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"What about us?" The new PENNY Deutschland film is here just in time for the festive season and is once again addressing a highly relevant topic!   Climate change, war, societal division and inequality are affecting the world, but those whose future is most impacted are usually not asked for their opinions or wishes. At the end of the year, #PENNY and our colleagues from #ServiceplanCampaign are focusing on what all the debates and protests are really about in the end: a future for children.   With #TheKids, PENNY is committed to amplifying the voices of those who are frequently overlooked. PENNY reached out to children and young individuals from the over 100 youth clubs and social initiatives clubs that the discount store has been supporting through its #Förderpenny initiative, asking them about their hopes for the future. The narratives portrayed in the film draw inspiration from real-life responses.   So, let's listen!   More details on the social awareness campaign: https://lnkd.in/eageY4qa   #WeCreate

"Another brick in the wall" aus dem Penny-Regal...? Unglaubwürdig. Beifallheischend. Mainstreamig.

🤩 David 👉 Wojcik 🚀

German Design Newcomer 2021 | Co-Founder of Boxbote, Innoit & kroot

5mo

Sind das Penny LKWs im Video?

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Nina Michaela Wielander

Junior Copywriter at Wien Nord Serviceplan

5mo

Wau!

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