Business Spotlight 2022 06

6 BUSINESS
— ENGLISCH
22
E N G L I S H FO R YO U R WO R K A N D L I F E
Business
Business
Mit mehr
als 500
Lernhilfen
TECHNOLOGY
Blockchain —
the platform that
links the world
BUSINESS SKILLS
The best ways
to solve problems
at work
L € 9,50; E ·I ·P ·SK € 10,50
A € 8,90; CH sfr 10,90
Deutschland € 7,90
Back to
the office
How to deal with a hybrid future
Für alle, die
weiterkommen wollen.
Jetzt
im Abo
sichern!
Business Spotlight hilft Ihnen, die Arbeitswelt zu verstehen.

Verbessern Sie Ihre Englisch-Kenntnisse für den Berufsalltag mit spannenden Reportagen zu
Wirtschaftsthemen, interessanten News und praktischen Tipps.
Jetzt einfach bestellen unter:
WWW.BUSINESS-SPOTLIGHT.DE/ABO
CONTENTS
6/2022
TRENDS
6 The Big Picture M
Dubai’s Museum of the Future
16 Technology
How
blockchain
works and how
8 Names and News E M
it will affect you
The latest from the business world
10 Bits and Bytes E
News and numbers on the internet
11 Innovation A
Space plants and 3D printing
12 Profile M
Tori Dunlap’s financial advice
28
is making women rich
16 Technology M
Blockchain explained
COMMUNICATION Business Skills

20 Around the World M Tips on solving difficult
Jamaican facts and a report on situations at work
disabled professionals
24 Intercultural Business M
A pilot and a flight attendant on
aviation and cultural differences
28 Business Skills M
Solving problems at work
CAREERS
31 My Biggest Failure A
A recruiter eventually
makes the right career choice
32 New Work M
The future lies in hybrid working
36 Career Coach M
Making the best of differences
within a team
12
REGULAR SECTIONS
LANGUAGE
3 Editorial
40 English for... E
A company canteen
50 One Question M
Who is our mystery Profile
42 Skill Up! M person?
Tori Dunlap’s financial ad-
The language of recruitment 51 Preview / Impressum vice is making women rich
46 Short Story M
The rules of engagement There is extra audio material related to
this article on Business Spotlight Audio
48 Test E M A You can find exercises related to this
Assess your language skills article in Business Spotlight Plus
4 Business Spotlight 6/2022 CONTENTS

EDITORIAL
Connectivity
We are all connected. This may be a spiritual axiom, but it also holds true for
business and the economy. Everything is linked, every transaction has an effect.
T
wo years ago, the pandemic changed the world. Suddenly, people everywhere
were in lockdown. Some people still are, or are again. In many parts of the
Western world, people are beginning to return to the office. But working in
isolation for two years has made its mark. Returning to work will feel normal
again, but reconnecting will also create problems. The future of work is now hybrid.
What are the benefits? What are the risks? How can we make sure a hybrid world is
fair for everyone? We answer these questions in our cover story.
Titelillustration: Daniel Ramirez Perez/2 Agenten; Fotos: Xavier Arnau/iStock.com; privat
In this issue, we also look at blockchain, the digital platform that literally links the
world. Every transaction is logged and connected to the next, creating possibilities
for businesses and consumers that never before existed. We explain what it is, how it
works, and how it might affect businesses and our individual lives.
We also speak to a pilot and a flight attendant who explain how their dream of flight
has connected them to the world. Communication is always essential for success. They
tell us about working and training in other countries and how intercultural under-
standing is key.
Finally, no one wants problems at work, but everyone has them, at least sometimes.
Skills expert Ken Taylor helps you to identify problems with co-workers and gives
you tips on how to resolve them. And career coach Frank Peters has exercises to help
you view yourself and others clearly, bringing you closer together.
Stay safe. Stay connected.
JUDITH GILBERT, EDITOR-IN-CHIEF

j.gilbert@spotlight-verlag.de
EDITORIAL 6/2022 Business Spotlight 3

Learning with
Business Spotlight products
Business Spotlight Plus

Practise the language of
topics from the current
magazine with our special
16-page exercise booklet.
Business Spotlight Audio

Listen to 60 minutes of texts,
dialogues, exercises and
20
interviews related to topics
in the current magazine.
Around the World

Living and working Business Spotlight in the Classroom
in Jamaica
Our monthly newsletter for business English
teachers and trainers provides free lesson plans
and worksheets. To receive the newsletter by
email, write to: B2B@spotlight-verlag.de
Online and social media

Illustrationen: Mick Marston: Daniel Ramirez Perez/2 Agenten; Fotos: Her First $100K; GummyBone, RyanJLane/iStock.com
You can find more business English content at:

www.business-spotlight.de
www.facebook.com/businessspotlight
Follow the ZEIT SPRACHEN page on LinkedIn:

www.linkedin.com
32
Language in Business Spotlight
➻ Articles use the style, spelling, punctuation and pronuncia-
tion of British English unless otherwise marked.
➻ Articles that use American style, spelling, punctuation and
pronunciation are marked “US”.
New Work Approximately Approximately Approximately

Back to work — how at CEF level A2 at CEF levels B1–B2 at CEF levels C1–C2
to deal with a hybrid CEF: European Framework of Reference for Languages
future
ifml.: informal word or phrase
vulg.: vulgar word or phrase; sl.: slang word or phrase
non-stand.: non-standard word or phrase
UK: chiefly British usage; US: chiefly North American usage
CONTENTS 6/2022 Business Spotlight 5

THE BIG PICTURE
Must-see in Dubai
MEDIUM
UNITED ARAB EMIRATES Looking somewhat•

like an enormous seashell or perhaps a lobster’s
claw, Dubai’s Museum of the Future is a spectacular
addition to the city’s impressive skyline. The seven-
storey building is 77 metres tall and has a beautiful-
ly curved shape that doesn’t need support columns.
Its 17,600-square-metre stainless-steel facade
displays Arabic calligraphy — quotations by Dubai’s
ruler, Sheikh Mohammed bin Rashid Al Maktoum —
and these letters are also the windows of the building.
The museum, which opened to the public earlier
this year, presents innovative projects and develop-
ments in science, technology and society, as well as
exhibitions on some of the great global challenges,
such as climate change. The museum is another high-
light in a region already popular with tourists and
business travellers. And Dubai has plans to attract
25 million visitors a year by 2025, which would make
it the most visited city in the world.
exhibition [)eksI(bIS&n] sheikh [SeIk]

, Ausstellung , Scheich
facade [fE(sA:d] stainless steel

, Fassade , Edelstahl
Foto: Tim de Waele/Getty Images
lobster’s claw storey [(stO:ri]

, Hummerschere , Stockwerk
quotation support column

, Zitat [(kQlEm]
, Stützpfeiler
seashell
, Muschel
6 Business Spotlight x/2022 TRENDS

Museum of
Fotos: XX
the Future, in
downtown Dubai
TRENDS x/2022 Business Spotlight 7

NAMES AND NEWS
PROFILE
Architect
“
of beauty
I am really
MEDIUM AUDIO PLUS
The Pritzker Prize is known as the Nobel Prize for
lazy and
architecture. For the first time, an architect from
Africa has won this prestigious award. Diébédo
Francis Kéré has designed stunning buildings
I really
in his home country, Burkina Faso, as well as
across Africa, the US and Europe, such as the
2017 Serpentine Pavilion in London.
TRANSPORT
Many of his buildings are functional struc-
tures, such as schools and healthcare facilities. don’t like
Car
to work.
The designs not only look beautiful, but also
improve the experience of the people who use
trouble them, for example by filtering natural light as
I would
protection from the hot sun. “Architecture is an
EASY
instrument we can use to create better cities, to
Americans are getting create space to inspire people, to create class-
back on buses and trains.
The pandemic had caused
rooms which inspire the best generation,” he
told the BBC. have
made a
many commuters to Kéré, 56, was the first child in his community
drive their cars to work. to go to school, and later, he studied architecture
Now, high oil prices in Germany. Wherever his designs are built, they
are turning this trend
around. A study by the
are always inspired by the trees and landscape of
his homeland. spectacular
heiress
University of Texas
shows that a ten per cent
rise in the petrol price Kéré’s school
”
building
generally leads to an in Palogo,
eight per cent rise in rail Burkina Faso
passengers and a four per
cent rise in bus use.
commuter petrol UK FRAN LEBOWITZ

