Chany Paskes’ Post

A Creative Co. is gone. #sorrynotsorry if that hook scared you a bit... ... but I've got some big news I want to share. After 5 years of building my business "A Creative Co." I've decided it's time for a change. And I want to introduce to you my new personal brand: Amber Figlow. I know, I know...why break up with your successful company and rebrand everything? Trust me, it wasn't an easy call. But over the last year, I felt a shift happening. My goals, priorities, and offerings have evolved, and maintaining a whole "corporate/professional" identity is no longer aligned. As difficult as it was, I knew deep down that establishing myself more as a personal brand was the right fucking move. So I called on a brand designer to give Amber Figlow a whole new look. I also did a new photoshoot, recreated my website, created a new persona - the freaking works. And let me tell you - I finally have a personal brand I'm really proud of. Of course, this switch hasn't been all sunshine and rainbows. Rebranding every profile, link, and account has been a mammoth task. But with some coffee, motivation, and patience... I'm getting there! (this is all still a work in progress to be completely transparent - and tech glitches are making me want to pull my hair out) I recently shared all the behind-the-scenes details about this rebrand in a new YouTube video. I walk through: 👉 How A Creative Co. started and evolved 👉 Why I felt called to jump ship and dive into a personal brand 👉 A look at my full rebranding process If you're thinking about establishing your own personal brand, or just want to see my new look, I think you'll find this video super helpful. Check it out and let me know what you think! https://lnkd.in/e7NjrUA7

I talk a lot about brand strategy and brand building, but lest we forget, Four Fin Creative was a design agency first and foremost, and I myself a started as a designer. Good brands aren't built without it! Design is such an important tool for our team to lean on. It's the ultimate streamline between important messages and moved audiences. This spontaneous post was inspired by all of the great work coming out of the agency lately and some real client responses below that I've seen (and I don't see everything) from this week alone: - "The new hero moment is really super cool - I'm so excited about it!!" - "WE LOVE ALL OF IT" - "Thank you so much for giving us three incredible options to choose from!" - "We've gotten so much great feedback on our logo!" - "Wow, you just solved our whole challenge with that small design shift!" - "Wow, I've never seen [leader] make a decision so quickly! Nailed it." What a treat it is to lead these design geniuses and use such a powerful medium to move audiences (and clients).

Hey Friends, can I ask your opinion? Working on updating our teams LinkedIn photos and doing a slight brand refresh of our colors. What do you all think of black and white photos mixed with color pops? Is it too trendy? Too femme? Too loud? Even though we are a creative studio and branding agency, I struggle the MOST with Girl Louie's branding. I want it to be fun, but I also want people to take us seriously, BUT I ALSO WANT TO HAVE FUN!! I really want a brand we can play with and call our own, but sending out proposals alongside the traditional branding you get with a lot of agencies has me worried that sometimes folx think we're too playful. Am I overthinking? Thoughts?

👉Rebrands. They're a double-edged sword. On one side, we have the thrill of reinvention. The pure joy of shaking off the old and embracing the new. It's the ultimate corporate makeover. A fresh, modern look that screams innovation. But here's the twist. 🔄 Rebrands often face harsh criticism. We've all seen the backlash. The cries of "I liked the old logo better!" or "It's just not the same!" Why does this happen? 🤔 One word. Attachment. People grow attached to brands. They connect with the familiar. A sudden change can feel like a betrayal. Like the brand they knew and loved is gone. But let's flip the coin. 🔄 Rebrands are a necessity in an ever-evolving market. They indicate growth, evolution, and a willingness to adapt. They're a sign that a company refuses to get stuck in the sands of time. So, yes, rebrands can be risky. But they can also be a powerful statement. A declaration of forward-thinking and bold decision-making. So, the next time you consider a rebrand, remember this: You might face criticism. You might even lose a few customers. But in the long run, it's the companies that dare to evolve, that dare to take the leap, that truly make their mark. Don't fear the rebrand. Embrace it. Because a rebrand isn't just about a new logo. It's about the message you're sending to the world. And that message is: "We're not afraid of change. We're ready for the future." 🚀🌍💡

When building brands, it’s easy to get caught up in what we see on the shelf or on the billboard, to focus on the final result and neglect other parts of the process. But for our directors Cato Hunt and Malex Salamanques Amiel the key to creative success comes from square one – the brief 📝   Read their thoughts in Marketing Beat about the fundamental importance of strategy, the words we use, and how a thoughtful brief can inspire the best work from a creative team 🚀 https://lnkd.in/e2wvWPKs

