What The Heck Is A Guberif?

What The Heck Is A Guberif?

To answer the headline, it’s “Firebug” spelled backwards.  

More to the point, Guberif is a character created in 1950 to remind Idahoans to be careful not to accidentally set a wildfire.  Kind of like Smokey Bear (that’s right, there’s no “the” in his name), but not nearly as memorable.  Until now, perhaps, because Guberif is making a comeback.