[kE(mju:tE] , Benzin (27 October 1950–
, Pendler(in)
prestigious present)
design sth. [pre(stIdZEs] American author,
, etw. entwerfen , renommiert
public speaker,
healthcare facility serpentine actor, known for
[fE(sIlEti] [(s§:pEntaIn]
, Gesundheitsein- , serpentinen- her cynical
richtung förmig New York humour
heiress stunning
[(eErEs] , überwältigend,
, Erbin spektakulär
8 Business Spotlight 6/2022 TRENDS

TECHNOLOGY
Drones
saving lives
MEDIUM AUDIO
Ambulance crews are trained to waste no

time in getting to a patient, but a drone can
bring help even faster. Swedish drone de-
veloper Everdrone has begun using them
to carry automated external defibrillators
(AEDs) to people who suffer heart attacks.
Where an ambulance might need five or six
HEALTH
minutes, a drone can be there in three — that in food packaging, and polyethylene,
small amount of time can be the difference
between life and death.
Plastic which is what most plastic bags are
made of.
“An autonomous system that can start
instantly and has no issues with traffic will
really is Microplastics are really small
pieces of plastic — between 100 na-
be much faster...,” Everdrone founder Ma- everywhere nometres and five millimetres wide.
Fotos: picture alliance/AP; Odd Andersen/Getty Images; Joe See, wonderlustpicstravel/Shutterstock.com; Andreas Claesson Everdrone AB; Almost Green Studio, serkan6/iStock.com
ciek Drejak told Euronews. “...if we can de- MEDIUM AUDIO While plastic has long been found
liver the AED only a few minutes earlier, the in the stomachs of marine wildlife,
gain is very large.” With every minute that They’ve been found at the top of for example, this result proves that
passes, the survival rate of cardiac arrest vic- Mount Everest and in the deepest microplastics can also exist in hu-
tims is said to drop by 10 percentage points. parts of the ocean. Now, microplas- mans and travel around the human
Every year, more than 300,000 Europeans tics have been detected for the first body, the long-term effects of which
suffer an out-of-hospital cardiac arrest — time in human blood. According to are unknown. Perhaps this discov-
fewer than 10 per cent survive, often because the World Economic Forum, Dutch ery will lead companies to develop
no defibrillator is at hand. scientists discovered microplastics bio-assimilable materials that the
in the blood of 77 per cent of the peo- body can break down.
ple they tested. Around half included
PET, the plastic used to make drinks
bottles. The other common types
were polystyrene, frequently used
Everdrone
in action
with an AED
automated external feeding frenzy

defibrillator (AED) , Fressorgie, -rausch
[)di:(fIbrIleItE]
Red ocean
founder , Gründer(in)
, Früh-, Laiendefibrillator
instantly , sofort
bio-assimilable
[)baIEU E(sImElEb&l] issue [(ISu:] , Problem
, biologisch assimilierbar
long-term , langfristig
break sth. down This describes an existing industry or market in which competition is
, etw. abbauen marine wildlife [mE(ri:n]
, Meerestiere cut-throat. Think of a shark feeding frenzy and you’ll get the idea.
cardiac arrest [(kA:diÄk]
polyethylene [)pQli(eTEli:n] An example of a “red-ocean” industry is air travel in Europe — there is
, Herzstillstand
, Polyethylen little potential to expand the market as a whole, so companies choose a
competition , Wettbewerb
polystyrene [)pQli(staI&ri:n] strategy that’s focused on beating the competition. The opposite is
cut-throat , mörderisch , Polystyren, Styropor a “blue-ocean” industry. This is generally a new market in which
drone , Drohne shark , Hai (for now) there is little or no competition.
TRENDS 6/2022 Business Spotlight 9

BITS AND BYTES
EASY
100 million
Netflix subscribers worldwide share their accounts with people outside their households, according to the com-
pany’s own estimates. After losing 200,000 subscribers (for the first time in ten years) in Q1 2022, the streaming
service announced that subscribers who share their accounts may have to start paying extra.
92%
of people online account for sth.
send messages , etw. ausmachen
with emoji. The Spam on authenticity

most popular
the rise
[)O:Ten(tIsEti]
, Authentizität;
emoji is Tears of hier: Natürlichkeit
Anyone with an email
Joy , which ac-
account has heard of the billion , Milliarde(n)
counts for over
Nigerian prince trying to character
five per cent of all emoji use, according to the Unicode Consortium. , Schriftzeichen
give away millions of dol-
Although there are 3,663 to choose from, the top 100 emoji account
lars. Email spam filters competitive
for more than 80 per cent of all emoji shares. Here are the top ten [kEm(petEtIv]
usually do a good job, but
emoji used worldwide: , wettbewerbsorientiert
email isn’t the only op-
estimate [(estImEt]
tion for spammers. In the , Schätzung
US, mobile-phone users
The word “emoji” first appeared in the 1990s. It comes from the FTC (Federal Trade
get more than 40 spam Commission)
Japanese e (“picture”) + moji (“letter” or “character”).
texts a month on aver- , Bundesbehörde für
Wettbewerbsförderung
age*. And in 2021, over und Verbraucherschutz
95,000 people reported
Anti-glamour app financial losses totalling
launch sth. [lO:ntS]
, etw. starten, auf dem
$770 million (€730 mil- Markt einführen
We all like to present our best side, so Instagram and Facebook
usually show people looking stylish at parties or trendy lion) from internet scams Q1 (first quarter)
, erstes Quartal
restaurants — rather than watching TV in their pyjamas. BeReal on social media, accord-
is a photo-sharing app that’s different. It lets people post only one ing to the US financial regulator [(regjuleItE]
, hier: Aufsichtsbehörde
picture each day. Users get a message and have two minutes to regulator FTC. That is
post a photo — no matter where they are or how bad they look. 18 times higher than the revenue [(revenju:]
The app was developed in France, and its authenticity has become , Einnahmen
amount reported in 2017.
hugely popular with young people in Europe and the US. “It really scam ifml. , Schwindel,
takes away the competitive component of social media,” Alan (*measured in March 2022) Masche
Phan, a college student in Texas, told Protocol. subscriber [sEb(skraIbE]
, Abonnent(in)
The rivals
2014 IN SANTA MONICA 2013 IN PALO ALTO
Launched Launched
Fotos: rblfmr, Rodrigo Reyes Marin/Shutterstock.com
81 MILLION 25 MILLION
No. of users (2021) No. of users (2021)
600,000 390,000
No. of supported restaurants No. of supported restaurants
$8.3 BILLION $4.88 BILLION

Uber Eats Total revenue (2021) Total revenue (2021) DoorDash
Uber Eats is the most popular food delivery app worldwide, while DoorDash is top in the US.

