Fernando Araújo’s Post

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Nice to be out and about at Campaign Magazine UK's Year Ahead for a morning of panels and talks that have set the tone for adland in 2024. General takeaway? Optimistic, despite the transformational and turbulent months ahead. How are brands going to win this year, and in Nishma Patel Robb's words, 'Do a Barbie'? - Before you can do anything, the quality of the product has to be there. Flogging a dead horse comes to mind. - Good creative is good creative, great creative changes the game. The goal is open this year for incredible, history-making, mind-bending creative to win; we've just got to make space for the ideas to surface. - If you've got a good idea, you better make sure it works across all media. Media placement is more important than ever with the constantly changing world of social, commerce and consumer-behaviour. 360 degrees, 365 days a year. - Beat the 'blandemic' of mindless scrolling and listen to what consumers actually want. Do consumers want comedy in advertising to break through a tough year? Probably. I know I do. Onwards and upwards for a busy and (hopefully) bold year. Jane Stiller Toby Horry Matt Barker Maisie McCabe Beau Jackson Karin Seymour Kris Boger Marcos Angelides Sharon Lloyd Barnes Natalie Bell Richard Huntington Lynsey Atkin Jay Young

Everyday I am seeing ads for Electric vehicles and companies looking to become the dominant supplier in Europe, even #elonmusk said that using an Electric #tesla was the equivalent of using a #horse! Good for the #environment! Why should a company create ads for #oohadvertising at #events such as Cavalluna? Captivated Audience: Cavalluna attracts a specific audience interested in #equestrian performances, creating a niche market. The audience attending these shows is likely to be engaged, passionate, and attentive. This provides advertisers with an excellent opportunity to capture the attention of a #focusedonyou demographic. Visual Impact: The giant #ledscreen provides a visually stunning backdrop that can showcase products in high resolution and vibrant colors. This visual impact can significantly enhance the presentation of the advertised products, making them more memorable and appealing to the audience. Storytelling Opportunities: Advertisers can leverage the storytelling aspect of the Cavalluna show to create narratives around their products. By aligning the product with the themes or storylines of the performance, advertisers can establish a connection with the audience and make their promotions more engaging. Association with Quality Entertainment: Being featured on the Cavalluna screen associates the advertised product with a high-quality and visually impressive entertainment experience. This association can contribute to a positive brand image and build trust among consumers. Targeted Advertising: Advertisers can tailor their messages to resonate with the interests of the Cavalluna audience. For example, if the show has specific themes or segments, advertisers can align their promotions with these themes, ensuring that the content is relevant and resonates with the viewers. Brand Exposure: The size and prominence of the LED screen offer advertisers substantial exposure. Products and brands can be displayed prominently, ensuring that they are visible to everyone in the audience. This exposure is particularly valuable in live events where the audience is focused on the stage. #electriccars #ev #outdooradvertising #ledscreens #eventmarketing #carbonfootprint #cars #greenenergy #greenfuture #germany https://cavalluna.com

Creative fatigue is a phenomenon that affects conversion rates and goes beyond the frequency KPI. It happens when users see the same ad repeatedly, which decreases their responsiveness. This recent study has shown some very interesting results. Spoiler alert: There is great value in adding new and diverse creatives to ad sets experiencing performance declines. Here is proof that it improves conversion rates.

Check out the top celebrity brand ads making waves in the marketing world! From star-studded endorsements to captivating storytelling, these ads have captured the attention of audiences and left a lasting impression. As brands continue to leverage the influence of celebrities to promote their products and services, these ads serve as a testament to the power of celebrity partnerships in marketing campaigns. Stay tuned as we rank and dissect the creative strategies behind these standout ads, offering insights for brands looking to elevate their marketing efforts. #BrandMarketing #DigitalMarketing #InfluenerMarketing | Eran Nizri Yonatan Arami itamar gonsherovitz

Barbie and Oppenheimer together grossed over $1 billion worldwide. The phenomenon even sparked a new dating trend, the ‘Barbenheimer Effect’, celebrating the magnetic pull between contrasting personalities. 👇 Here's the Breakdown: - The opening weekend saw ‘Barbie’ raking in $155 million and ‘Oppenheimer’ pulling $80.5 million, totaling a whopping $235.5 million in box office revenue. - By their second weekend, ‘Barbie’ was set to add $93 million, while ‘Oppenheimer’ skyrocketed to $174 million in the U.S. and Canada, reaching $400 million globally. 📈 Social Media Frenzy: - The term ‘Barbenheimer’ first appeared in a tweet by Matt Neglia in April 2022, and it took the internet by storm. - The hashtag trended across Instagram, TikTok, and Twitter, with the ‘Barbenheimer’ trend amassing 1.1 billion views on TikTok alone. 🎥 Cultural Commentary: - Francis Ford Coppola hailed the Barbenheimer trend as a ‘victory for cinema’. - The success of Barbenheimer was largely attributed to meme culture and internet anticipation, making it a cinematic event that rejuvenated the box office. *** So, next time you're choosing between a romantic comedy and a thriller, why not both? Read all the numbers here: (https://lnkd.in/dwPUTirs) #Barbie #Oppenheimer #Barbenheimer #Journalists #Journalism

Greta Gerwig’s new Barbie movie is all anyone can talk about, even before the movie has been released. So why has their marketing been SO successful? 🤝 Brand collaboration. The Barbie movie has collaborated with many brands, launching individual “Barbie” lines of clothing, home decor, food, etc. Brands including OPI, Gap, Forever 21, Beis, Indigo, Aldo and Xbox have launched pink Barbie lines. This allows audiences of a large variety of brands to engage with Barbie. Also, Barbie has collaborated with Google to include a special surprise, (a screen full of pink sparkles), when you google the words “Barbie Movie”. 🤳 Memes and pop-culture references. The Barbie movie is full of current, pop-culture, references and ideas. The marketing team knows their target audience, and is doing a fantastic job of figuring out what kind of content they’ll want to see! 🎬 Diverse cast. The cast of the Barbie movie is iconic, and full of famous actors and actresses. Including Will Ferrel, Simu Liu, Michael Cera, Kate McKinnon (and of course Margot Robbie…). Plus, an epic soundtrack released on all music platforms with features from Dua Lipa, Nicki Minaj, Billie Eilish, Charli XCX, Tame Impala and Khalid. 🏠 The Barbie dream house. An infamous part of Barbie is her Barbie dream house, which was turned into a real mansion in Los Angeles, which is now listed on Airbnb. Fans can book a trip to stay in the Barbie dream house, turning this iconic fantasy into a reality. 🎀 Pop-ups. The Barbie brand has hosted many events, red carpet premieres and pop ups for fans and small scale influencers to attend. From boat cruises to roller skate parties, fans from all over the United States have come together to celebrate the premier, and have fun. #BarbieMovie #marketingstrategy

"The solution lies in targeting the audiences you've identified via survey data and transferred to online target groups." GDR is proudly among the contributors to next-gen online targeting, and our partnership with Kantar Media is all-in visionary and productive! We help turn the extensive market media studies by Kantar Media TGI into 100% privacy-safe use of audience data, ready for instant activation on all major channels and platforms. This future-proof solution is available to hundreds of agencies and media houses that rely on the quality of TGI data for their targeting and media strategies. Please reach out to Stefan Bauer & Deborah Kirner to hear more. #kantarmediatgi #consumerinsights #onlinetargeting #targeting #mediastrategy #partnership #gdr