The Deli Garage New Product Range 2011/12

The food label The Deli Garage develops and distributes delicatessen with an overall design identity – from its corporate design to its product and packaging design – that has the aesthetic appearance and typical form of garage products. That also goes for the latest addition to the usual product range, Brickstones, Coolant, Filler, Lolly Tools, Honey Bond and two additional shades of Food Finish. The expanded product range features a highly imaginative design from the graphic presentation to the authentic packaging and the textual communication. The clear typography in capital letters, the reduced colour range as well as the simple design of the packaging are catchy and impactful so that the corporate design is not only visually in line with the appearance of workshop products, but also places the focus on the details: on playful illustrations that visualise both the content and the handling of the respective foodstuffs as well as on the imaginatively written copies and instructions. Statement by the jury »The corporate identity of this expanded product range impresses with self-sufficient communication on various levels. By way of a highly creative implementation in both copies and images, it manages to present the label with its new products in an attention-grabbing and humorous manner.«