PROFILE

INNOVATION
SUSTAINABILITY
Space plants
ADVANCED
Anyone who’s tried to kill a weed knows that plants can

be quite resilient. As climate change makes the world
hotter and drier, resilience is just what’s called for. Plant
scientists often grow plants in very harsh environments
to produce useful mutations, with benefits such as re-
sistance to drought or disease, as well as sweeter-tasting
fruit or thinner peel, which consumers like. Mutagene-
sis, as it’s known, is a lucrative business. MANUFACTURING
StarLab Oasis, an agtech firm based in Abu Dhabi, plans
to take this further by growing plants in space, on the In-
Printing perfection
ADVANCED
ternational Space Station (ISS). Cosmic radiation and the
lack of gravity make it hard for plants to take water and
nutrients from soil and carbon dioxide from the air. As the Additive manufacturing, or 3D printing, produces com-
plants adapt to those conditions, they could lead to more plex components, in either plastic or metal, for products
resilient crops that can grow even in harsh, dry places such as jet engines or robots. However, in terms of cost
on earth. StarLab’s general manager, Allen Herbert, said and speed, 3D printing struggles to compete with tra-
in a company statement: “A great amount of the world’s ditional ways of making things, such as moulding plas-
sustainable and economically efficient food production tics or stamping parts out of metal. The problem is that
will one day come from deserts, harsh environments and greater detail means less speed, so 3D printing is mainly
off-earth.” used for high-value parts that are worth the extra cost.
Now, a new method promises to speed things up.
Area printing uses a high-resolution image to filter an
infrared laser. When projected on to a bed of powder,
millions of tiny laser spots print a whole area at once,
making complex parts ten times as fast as conventional
3D printing.
James DeMuth developed the method and founded
Seurat Technologies to commercialize it, naming his
company after pointillist painter Georges Seurat, because
of the millions of tiny laser spots. He told the website
optics.org: “Think evolving from writing a letter to the ad-
vent of the printing press, but with lasers printing metal
parts.” Area printers are now in production and, DeMuth
says, will compete with mass-production methods.
StarLab Oasis
plans farming
on the ISS advent [(Ädvent] drought [draUt] nutrient [(nju:triEnt] resilient
, Einführung, Aufkommen , Trockenheit, Dürre , Nährstoff [ri(zIliEnt]
, robust, widerstandsfähig
agtech evolve from sth. peel , Schale
, Agrartechnologie- , sich aus etw. weiter- soil
Fotos: StarLab Oasis; Seurat Technologies
pointillist
entwickeln , (Acker-)Boden
area printing [(pOIntIlIst]
, Flächendruck gravity [(grÄvEti] , pointillistisch; stamp sth. out of sth.
, Schwerkraft hier: des Pointillismus , etw. aus etw. stanzen
bed of powder
, Pulverschicht harsh , rau project sth. on to sth. [prE(d- sustainable
Zekt] , nachhaltig; zukunftsfähig
carbon dioxide high-resolution
, etw. auf etw. projizieren
[)kA:bEn daI(QksaId] , hochauflösend weed
, Kohlendioxid radiation , Unkraut
mould sth. [mEUld]
, Strahlung
component , Bauteil , etw. formen

Tori Dunlap
Making
women rich
Mit nur 25 Jahren hatte Tori Dunlap ihr großes Ziel erreicht und 100 000 US-Dollar
angespart. Heute gibt sie in ihrem Blog Frauen Tipps bei der Finanzplanung –
und verrät im Interview, was man mit seinem Geld auf keinen Fall tun sollte.
Von TALITHA LINEHAN

MEDIUM US PLUS
H
ow well ordinary people understand money and fi- TORI DUNLAP
nance is known as “financial literacy”. Studies of this Known as: money and career expert,
from a wide range of countries often show a gender founder of Her First $100K
gap, suggesting that women would benefit from Social media: over two million followers
financial education that is tailored to them. Tori Dunlap, 27, on TikTok; 640,000 on Instagram
certainly understands how money works. An influencer and Podcast: Financial Feminist has been
financial feminist, she’s built a multimillion-dollar company by downloaded almost three million times
helping other women to make good financial decisions. and reached the top spot in its category
Originally from Tacoma, Washington, Dunlap was working
on Apple Podcasts and Spotify
Book: Financial Feminist, to be published
as a digital marketing manager in Seattle when she started her
by HarperCollins this year
financial education blog, called Her First $100K (herfirst100k.
com). As the name says, it was addressed specifically to women.
Dunlap set herself the goal of saving $100,000 (about €94,000)
by the age of 25, and when she had reached that goal, in 2019, she
left her office job to work on Her First $100K full-time.
According to her website, Dunlap has already helped more
than three million women to “make more, spend less and feel
financially confident.” She generates income from her online
platforms and digital products, as well as financial coaching,
speaking engagements and investments in index funds.
When and why did you decide to be a financial influencer?

In college, I was always the friend other women came to for help
Foto: Studio B Seniors/Her First $100K
with anything money-related — credit cards, saving, investing, financial literacy gender gap speaking engagement
[(lItErEsi*] [(dZend&r*] , Vortrag
etc. I’m very fortunate to have had a solid financial education
, Finanzkompetenz, , geschlechtsspezifi-
from my parents. I recognized the need then and knew I want- tailor sth. to sb.
finanzielle Kenntnisse sche(r) Unterschied(e)
, etw. auf jmdn.
ed to educate women in a broader way. So, I started putting fi- founder K ifml. zuschneiden
nancial content out on TikTok. I definitely didn’t expect that it , Gründer(in) , tausend
would become this phenomenon, but I’m so grateful that our fund * This symbol marks
community has grown to be what it is today. , Fonds standard US pronunciation.

“One of the biggest
financial mistakes people
make is waiting”
to know they’re in control of their finances; that they can reach
and exceed their financial goals with simple tools and informa-
tion. And I really want to encourage our community to use their
financial resources for good — to support the marginalized in
our communities, invest in female-owned businesses and non-
Caption caption profits and give a voice to those who often go unheard.
caption
How do you use social media for financial education?
Social media is amazing because it offers a platform to anybody.
You don’t need a fancy camera or crazy skills — you just need to
give your audience value and you can grow.
Dunlap has helped over three million women “make more,

spend less and feel financially confident” How do you use language to get people’s attention and com-
municate effectively?
I think one of the things that makes Her First $100K appealing
What are the main financial challenges that women face? is that it is really accessible. When people think about personal
In general, women are less likely to invest in the stock market finance or investing, they often think of words like “annuity”
and plan appropriately for retirement. Women live several years and “dividends” and “IPO” — that can be intimidating for a lot
longer than men, on average, but they are retiring with $70,000 of people and stop them from exploring the world of personal
dollars less. finance.
The goal of our content is to be educational while still easy
Can men also benefit from your advice? to understand and relevant. While we may use some technical
Absolutely! While my content is geared toward women, the language, we make sure to provide context around those ideas,
information I share is valuable to everyone. Men could benefit so that our audience doesn’t feel intimidated and instead feels
from understanding the challenges women face, as it will help educated, capable and confident.
them become better allies to the women in their communities.
accessible [Ek(sesEb&l] face sth. negotiate sth.
What motivated you to give up your office job? , (leicht) zugänglich , etw. gegenüberstehen [nI(goUSieIt*]
I experienced firsthand so many of the challenges that wom- , etw. aushandeln
ally [(ÄlaI] , Verbün- fancy , ausgefallen;
en face in the workplace — things like sexist comments, a lack dete(r), Mitstreiter(in) hier: technisch ausgefeilt nonprofit
, hier: gemeinnütziges
of work-life balance, unequal pay, etc. I knew that by working amazing ifml. for good
Unternehmen
for myself, I could create the work culture that I wanted. Plus, , fantastisch, toll , hier: für gute Zwecke
patriarchal
I thought Her First $100K had a lot of potential for growth but annuity [E(nu:Eti*] geared: be ~ toward sb.
[)peItri(A:rk&l*]
, (Geld-/Jahres-)Rente [gI&rd*] , auf jmdn.
was being held back by a lack of time and energy. , [wg. Aussprache]
ausgerichtet sein
appropriately
rude [ru:d]
[E(proUpriEtli*] intimidating
What are your goals for Her First $100K and beyond? , in geeigneter Weise [In(tImIdeItIN]
, unhöflich; hier: unfein,
unanständig
Society has made many women believe that talking about mon- , einschüchternd
audience [(O:diEns]
ey is “rude” and that negotiating your salary or demanding to stock market
, Publikum IPO (initial public
, (Aktien-)Börse
be paid what you’re worth is “bossy.” By shaming women out of offering)
bossy ifml. , herrisch,
having those conversations, society has limited our opportuni- , Börsengang technical language
herumkommandierend
, Fachsprache
ties for financial growth. marginalized: the ~
exceed sth. , etw. über-
[(mA:rdZInElaIzd]
I want to encourage women to protest the patriarchal system treffen; hier auch: früher
, die Randgruppen * This symbol marks
through financial education, literacy and wealth. I want women als geplant erreichen standard US pronunciation.

