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In-vitro-Fleisch: Einfluss der Produktbezeichnung auf die Akzeptanz: Akzeptanz- und Konsumbarrieren (German Edition) Paperback – April 23, 2019

German Edition by Carolina Janat (Author)
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Sogenanntes „In-vitro-“ oder „kultiviertes Fleisch“ hat das Potential dazu, Probleme der derzeitigen Fleischproduktion und dessen Konsum zu beheben. In einem ersten Schritt wird die Branche und das Produkt analysiert sowie die Akzeptanz- und Konsumbarrieren identifiziert um mögliche negative Assoziationen und Gegenargumente zu entkräften. Darauf aufbauend werden im zweiten Teil des Buches zunächst Produktbezeichnungen auf ihre Konnotationen getestet. Anschließend wird geprüft, ob und inwieweit die zwei am negativsten und die zwei am positivsten assoziierten Begriffe, einen Einfluss auf die Akzeptanz des Produktes ausüben. Zu guter Letzt werden die Ergebnisse diskutiert und Handlungsempfehlungen abgegeben.
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  1. Print length
    196 pages
  2. Language
    German
  3. Publication date
    April 23, 2019
  4. Dimensions
    5.91 x 0.45 x 8.66 inches
  5. ISBN-10
    6202223898
  6. ISBN-13
    978-6202223898
  7. See all details
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Product details

  • Publisher ‏ : ‎ AV Akademikerverlag (April 23, 2019)
  • Language ‏ : ‎ German
  • Paperback ‏ : ‎ 196 pages
  • ISBN-10 ‏ : ‎ 6202223898
  • ISBN-13 ‏ : ‎ 978-6202223898
  • Item Weight ‏ : ‎ 10.9 ounces
  • Dimensions ‏ : ‎ 5.91 x 0.45 x 8.66 inches

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