set in an established yet growing community in north denver, edgewater public market brings a new meaning of community around an evolving food, drinks and retail scene.
The goal was to create a unique brand identity digitally, internally and externally, while give tenants flexibility in brand expression, and launching the highly anticipated grand opening.
We developed a marketing strategy, social media, and website presence. The logo and identity package was created with the community in mind, staying true to the history and significance of Edgewater, the neon sign is a beacon of light. Each and every detail within the space has a touch of Edgewater Public Market’s identity, including the tenant signage for each food hall and retail tenant, wayfinding strategy and welcoming “hello” as guests enter the building. The goal with signage and each touchpoint was careful not to overpower the tenant’s brand identity, it was our number one goal to provide signage standards that were flexible to account for tenant growth and turnover, various uses and application from analog to digital menus.
As with any project, no task is too small. After creating the brand identity, website and signage standards we took on the gargantuas task of the Grand Opening party and social media launch.