What are the main differences between the financial worlds
of the U.S. and Europe? GIRLS JUST WANNA HAVE FUNDS
The U.S. has an extremely complicated finance system, and it There are various funds for different types
doesn’t offer its citizens the same sort of safety nets that many of investments.
European countries offer, like pensions or other guaranteed re-
tirement options — and those are just the financial safety nets. Exchange-traded fund (EFT)
We also don’t have other social programs, like socialized health
A fund that is similar to an index fund in tracking
an index but is traded freely on the stock
care, so Americans typically have to do more groundwork and
exchange.
pay more for basic necessities.
Hedge fund
What are the biggest financial mistakes people make and how An investing group, usually a limited partnership,
can they overcome them? that makes speculative investments using credit
One of the biggest financial mistakes people make is waiting or borrowed capital.
— waiting until they have more disposable income before they
start investing, waiting until they are in a more secure career be- Index fund
fore they start planning for retirement, waiting until they have A mutual fund that aims to track a specific
an emergency to start an emergency fund. Being proactive with
index, such as the S&P500. The fund follows the
performance of the market as a whole.
your finances is one of the best ways you can prepare for your fu-
ture and protect yourself in the case of an emergency. The sooner Mutual fund
you start, the better. An investment company that uses money from
its shareholders to invest in a diversified group of
What dangers should people watch out for? other companies.
Right now, it’s popular to invest in things that are trending on
Reddit or Twitter. I cannot stress enough how risky this is. Most Trust fund
of those stocks are highly speculative and come with a lot of risk. Property (as money or securities) that is held
Instead of looking for get-rich-quick investments, look for in trust by an investment manager, often for
children and young adults until they reach a
investments that tend to perform well over time. Investing is
certain age.
a long game. The people with the most diverse and impressive
portfolios are the ones who have survived the stock market ups Vulture fund
and downs, and followed dependability and consistency with An investment company that buys up bankrupt or
their investments rather than trends. insolvent companies with the aim of reorganizing
them so they can be resold for profit.
Many people keep their savings in a bank. Should they be do-
ing other things with their money instead?
Keeping all your money in the bank is like going to a restaurant
just to read the menu — it’s not the worst thing you can do, but it
bankrupt interest , Zins(en) research [ri(s§:tS]
doesn’t serve you. One of the easiest ways to grow your wealth is [(bÄNkrVpt] , Recherche(n)
in trust: hold sth. ~
to transfer your savings into a high-yield savings account. Then , bankrott
, etw. treuhänderisch securities [sI(kjUrEtiz*]
you’ll start earning much more interest on your savings than in a consistency verwalten , Wertpapiere
traditional savings account. Every country has different options , Beständigkeit
limited partnership shareholder
for high-yield accounts. It may take a little research to find your disposable income , etwa: Kommanditge- , Aktionär(in)
, verfügbares Einkommen sellschaft, Teilhaberschaft
version. stock , Aktie
mit begrenzter Haftung
diversified
stock exchange
[dE(v§:sIfaId*] menu [(menju:]
What practical tips can help anyone achieve greater financial , diversifiziert, vielfältig; , Speisekarte
, (Aktien-)Börse
success? hier: gestreut stress sth.
mutual fund [(mju:tSuEl]
1. Create a budget so you understand where your money is go- , etw. betonen
emergency , (offener) Investment-
ing every month. [i(m§:dZEnsi] fonds track sth.
, Notfall, -lage , etw. verfolgen;
2. Start planning for retirement as early as possible — even if it’s payoff , Ergebnis, Erfolg
hier: abbilden
just the $100 grandma gave you for your birthday. groundwork
perform
, Grundlagenarbeit vulture [(vVltS&r*]
3. Remember that you don’t have to do personal finance per- , hier: sich entwickeln,
, Geier
fectly to see a big payoff. A lifetime of small, healthy financial health care abschneiden
, Gesundheitswesen wanna ifml.
habits will add up to much more than a handful of “perfect” portfolio
, want to
high-yield [)haI (ji:&ld] [)pO:rt(foUlioU*]
financial decisions. , ertragsstark , Portfolio, Wertpapier- * This symbol marks
bestand standard US pronunciation.

TECHNOLOGY
A bluffer’s guide
to blockchain
Blockchain macht schnelle, sichere und dezentrale Transaktionen in einem Netzwerk mit vielen Beteiligten
möglich. Wie funktioniert die Technologie? Und wie wird sie Wirtschaft, Politik und Gesellschaft verändern?
Von ANDREW STONE

MEDIUM
Illustration: Mick Marston
Blockchain links
the world

TAKEAWAYS
● lockchain is a communal
B
ledger. It is maintained by all
the computers in the network,
so there’s no need for an
“B
lockchain today is somewhat like intermediary, such as a bank.
the internet in the 1990s. There was
a lot of ‘boom and bust’ in the early ● Transactions are verified in
stage, but the underlying technology blocks. Each block is connected
eventually evolved into an inseparable infrastructure
to the one before, forming the
blockchain.
of society.” This is what Joseph Lubin, a co-founder of
the Ethereum blockchain, told the Observer. Everyone ● lockchain is best known
B
has heard of this technology, often in connection with in connection with
cryptocurrencies, but not everyone knows how it works cryptocurrencies, but it also has
and what it can do. other uses, such as managing
Blockchain has the potential to transform many in- supply chains.
dustries. It can cut out intermediaries, connect consum-
ers directly with producers, eliminate bureaucracy and
cut costs. Some say it will revolutionize what a company
“Blockchain
is and how people are taxed and governed.
But first, what exactly is blockchain and how does it
work?
Transparency and trust

Blockchain offers a trusted way for people to exchange
today is
value (and not just monetary value). Think of how mod-
ern web-based software, like Slack or Google Docs, al- somewhat like
the internet in
lows people anywhere in the world to work together.
They work on a central platform that’s always up to
date without the inefficient process of sending differ-
ent versions to each other or needing an administrator
to coordinate everything.
Blockchain can track millions of transactions or prod-
the 1990s”
ucts in a supply chain. Anyone can look at the record to
verify the quality, provenance, sustainability or fresh-
ness of any product, quickly and cheaply.
Blockchain verifies transactions on a network of
computers. It is a communal ledger that is maintained A bluffer's guide to cut sb. out supply chain
blockchain [(blVfEz] , jmdn. ausschalten, , Lieferkette
by all users — each transaction is recorded and verified
, etwa: Leitfaden für eliminieren
by all the computers in the network. Transactions are sustainability
Bluffer zum Einsatz einer
evolve into sth. [sE)steInE(bIlEti]
collected in “blocks”, and the blocks are all connected Blockchain
, sich zu etw. entwickeln , Nachhaltigkeit
(forming the blockchain). Thanks to this distributed boom and bust
intermediary tamper with sth.
computing power, blockchain creates an open record of , etwa: Höhenflüge
[)IntE(mi:diEri] , etw. manipulieren
und Pleiten
transactions that, realistically, cannot be tampered with. , Vermittler(in), zwischen-
track sth.
This is why it offers such a high level of transparency bureaucracy geschaltete Instanz
, etw. (nach)verfolgen
[bju&(rQkrEsi]
and trust. ledger
, [wg. Aussprache] verify sth.
, Haupt-, Kassenbuch
As blockchain is decentralized and shared across a co-founder
[(verIfaI]
network, everybody is in charge, which also means that maintain sth. , etw. überprüfen;
, Mitgründer(in)
, etw. aufrechterhalten; bestätigen
nobody is in charge. There’s no need for a central au- cryptocurrency hier: verwalten
thority, like a bank, that works behind closed doors. The [(krIptE)kVrEnsi]
provenance
, Kryptowährung
ledger is updated according to rules established by the [(prQvEnEns]
software. In short: don’t trust the bank — trust the code. , Herkunft

