Walger am Lehrstuhl für Unternehmensführung und Unternehmensberatung der Universität Witten/Herdecke.

Product details

  • Publisher ‏ : ‎ Deutscher Universitätsverlag; 2000th edition (July 28, 2000)
  • Language ‏ : ‎ German
  • Paperback ‏ : ‎ 263 pages
  • ISBN-10 ‏ : ‎ 3824471396
  • ISBN-13 ‏ : ‎ 978-3824471393
  • Item Weight ‏ : ‎ 11.5 ounces
  • Dimensions ‏ : ‎ 5.83 x 0.61 x 8.27 inches

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