Branding is the creation of positive superstitions 💫 Our minds automatically link consecutive events into cause-and-effect relationships. If one event occurs after another, we tend to think it's not random. That's how superstitions are formed. 🍀 Companies can use this in branding. If a customer has a positive experience after a visual encounter with a brand, a positive bias is formed. In their mind, "this blue logo" and a "successful day" become unconsciously linked. 🧠 At the same time, if the interaction experience is negative, no matter how positive the initial visual impression of the brand was, our brain will create a superstition: "saw this blue logo - expect trouble." 🙀 That’s why I carefully choose clients and projects I work with. A good visual can attract a customer... But it will not save a poor service. Let's create positive biases, together! ✨

Good-Loop's new & hot brand is ON!! And I seriously need to talk about it. Since I moved from Brazil to the UK, I've been trying to articulate the concept of IDENTITY in my own head and wow… I couldn't have imagined this would be a challenging job for my limited philosophical skills. I'm so proud of my diverse and powerful background and I never want to lose the influence this has on who I am, at the same time that I want to keep diving deep into the British culture to elevate the experience of living here to a maximum. What does that have to do with Good-Loop's rebrand, darling? Would you ask. Well, I can say I'm now more capable of articulating what identity represents to me. However, let’s not forget what I said above: my philosophical skills are limited and articulating complex concepts is not my forte (yet), but I found this definition of identity that resonates so well with me and I will conveniently reproduce a small excerpt of it here: “…identity means that a person achieves the fullest humanity within an accepted context of traditional symbols, judgments, values, behaviour and relationships…”. Fullest humanity, folks. That hit me so hard. Identity is this unique and fantastic Frankenstein of symbols, colours, language, beliefs, customs, and heritage that we develop to communicate who we truly are, without losing the sense of belonging within the community we belong to. It's this how to be my true self and get my “audience” to understand and connect with me without distancing myself completely from my background and my community semiotics. Now apply all these questions to a brand and you will get why a rebrand is such a delightful complex job. Then the beauty of it all happened in front of my eyes. From the new positioning phase to the rebrand launch point we are now, I've been seeing our brilliant CMO Marisa Thomas (I'm not making a case for a pay rise, I seriously admire this woman!) putting her juicy vision on the table and factoring all the million factors into an IDENTITY. We've been all part of this, but without her powerful vision holding us together, we couldn't get anywhere. Without our force of nature CEO Amy Williams to buy the idea, and feed the process with her also powerful vision and her & only understanding of the brand as a founder, we couldn't get anywhere. It's been wild, insightful and super fun to work with these two badasses, plus our amazing agency HATO, and my dear teammates Charna Walfall and Connie Lowman. The whole Good-Loop team has been not less than amazing to work with. Couldn't be more excited to see the outcomes of this huge work, aware that more hard work and incredible projects are being developed across the company too. I'm so proud of being the superlative addicted made-in-Brazil part of this fantastic team, bringing my own identity to help compose this whole company's identity. Very, very exciting times.

The brand is branding 🕺🪩 We are finally ready able to unveil our new brand indentity system that embodies our exciting, inviting, and mischievous personality. It is deeply rooted in on our viewer insights about what they love about tubi and our programming strategy---bringing our iconic 🐰 🕳️ metaphor to life across all of our consumer touchpoints. See you in there! Everyone in the marketing and creative community knows how difficult and time consuming refreshes can be. A few points of advice because even though I have done this before, I continue to learn: 💬 Listen to your audience and customers (current and prospective) to really uncover your brand truths, the good and the bad.  The ethos of your brand is in their hands, not yours. 👨🎨 Spend time talking to the internal creatives and designers who work in the brand everyday.  They are your internal customers and you want to make sure you build something that inspires them, unlocks creativity, and allows them to do their best work. 🤸♂️ It’s a balancing act: the need to be distinct, the need to stay true to your roots, the need to evolve into the future. Stay patient and stay focused. 🚀 Make sure you have a shared understanding of ^ at all levels at the company.  Especially with your CEO, I’m lucky to have someone like Anjali Sud that is willing to take calculated risks. 🤝 Close partnership with product is essential. If what you are creating can’t be implemented in product, it’s worthless. Me and Simone Magurno were hand and hand the whole way. This was a full scale #teamtubi production; but, I need to give a few special credits: Simone Magurno Seth Shamban Brittany Helms Blake Bassett Seana Sullivan Dana Balch Abby Zeltser Christine Clemens To DixonBaxi who brought this entire design system and catchy sound to life and Mischief @ No Fixed Address for their partnership in bringing our brand to icon status.

Building a brand isn't just about logos; it's about legacy. Ready to create a brand that stands the test of time? If you're up for the challenge, type '🏆' in the comments and let's brand your success story!