Don’t trust the
bank — trust
the code
The power to change everything
Blockchain could revolutionize any area in which people want
traceability and trust — like in the food and beverage industry.
Food producers and retailers are exploring how to track supply
chains with blockchain. It would give everyone the chance to
log their part in the production, transportation and sale of any
product. The completely transparent record offers a high level
of trust, from farmer to consumer.
In the near future, shoppers may be able to scan any product
in a supermarket with their phones and see its whole history —
where it came from, when and how it was produced, transport-
ed and stored. And not just general information about a certain
brand or batch, but the individual history of the product they’re
holding in their hands.
It’s not just consumers who will benefit. Without interme-
diaries, farmers and growers could get a larger share of the in-
come from the sale of their produce. The technology can help
businesses manage food scares and recalls. The US retailer Wal-
mart, for example, has tested blockchain to track shipments of
mangoes in just seconds.
Supermarkets could easily verify where any shipment of fresh
produce came from, the date it was picked and whether it’s been
stored at the correct temperature at all times. This data would
allow quick decisions about whether to accept a shipment or not.
Home Depot, America’s largest home improvement retailer,
uses blockchain to resolve disagreements. All players in a supply
chain can verify other participants, share data or confirm that
nothing has been produced under questionable working con-
ditions.
Less time, more profit

All of this could save a lot of time and money. IBM and the Dan-
batch fractional payments recall [(ri:kO:l]
ish shipping giant Maersk estimate that blockchain could cut 15 , Charge , hier: Beträge von , Rückruf
per cent off the cost of transporting goods around the world by weniger als einem Cent
beverage resolve sth.
reducing manual procedures and the risk of corruption. [(bevErIdZ] healthcare , etw. lösen
Ownership of property could also be secured on a blockchain, , Getränk , Gesundheitsversorgung
retailer
where contracts and title deeds are registered, eliminating a lot brand home improvement US , Einzelhändler(in)
of costly, repetitive work. Data security, proof of digital identity, , Marke , Heimwerken; hier: für
shipment
Heimwerker
healthcare and even electronic voting are all areas that could be confirm sth. , Lieferung
, etw. bestätigen log sth.
improved by blockchain. store sth. , etw. lagern
, etw. aufzeichnen,
And to come back to finance, small businesses could benefit costly
protokollieren title deed
, kostspielig
Illustration: Mick Marston
from microfinance and crowdfunding thanks to blockchain’s abil- produce [(prQdju:s]

, Eigentumsurkunde
ity to automate many small transactions. The technology opens food scare
, landwirtschaftliche traceability
, Lebensmittelskandal
up possibilities for people in developing economies who can’t use Erzeugnisse [)treIsE(bIlEti]
, Nachvollziehbarkeit
banks, for example, or to reward creators with fractional payments.

CLOSER LOOK
A QUESTION OF PROOF
Decentralization is at the heart
of blockchain, but verifying
transactions with no central
authority is difficult. The two main
Smarter contracts methods are proof of work (PoW)
Blockchain will be the basis for a whole generation of smart con- and proof of stake (PoS). Both
tracts. These are self-executing agreements that follow simple if/ are mechanisms through which a
when/then statements coded into a blockchain, making transac- distributed network can agree on
tions between two or more parties fast and automatic. which new block of transactions is
added to the blockchain.
Smart contracts can be used in decentralized applications
(dApps). Just as software developers build apps for phones,
dApp developers create applications for blockchain networks ● oW requires network
P
— mostly Ethereum, which is a kind of all-purpose industrial participants to spend a lot
blockchain. There are already thousands of dApps with millions of computational resources
of users, creating billions of dollars in value.
and energy to verify new
blocks. This is very secure, but
Decentralized finance (DeFi) could transform the financial
energy-intensive, bad for the
system, because dApps can do a lot of the things banks do. US environment and cannot be
investor Mark Cuban says: “It’s a hassle to borrow money from scaled up easily.
a bank. [DeFi] allows anyone with funds to be a lender...” Smart
contracts let consumers participate in all sorts of financial mar- ● oS requires network
P
kets, with no need for a bank, while keeping control of their participants to stake their own
money and data. Potentially, smart contracts could completely cryptocurrency as collateral
redefine what a business is and how it works. for the new block they think
should be added. This method is
greener, cheaper and faster, but
The rise of the DAO
also extremely complex.
Imagine a global company in which everyday tasks are con-
trolled by software instead of by managers. Algorithms assign
jobs and manage incentives for those who want to do the work. The Ethereum blockchain, the
The information that’s needed to run the company flows into a favourite for DeFi apps, hopes to
blockchain rather than through a management hierarchy. switch from PoW to PoS in 2022.
This describes a decentralized autonomous organization
(DAO). There are no employees, no HR — just sets of contracts,
some of which are perhaps offered anonymously. DAOs are col-
lectives that make decisions by automation and crowdsourcing.
In the DAO world, some clients may actually be machines. An
electric car, for example, could itself become a business that pays
all-purpose funds scale sth. up
for its own charging and other costs through automatic pay- , Universal- , (Geld-)Mittel , etw. steigern
ments from passengers and drivers (at least until the day when
assign sth. hassle: be a ~ self-executing
cars no longer need drivers). , etw. zuweisen [(hÄs&l] [)self (eksIkju:tIN]
The social, economic and political effects are too big to un- billion , Milliarde(n)
, umständlich sein , selbstausführend,
(hassle , Mühe, sofort anwendbar
derstand yet. The consequences for systems of taxation and
charging , Aufladen Schererei)
government are going to challenge our existing concepts of stake (sth.)
collateral hierarchy , Beteiligung; hier:
the nation state, the welfare state and a lot more. While such , Sicherheit [(haI&rA:ki] Anspruchs-, Anteils-;
dramatic changes are still some way off, William Mougayar, , [wg. Aussprache] etw. einsetzen
computational resources
in his book The Business Blockchain, describes the technology as , Rechnerkapazitäten HR (human resources) verify sth. [(verIfaI]
“...a tsunami-like phenomenon, slowly advancing and gradually , Personalwesen; , etw. überprüfen;
distributed hier: Personal- bestätigen
enveloping everything...” Considering its fast growth over the , verteilt
last several years, it is not hard to believe that blockchain will one incentive welfare state
envelop sth. [In(sentIv] , Sozialstaat
day be as common and familiar as the internet is today. , etw. um-, einschließen , Anreiz

AROUND THE WORLD
20 Business Spotlight 6/2022 COMMUNICATION

Jamaica
World watch:
Jamaica
Dank umfassender Reformen in den vergangenen Jahren

ist Jamaikas Wirtschaft im Aufwind. Doch die drittgrößte
Insel der Karibik steht vor großen Herausforderungen.
Von MELITA CAMERON-WOOD

