J O S E P H B I N D E R A W A R D 2 0 2 0
THE POWER OF THE BINDER DNA
How radical, how uncompromising, how consistent can and do we want to be in approaching the icon Joseph Binder with the greatest humility? And at the same time activate and motivate people to enter a competition - one of the most important design awards in Europe - with a completely independent narrative form and signature? We answered this with what is basically a very simple motto: 'All in!' A risk, perhaps. But a worthwhile one. Thanks to a profound thematic examination of Binder's work, the guiding principle of the sporting competition and an immense love of detail, this path became a meticulous border crossing with a strongly staged visual language. Characterised by the Binder DNA. Wonderfully radical, uncompromising and consistent.
C R E D I T S
Client: designaustria • Creative Direction: Lukas Proksch, Patrick Leiber • Art Direction: Lukas Proksch, Patrick Leiber • Graphic Design & Illustration: Lukas Proksch, Patrick Leiber, Sophie Winder, Stefan Taibon • Portfolio Photography: Lukas Proksch, Stefan Taibon • Trailer; Lukas Proksch, Sound by Tobias Huber • Producing: Hernegger Offsetdruck, Alpina Druck, druck.at • Paper: Olin Smooth & Popset sponsored by Antalis • Fonts: Messina Sans & Serif by Luzy Type Foundry
