As part of its Genius collaborative project, Moncler has elevated outerwear to a whole new level. Having enlisted eight designers – including Craig Green, Valentino’s Pierpaolo Piccioli, and Hiroshi Fujiwara – the Italian label tasked them with creating their own capsule collections, three of which have been released at various points throughout the year. Now, Moncler is ready to present its fourth, with Simone Rocha next in line.
Rocha’s collaboration with the Italian brand features less abstract silhouettes than those of her predecessor Craig Green’s collection, and is more ready-to-wear in focus – with floral embroidery and pearl embellishment seen across voluminous jackets, ankle-length dresses, and knitwear. Incorporating Rocha’s signature colour palette of red, pink, ivory and black, the capsule collection – shot by Colin Dodgson and styled by Dazed’s creative director Robbie Spencer for the accompanying campaign – is inspired by Victorian mountain climbers of the 19th century, and echoes the idea of functional femininity.
The Moncler Genius project was conceived as a platform to challenge creativity, technological innovation, and research, while maintaining the brands’ ethos and core values: “We have chosen designers that differ greatly from each other as we have always spoken to different generations”, says Moncler’s CEO Remo Ruffini. “We constantly need to offer new experiences and new ideas. Moncler Genius is divided into several collections over the year. We have overhauled everything, by overcoming the very concept of seasons.”
With the purpose of defying seasonal buying habits, Moncler has been releasing the Genius collaborative collections on a monthly basis since June. This autumn, the lines will be reunited in several Moncler flagships as well as in pop-up stores around the world.
4 Moncler Simone Rocha is due to hit Moncler boutiques and selected stores on September 20.
