Sarah White’s Post

What kind of beauty do we want AI to learn? As we enter the 20th year of the Campaign for #RealBeauty, Dove’s work is not done yet – from our biggest-ever study of beauty around the world, we know that women and girls still feel huge pressure to be a certain type of beautiful. And that one of the biggest threats to the representation of real beauty is AI, which is predicted to be 90% of the content online by 2025. AI generated content is perpetuating unrealistic beauty standards and lacks #representation; even when women and girls know the images, they see are fake or AI-generated, 1 in 3 feel pressure to alter their appearance when exposed to these visual representations. In Dove’s new campaign, #TheCode, we reflect on the fact that #AI, like any new technology, has the power to become whatever we want it to be, it’s up to us. #ArtificialIntelligence can mirror the biases society has towards women’s representation, but it also can learn to become more diverse and inclusive, and that's we see in the film. The work that Dove began 20 years ago is more important than ever. That’s why today, Dove renews its vows by committing to #Keepbeautyreal, by never using AI to create or distort women’s images in our ads. And we are taking action to equip people, creators and brands using AI, to make the most of it when exploring and generating real beauty. We’ve developed the #RealBeauty Prompt Playbook, a free tool to create visual content that widens the representation of beauty on the most popular #GenerativeAI tools. While Dove and creators cannot change the pre-existing biases of the data AI uses to generate images, we can help to change the generated images outcome through the power of the prompt. Let’s #KeepBeautyReal. Even in AI. 💙 Head to Dove.com/KeepBeautyReal to find out more. #Dove #LetsChangeBeauty #KeepBeautyReal #DoveSelfEsteemProject Alessandro Manfredi Pau Bartoli Leandro Barreto Victoria Floyd Claudia Tezcan Sarah Potter Lynsey Smith Stella Megalou Lottie Stanford Bex Pollington Lucy C. Amalie Thompson Harriet Howell Grace Bradbury Lucy Warren Kathryn Fernandez Melissa Grevstad Dana Paolucci Lorraine Jonemann Jillian Schachne Stacie June Shelton, MPH Paula Leis Paiva Andreza Graner Alissa Martens Creative: SOKO - Production: @Saigon /The Mill /HEFTY PR: Edelman & Halpern - Digital: Media.Monks Paid Media: Mindshare - Music: BigSync Influencer: Collectively - Talent: UEG, Unilever Entertainment