PUBLICATIONS
Gamlin, Jessica and Maferima Touré-Tillery (forthcoming), “The Bad-Influencer Effect: Indulgence Undermines Social Connection,” Journal of the Academy of Marketing Science
Touré-Tillery, Maferima and Jessica Gamlin (2023), “The Interplay between Goal Systems and Identities” in Exploration in Goal Systems, eds. Arie W. Kruglanski; Ayelet Fishbach; Catalina Kopetz, Oxford, UK: Oxford University Press.
Gamlin, Jessica and Maferima Touré-Tillery (2023), “Consumer Goals and Motivation,” in Cambridge Handbook of Consumer Psychology (2nd Edition), eds. Cait Lamberton; Derek Rucker; Stephen A. Spiller, Cambridge, UK: Cambridge University Press.
Wang, Lili, Maferima Touré-Tillery, and Ann McGill (2022), “The Effect of Disease Anthropomorphism on Health Compliance,” Journal of the Academy of Marketing Science.
Touré-Tillery, Maferima, Janina Steinmetz, and Blake Dicosola (2022), “Feeling Judged? How the Presence of Outgroup Members Promotes Healthier Food Choices,” Psychology & Marketing [Featured in ScienceDaily and TastingTable]
Touré-Tillery, Maferima and Lili Wang (2022), “The Good-on-Paper Effect: How the Decision Context Influences Prosociality,” Marketing Science.
Touré-Tillery, Maferima and Maryam Kouchaki (2021), “You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior,” Journal of Consumer Research, 47(5), 737–754.
Steinmetz, Janina, Maferima Touré-Tillery, and Ayelet Fishbach (2020), “The First-Member Heuristic: Group Members Labeled ‘First’ Influence Judgment and Treatment of Groups,” Journal of Personality and Social Psychology, 118(4), 706-719. [Featured in Quartz at Work, Kellogg Insight, and ScienceDaily]
Touré-Tillery, Maferima and Alysson Light (2018), “No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior," Organizational Behavior and Human Decision Processes, 147, 48-64. [Featured in Quartz at Work and Kellogg Insight]
Touré-Tillery, Maferima, and Ayelet Fishbach (2018), “Three Sources of Motivation,” Consumer Psychology Review 1 (1), 123-134.
Touré-Tillery, Maferima and Ayelet Fishbach (2017), “Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action,” Journal of Personality and Social Psychology, 112 (6), 860-876. [Featured in The Hill, The Wall Street Journal, The Boston Globe, and Kellogg Insight]
Touré-Tillery, Maferima and Ayelet Fishbach (2015), “It Was(n’t) Me: Exercising Restraint When Choices Appear Self-Diagnostic,” Journal of Personality and Social Psychology, 109 (6), 1117-1131. [Featured in Kellogg Insight]
Touré-Tillery, Maferima and Ann L. McGill (2015), “Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers,” Journal of Marketing, 79 (4), 94-110. [Featured in Chicago Magazine, The New Yorker, and Kellogg Insight | Podcast: UTA Brand Studio and Kellogg Insight]
Touré-Tillery, Maferima and Ayelet Fishbach (2014), “How to Measure Motivation: A Guide for the Experimental Social Psychologist,” Social and Personality Psychology Compass, 8 (7), 328–341. [Featured in Ideas for Leaders]
Fishbach, Ayelet and Maferima Touré-Tillery (2013), “Motives and Goals,” in R. Biswas-Diener & E. Diener (Eds), Noba textbook series: Psychology, Champaign, IL: DEF Publishers.
Touré-Tillery, Maferima and Ayelet Fishbach (2012), “The End Justifies the Means, but Only in the Middle,” Journal of Experimental Psychology: General, 141(3), 570-583. [Featured in The Wall Street Journal and Scientific American | Interview: Capital Ideas]
Touré-Tillery, Maferima and Ayelet Fishbach (2011), “The Course of Motivation,” Journal of Consumer Psychology, 21(4), 414-423.