In order to refresh their logo and make it relevant to a new generation, the DA needed a confident, original approach, without losing any of their established credibility. To help them do this, we chose a clean look and feel, prominently featuring the South African flag. Retaining the rising sun imagery from the previous DA logo, we integrated the South African colours into the landscape, symbolising that the land belongs to all people with an overarching theme of positivity and growth.