MEDIUM PLUS
History
The island of Jamaica was visited by Christopher Columbus in
1494 and became a Spanish colony in the 16th century. By 1519,
most of the country’s native inhabitants, the Taino, had died as a
result of violence or illness. The native population was replaced
by African slaves. In 1655, England took Jamaica by force and
created a plantation-based economy that produced crops such
as sugar, cocoa and coffee.
In 1834, slavery was abolished in many parts of the British
Fotos: GummyBone, Poligrafistka, BardoczPeter/iStock.com
Empire, freeing around 250,000 slaves in Jamaica, many of

whom became farmers. In 1958, along with other British Car-
ibbean colonies, Jamaica became part of the Federation of the
West Indies. In 1961, Jamaica left the federation, becoming an
independent country in 1962.
abolish sth. cocoa plantation

, etw. abschaffen [(kEUkEU] , Plantage
, [wg. Aussprache]
Caribbean [)kÄrE(bi:En]
Foto:
, karibisch
COMMUNICATION 6/2022 Business Spotlight 21

Report
Government
Jamaica is part of the Commonwealth; the head of Disabled,
professional
state is Queen Elizabeth II. The government is a par-
liamentary democracy. Andrew Holness is the current
prime minister.
and
Geography
In the Caribbean Sea, south of Cuba, Jamaica is the
third-largest island in the region. It has a total area of
Jamaican
10,991 square kilometres — about the same size as
Kosovo. Jamaica has a tropical climate, which is typi-
cally hot and humid.
People
The country’s population is a little over 2.8 million. The
Menschen mit Behinderung haben in
median age is 29.4 years, and about 43 per cent of the
population is under 25. The average life expectancy is Jamaika kaum Chancen, einen Job
75.75 years. The official language of Jamaica is English, zu finden. Kann ein neues Gesetz
but most people there speak English patois. diese Diskriminierung beenden?
Economy Von ASHLEIGH-ANN MOWATT

In 2013, Jamaica was close to economic collapse. The
MEDIUM AUDIO
IMF, the World Bank and the Inter-American Devel-
opment Bank provided a $2 billion support package
that, along with economic reforms, have led to a re-
markable turnaround.
F
Today, Jamaica’s economy is driven largely by the inding employment is often hard for persons with
service industry, which accounts for 70 per cent of disabilities (PWDs) in Jamaica because of the public’s
GDP. The country’s most important sources of foreign perception of their inability. According to the 2016
exchange are connected to tourism, remittances and “Jamaica Survey of Living Conditions”, more than
exports of bauxite/aluminium. 80 per cent of PWDs in Jamaica were unemployed in 2014.
Another key sector is agriculture, which accounts The year 2014 was also when the Jamaican government
for almost 9 per cent of GDP. Other important indus- passed the Disabilities Act, which was meant to be a way of pro-
tries include mining, manufacturing, construction, tecting the rights of PWDs, including the right to employment.
telecommunications, and financial and insurance However, for most qualified PWDs, employment is still a dream.
services. After a car accident, vlogger Deana-Rae Clayton became phys-
In 2019, unemployment had fallen to a record low of ically disabled and suffered brain damage that changed her Ja-
7.72 per cent, nearly half the rate of 2012, although this maican accent to a British one. With her unexpected new British
has increased a little since the pandemic began. accent, Clayton hoped to become a voice actor, but it hasn’t been
Source: The World Factbook, Central Intelligence Agency easy to make this happen. “My neurologist can give me a letter
which states that my brain damage will not affect my day-to-day
work,” Clayton explains, “[but] I’ve been told, based on my series
account for sth. humid mining
, etw. ausmachen [(hju:mId] , Bergbau of disabilities, if a company hires me, … I’ll always be a liability,
bauxite
, feucht
patois because they are taking a chance on me.”
[(bO:ksaIt] IMF (International [(pÄtwA:] The Disabilities Act, which officially came into effect in 2022,
, [wg. Aussprache] Monetary Fund) , Patois (hier: jamai- promises a legal framework for the formal employment of
, IWF (Internatio- kanisches Kreolisch)
billion
naler Währungsfonds,
, Milliarde(n) remittance
Weltwährungsfonds)
, Überweisung
foreign exchange affect sth. framework survey [(s§:veI]
insurance
, Devisen turnaround , etw. beeinträchtigen , Rahmen , Umfrage, Erhebung
[In(SUErEns]
, Trendwende,
GDP (gross domestic , Versicherung day-to-day liability [)laIE(bIlEti] take a chance on sb.
Umschwung
product) , täglich , Belastung , mit jmdm. ein Risiko
manufacturing
, BIP (Bruttoinlands- eingehen
[)mÄnju(fÄktSErIN] disability perception
produkt)
, Herstellung; auch: [)dIsE(bIlEti] [pE(sepS&n] voice actor
Fertigungsindustrie , Behinderung , Wahrnehmung , Synchronsprecher(in)

Kingston — old infrastructure makes
Change happens by
life difficult for PWDs
fighting discrimination
PWDs in Jamaica. However, old infrastructure as well as social
and economic deficiencies make it difficult to realize this goal.
In 2018, UNICEF recommended a national apprenticeship or
internship programme in Jamaican companies to increase pub-
lic confidence in the potential of qualified PWDs.
Damion Rose is a blind sound engineer. He hosts two inter-
head-on
net radio programmes and co-owns a music production house,
but he’s also had challenges on the job market. “The last time I apply for sth. host sth.
Fotos: winyuu/iStock.com; delaflow/Shutterstock.com; privat
applied for a job in Jamaica was 2013,” Rose says. “It wasn’t a , sich um etw. bewerben , etw. moderieren
pleasant experience. I was asked: ‘How will you function around apprenticeship internship [(Int§:nSIp]
the computer?’ Even though I explained that we use screen [E(prentIsSIp] , Praktikum
, Lehre
readers, it was like breaking down a brick wall.” screen reader ASHLEIGH-ANN
Change, it seems, can happen only by fighting discrimina- brick wall , Backstein- , Bildschirmlese- MOWATT is the
mauer, Ziegelwand programm manager of the blog
tion head-on. The executive director of the Jamaica Council Live Well Jamaica
for Persons with Disabilities (JCPD), Dr Christine Hendricks, deficiency [di(fIS&nsi] settle sth. , hier: etw.
, Defizit beilegen, klären
(livewellja.com). She
said: “Culture and behaviour take time, [but] when the mech- is a multi-platform
executive director sound engineer journalist and media
anisms of the JCPD start rolling, those who would have been
[Ig(zekjUtIv] [)endZI(nIE] and communication
hard-hearted would have to go as far as a tribunal to settle those , Geschäftsführer(in) , Tontechniker(in)
coach.
matters.” Through clear legal policy and education, it is hoped head-on , direkt tribunal [traI(bju:n&l]
that the situation of Jamaican PWDs will improve. , Gericht

INTERCULTURAL BUSINESS
Fotos: XX
24 Business Spotlight x/2022 COMMUNICATION

High-flyers
Über den Wolken unterliegt die englische Sprache anderen Regeln. Aber das ist natürlich
nicht alles, was die Arbeit an Bord eines Flugzeugs so besonders macht. Ein Pilot und eine
Flugbegleiterin erzählen von den Herausforderungen.
Von PAUL WHEATLEY

MEDIUM
“You don’t
see borders
Did you require excellent English for your training?
Back then, you didn’t. I guess my English was, I
would say, like now. I didn’t have any problems.
from the sky” When I was 13, I spent two years in Luxembourg be-
cause my dad was living there, and I went to school
there and it was in English. That’s initially how I
learned English.
Do pilots need to be able to communicate clearly?

