Thomas Buchte

Thomas Buchte

Austin, Texas, United States
1K followers 500+ connections

About

I have 15+ years of experience helping organizations improve their go-to-market strategy,…

Activity

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Experience

  • McKinsey & Company Graphic

    McKinsey & Company

    Austin, Texas Area

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    Austin, Texas Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Burbank, CA

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    Greater Los Angeles Area

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Education

  •  Graphic

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    USC Marshall School of Business 'Outstanding Undergraduate Student in Marketing' Award

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    Activities and Societies: Melbourne University Men's Soccer - Provisional League level Melbourne University Surfriding Club

    Marketing Plans & Strategy

Licenses & Certifications

Publications

  • Taking the measure of your customer experience: ending the tyranny of the session

    EY.com

    With increased customer omnichannel engagement and the real improvements in technology to link data, the session is no longer the optimal organizing principle for the collection, storage and activation of digital behavioral data. Rather, mature organizations are moving toward the customer journey as this organizing principle, replacing the session with an over-time, multiple touchpoint view organized by life cycle stages and milestones, and collected through behavioral signatures.

    Other authors
    See publication

Languages

  • French

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  • Spanish

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