“Hard-working, ambitious, progressive thinker in the area of social analytics and attribution. Accomplished some fantastic results in the time he worked at Initiative and really pushed the agency forward in some key areas.”
About
I have 15+ years of experience helping organizations improve their go-to-market strategy,…
Activity
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Today one of the most meaningful and impactful things I have ever worked on was published. McKinsey’s report “From margins to mainstream: Asians…
Today one of the most meaningful and impactful things I have ever worked on was published. McKinsey’s report “From margins to mainstream: Asians…
Liked by Thomas Buchte
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Years ago University of Southern California gave me the chance to live in the US for the first time. Today I am delighted to join the USC Marshall…
Years ago University of Southern California gave me the chance to live in the US for the first time. Today I am delighted to join the USC Marshall…
Liked by Thomas Buchte
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A great overview of the importance of commerce media and trends in advertising from my colleague and friend Marc Brodherson. Nice synthesis of…
A great overview of the importance of commerce media and trends in advertising from my colleague and friend Marc Brodherson. Nice synthesis of…
Liked by Thomas Buchte
Experience
Education
Licenses & Certifications
Publications
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Taking the measure of your customer experience: ending the tyranny of the session
EY.com
With increased customer omnichannel engagement and the real improvements in technology to link data, the session is no longer the optimal organizing principle for the collection, storage and activation of digital behavioral data. Rather, mature organizations are moving toward the customer journey as this organizing principle, replacing the session with an over-time, multiple touchpoint view organized by life cycle stages and milestones, and collected through behavioral signatures.
Other authorsSee publication
Languages
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French
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Spanish
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Looking forward to sharing perspective with other leaders next week!
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Really proud of this award because it represents what we care about most-- supporting our clients to deliver their visions more efficiently and…
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