Absolutely. In fact, pilots are forced, even by law, to
be clear. For example, when you speak on the radio,
there’s an aviation language. You don’t speak “normal
T
he aviation industry is a natural fit for people curious English”. You need to speak in a very specific way. For
about different countries, cultures and languages. In- instance, a pilot doesn’t say “nine” for the number nine.
ternational pilots and flight attendants, for example, A pilot says “niner”. That was introduced to avoid con-
might be flying across Europe one week, to North or fusion with the German nein. And a pilot doesn’t say
South America the next, followed by Africa, Asia or Australia. “yes” or “no”, a pilot says “affirmative” or “negative”.
We speak to a pilot/journalist about his training and about
how pilots typically communicate. We also ask a Lufthansa Tell us about your experience of flying in New
flight attendant about her intercultural training and how she Zealand.
prepares for international flights. I think it is the prettiest place I have ever flown. It
With a father and grandfather in the Italian air force, it’s no was interesting to see that, whereas aviation in my
surprise that Eugenio Facci grew up fascinated by aviation. Italian, British and American experience tended to
In 2000, he got his pilot’s licence while studying in the US. Back be male-dominated, in New Zealand, I would say
in Italy, he worked as a university researcher on aircraft accidents
and later trained as a commercial airline pilot. Now 44 and based
in the UK and Italy, his interest in aviation has led him to jour-
nalism, as the assistant editor of Pilot magazine. adopt sth. aviation Luxembourg
, etw. übernehmen [)eIvi(eIS&n] [(lVksEmb§:g]
, Luftfahrt , [wg. Aussprache]
Is there something about pilots’ personalities that attracts affect sth.
, sich auf etw. auswirken environment natural fit: be a ~ for sb.
them to the job?
, Umfeld , für jmdn. ideal/
Pilots tend to be straightforward people. They say what they affirmative
prädestiniert sein
, bejahend, affirmativ flight attendant
Fotos: SHansche/iStock.com; privat
mean and they mean what they say. Most aviation standards , Flugbegleiter(in) radio
aircraft
and rules come from Britain and the United States, and those , hier: Funk
, Flugzeug(e) fuel [fju:El]
have been adopted around the world. There are very few differ- , Treibstoff researcher
air force
ences, for instance, in the way you learn to fly, the rules you need , Luftwaffe inevitably
[ri(s§:tSE]
, Forscher(in)
to apply, the rules about how much fuel you need... It’s a very [In(evItEbli]
assistant editor
standardized environment and that inevitably affects the way , zwangsläufig straightforward
, hier: stellvertretende(r)
, geradlinig, direkt
people are. Pilots belong to the nation of flying. Chefredakteur(in)

“Somebody
will say:
around 30 per cent of the instructors were women. And
that’s much higher than in the UK, US and Italy. And
quite a lot of instructors were gay, openly gay, which is
‘Thank God
something I’d never seen in America, the UK or Italy.
you speak
English!’”
What about flying in America?
When we think about America as the land of freedom,
I really did feel that there was actual meaning in this
phrase. They do what they call LAHSO (land and hold
short operations) at airports with intersecting runways.
They would clear you to land on a runway while maybe
a big aircraft, a 747, was operating on the other runway,
with the expectation that you would land and stop be-
fore [reaching the intersection]. That was the prime ex-
ample for me of a great deal of trust placed in student
B
pilots, which I hadn’t seen in Italy. orn in Munich, 44-year-old Verena Breinig fell
in love with languages after a holiday in the US. At
What have you learned from being a pilot? 19, she moved there for three years to study graphic
I think passion for aviation is a very deep thing for many design. Since then, she has also qualified as a Fremd-
people. It’s very easy for a pilot to meet other people, sprachenkorrespondentin and worked as an interpreter, translator
even from very distant countries, who are interested in and CELTA-trained English teacher. For the past 11 years, she
aviation. It’s perhaps similar to people making a connec- has worked for Lufthansa, first as ground crew and then as a
tion with someone who likes one particular band. And it flight attendant.
doesn’t matter if one person is from Indonesia and the
other is from Chile, they instantly have a connection. What are the main tasks of a flight attendant?
That comes from sharing the passion for flying. It’s about asking passengers what they need and what they
Another thing, as we’re talking about cross-cultural would like. Often what people need on an aeroplane is a smile
differences, you don’t see them from the sky. You don’t and assurance, a friendly person and a little bit of attention. Se-
see borders from the sky. That is something quite strik- curity and safety are the most important things on board an aer-
ing. You land at an airport in America and before you get oplane. And that’s our job. And the third is service. Our main task
through customs and immigration, you have limited on flight is to make them happy, by giving them food, by giving
liberty and you’re very constrained. It’s the same in Eu- them drinks and the basics. For that, you don’t need a great deal
rope. That is something that’s been invented by people of language.
on the ground. When you are in the sky, you don’t see
that. I think there is a passion for freedom or attachment Did you do intercultural training with Lufthansa?
to freedom, the lure of freedom, that all pilots have and Yes, I’ve had the intercultural training twice, and both times it
that’s international. It’s very cross-cultural. And I like it. was the same — for ground staff and flight attendants. I was
ground staff for four years and I had new training to be a flight
attendant, but the intercultural training was the same. It was
really interesting because you learned about culture, about ges-
tures — such as when Indians say “yes”, they move their head
assurance [E(SO:rEns] customs land and hold short
, Zuversicht, Zuspruch , Zoll operations , (eine) kurze
like we say “no”.
Landung machen We also learn about food, so depending on the region, the ca-
attachment flight attendant
, Verbundenheit , Flugbegleiter(in) line: be in ~ with sth. tering is in line with the country. For example, when you go to
, auf etw. abgestimmt sein India, they have a yogurt called raita and that’s what we have on
Chile [(tSIli] gestures
, [wg. Aussprache] [(dZestSEz] lure [ljUE] board... In Japan, China and Korea, there are different foods [on
, Gestik , Verlockung, Reiz flights]. In Korea, bibimbap, and in Japan, we have sushi and nori.
clear sb.
, hier: jmdm. eine Frei- instructor read up about sth. The entire training was interesting because you learn about the
gabe erteilen , hier: Fluglehrer(in) , sich Kenntnisse über countries, about the foods and the culture.
etw. anlesen
constrained: be ~ interpreter We have a tablet with information for each country. There is
, eingeschränkt / Zwän- , Dolmetscher(in) runway
safety information, information about the country, and espe-
gen unterworfen sein , Start- und Landebahn
intersecting cially important now, updated Covid information for us. It also
cross-cultural , sich kreuzend yogurt [(jQgEt]
, kulturübergreifend, , [wg. Aussprache] has intercultural information, so you can read up and remind
interkulturell yourself about the habits and the culture wherever you go.

