Momentchen
Brand Identity // Product Design
2020
In 2020, when the pandemic struck, I was still living in Germany. The initial lockdown provided me with an unexpected abundance of free time, so I decided to pursue a long-standing project of mine: creating my own online shop. I must admit, the process was long and arduous, but it proved to be the perfect opportunity for personal growth and learning.
I was responsible for developing the entire brand identity, building the online store, and creating the products that were sold. The items available for purchase included digital artworks, fine art prints, cups, and tote bags, all featuring some of my favorite illustrations as their centerpiece. Some of the illustrations, such as the chakra lady and the one about dividing organic waste, took me several weeks to perfect due to their intricate details.
Right now the shop is offline because I moved to Sweden and the peer group of it were German speakers.