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Standardisierung versus Differenzierung als zentrales Entscheidungsproblem interkultureller Kommunikationspolitik: Eine Analyse am Beispiel der BRIC-Staaten (German Edition) Paperback – October 15, 2015

German Edition by Anna Reineke (Author), Peter M Runia (Author), Frank Wahl (Editor)
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Band 1 der Reihe "Marketing in Theorie und Praxis" beschäftigt sich mit der Thematik des Interkulturellen Managements und bezieht sich hier auf die zunehmende Internationalisierung und Globalisierung. Hintergrund sind die komplexen Beziehungsgeflechte, welche die Wirtschaft und somit die Markt- und Wettbewerbssituationen heute und in der Zukunft prägen.
Previous page
  1. Print length
    162 pages
  2. Language
    German
  3. Publisher
    Books on Demand
  4. Publication date
    October 15, 2015
  5. Dimensions
    8.27 x 0.35 x 11.69 inches
  6. ISBN-10
    3734795516
  7. ISBN-13
    978-3734795510
  8. See all details
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About the Author

Anna Kristin Reineke hat nach ihrer Ausbildung zur Veranstaltungskauffrau und ihrem Bachelorstudium mit dem Schwerpunkt "Messe-, Kongress- und Eventmanagement" ihren Master im Bereich "Marketing & Sales" an der FOM Hochschule für Oekonomie und Management abgeschlossen. Nachdem sie mehrere Jahre als Project Manager für diverse internationale Fachmessen bei der Messe Essen GmbH tätig war, arbeitet sie heute als International Sales Manager bei der Reed Exhibitions (Germany) GmbH.

Product details

  • Publisher ‏ : ‎ Books on Demand (October 15, 2015)
  • Language ‏ : ‎ German
  • Paperback ‏ : ‎ 162 pages
  • ISBN-10 ‏ : ‎ 3734795516
  • ISBN-13 ‏ : ‎ 978-3734795510
  • Item Weight ‏ : ‎ 14.3 ounces
  • Dimensions ‏ : ‎ 8.27 x 0.35 x 11.69 inches

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