Move Over Gigi, Hailey Baldwin Is the New Guess Girl

It's Baldwin's third denim campaign of the year.

By Chrissy RutherfordPublished: Jul 13, 2016 2:56 PM EDT

Human, Mouth, Denim, Human body, Jeans, Textile, Joint, Waist, People in nature, Beauty,

Guess

After modeling for the brand for over a decade, Gigi Hadid has stepped down as the face of Guess—tossing the baton to best friend and fellow It model, Hailey Baldwin. Wearing the brand's signature sexy denim from distressed jeans to jumpsuits, Baldwin gives us a lesson in confident poses in the Fall 2016 campaign.

Face, Human body, People in nature, Fashion model, Beauty, Model, Brown hair, Long hair, High heels, Photo shoot,

This is not the 19-year-old's first denim campaign though, with ads for Ralph Lauren Denim & Supply as well as Tommy Hilfiger Jeans under her belt—she's definitely in the running for jeans queen.