Are there any typical intercultural issues? Clear communication is
essential for pilots
On flights to and from the US, for example, a lot
of times I hear a sigh, and then somebody will say:
“Thank God you speak English!” And it’s because
when they travel to Europe, they experience in
France or Spain or Portugal, for example, that some SPEAK LIKE A PILOT
people don’t speak English... Here are some English expressions used in the aviation industry:
The US is a big country, and I remember people
After landing: when the crew gets together after the flight in the
asking: “How do you go to Italy but you don’t speak
crew rooms to have a final recap meeting about the flight.
Italian?” And I would say that I speak English, Ger-
ETA: estimated time of arrival
man and Spanish and we get by. It’s partly because
Jetbridge: the accordion tunnel that passengers walk through
the US is so big that they can’t imagine people travel
between the gate and the plane
to different countries and don’t speak the language.
Go-around: when a pilot decides to abort a landing and follows
They can get a little bit nervous because they’re not the procedure to try again or to land at another airport. This can
used to it. Europeans are used to travelling to coun- happen because of strong winds, for example.
tries where they don’t speak the language. Jumpseat: an extra seat in the cockpit for an aviation inspector
or an off-duty pilot
Off-block: as soon as the plane starts to leave the gate,
important for crews as that’s when the clock starts ticking for the
abort sth. issue [(ISu:] on-block flight service (and also the time as of which the crew gets paid)
, etw. abbrechen , Problem , innerhalb der
On-block: at the destination airport when the plane has arrived
Blockzeit
aviation jetbridge at the gate. Blocks are the actual blocks that the ground crew put
[)eIvi(eIS&n] , Fluggastbrücke recap against the front wheels.
Fotos: southerlycourse/iStock.com;
, Luftfahrt , kurze Zusammen-

off-block
fassung
Slot: the very short window of time in which a plane is allowed to
gate , außerhalb der leave the gate for take-off.
, Flugsteig, Gate Blockzeit scheduled
(block [(Sedju:ld]
STA: scheduled time of arrival
get by Zulu time: to avoid confusion, pilots use one standard time zone
, hier: Bremsklotz) , planmäßig
, zurechtkommen
off-duty sigh , Seufzer
wherever they are in the world — Zulu time, which is the same as
Greenwich [(grenItS] Greenwich Mean Time (GMT).
, nicht im Dienst
, [wg. Aussprache] take-off , Start

BUSINESS SKILLS
How to solve
problems at
work Ärger im Job führt schnell zu Frust und
schlechter Laune. Deshalb ist es wichtig,
Probleme am Arbeitsplatz aktiv anzugehen.
Von KEN TAYLOR

MEDIUM AUDIO PLUS
G What can you

allup’s “State of the Global Solution
Workplace 2021 Report” says Maybe you’re in the wrong job or the
only 20 per cent of employees wrong organization, but think for a mo-
are fully committed to their
jobs, while around three-quarters of US
workers are said to be thinking about
ment before you decide to ask for a trans-
fer or start looking for a job in another
company.
do if your
leaving their jobs.
This is bad news for organizations that
Make a list of things you value in a job.
Then check whether you can find those boss takes
credit for
want to increase productivity and need in your present role. When you’ve made
to retain experienced staff. It’s also bad the comparison, ask yourself what advice
news for employees, many of whom say you’d give to a colleague in the same situa-
unhappiness and problems in the work-
place lead to a lack of commitment.
There are many reasons why people
tion. A change of perspective can help you
see how you can improve things.
Warning
your work?
feel unhappy at work. Let’s look at four Boredom at work often leads to stress.
of the most common problems and some Once you’ve defined how you’d like to
possible solutions. change the situation, talk to your manager
or HR to see how they can help.
Problem 1 — Boredom
Everyone has a slow day at work now Problem 2 — Lack of recognition
and then, but a 2018 survey by Korn Fer- There’s an 83 per cent rise in engagement
ry shows that the top reason for leaving when organizations recognize small wins
a job is boredom and a lack of new chal- and efforts. And there’s a 48 per cent in-
lenges (a higher salary only came fourth crease in the chance of burnout when rec-
committed: be ~ to sth. purpose
on the list). ognition is reduced — says the O.C. Tan- , sich für etw. engagieren , hier: Sinnhaftigkeit
Boredom can lead to low motivation, ner Institute’s “Experience: 2020 Global
Foto: RyanJLane/iStock.com
engagement retain sb.

lack of purpose and focus. Erin Westgate, Culture Report”. , Engagement, , jmdn. halten
a social psychologist who has studied We all want an occasional thank you Mitwirkung
role
boredom at work, says: “We get bored for work well done. Not getting one can HR (human resources) , hier: Funktion, Position
when we aren’t able to pay attention be very discouraging. Again, motivation , Personalwesen,
survey [(s§:veI]
-abteilung
or find meaning in what we are doing.” drops and productivity suffers. , Umfrage, Studie

Carey Nieuwhof, author of At Your Best, If your mental health begins to suffer,
says: “If you only obsess over what went it’s time to talk to HR. Explain what has ESSENTIAL PHRASES
wrong, you’ll never build a team commit- happened and how you’ve tried to im- Boredom
● What do I want out of my job?
ted to getting it right. The key is to truly prove things. If the situation doesn’t get
● What new skills would I like to learn?
celebrate what went right, identify what better, you can still quit. ● What would I say to a co-worker in this
went wrong, and keep moving.” Warning situation?
Solution Avoid talking to your co-workers about
No one has ever quit because they were your difficulties with your boss. It can Lack of recognition
over-encouraged, but organizations need create negativity in your workplace. Talk
● Regular feedback is important to me.
● A simple thank you is often enough.
clear guidelines for managers. Fairness is to a trusted friend, family member or ● That was a good job. Well done!
important in employee recognition. Peo- mentor instead. Involve colleagues only
ple who do the same good work should if it’s obvious that everyone is having the A bad boss
get similar recognition. Also, recognition same problem. ● John only criticizes and never gives
should come reasonably soon — as close positive feedback.
● She micromanages everyone’s work.
to the event as possible — and be con- Problem 4 — Bullying ● I need support from you, as my boss, in
sistent. But recognition is also personal. According to data from the government’s the following ways.
Some people enjoy public recognition Advisory, Conciliation and Arbitration
while others may prefer a private thank Service (Acas), workplace bullying costs Bullying
● I wish to report a colleague’s bullying
you. the UK economy £18 billion (€21.6 bil-
behaviour in confidence.
Warning lion) each year. It causes high staff turno- ● I will not put up with intimidation or
As a manager, offer recognition that is ver, high levels of absenteeism and lower threatening behaviour.
fair but not always the same. You don’t productivity. ● You are behaving very unreasonably, so
want it to become an entitlement. If an Bullying can take many forms: verbal I am leaving.
employee is always given abuse, intimidation, hu-
No one
bullying [(bUliIN] micromanage sth.
a free lunch for a particu- miliation or interfering in , Mobbing [(maIkrEU)mÄnIdZ]
lar action, for example, it work processes. It may in- , etw. bis ins kleinste
confidence: in ~
may become an expecta- volve excluding someone Detail kontrollieren
ever quits
, im Vertrauen
tion rather than a reward. from a group or just not put up with sth.
intimidation
, etw. hinnehmen
Then, if the expectation is paying attention to them. [In)tImI(deIS&n]
because
not met, it causes dissat- Solution , Einschüchterung
isfaction and lower moti- Most organizations have

vation. policies on bullying and absenteeism give in to sth.
Problem 3 — A bad
boss
they’re over- a code of conduct for all.
There should also be a
confidential way for em-
[)ÄbsEn(ti:)IzEm]
, Fehlzeiten
Advisory, Conciliation
, etw. nachgeben
guideline , Richtlinie
encouraged
humiliation
and Arbitration Service
What can you do if your ployees to report bullying [hju)mIli(eIS&n]
(Acas) UK
boss is controlling, never without fear of retaliation. , Demütigung
, Organisation zur
or rarely gives positive If you’re being bullied, Förderung guter Arbeits- interfere in sth. [)IntE(fIE]
beziehungen , sich in etw. einmischen
feedback and even takes credit for your keep a diary of what has happened, as
work? most bullying occurs out of sight of oth- billion , Milliarde(n) intimidation
[In)tImI(deIS&n]
Psychologist Robert Hogan says 60–75 ers. Confronting a bully is never easy, but bully [(bUli]
, Einschüchterung
, Tyrann(in), Fiesling
per cent of managers are poor leaders, Jonathan Littman and Marc Hershon, in
mental , hier: psychisch
ranging from managers who are just in- their book I Hate People, say that bullying bullying [(bUliIN]
, Schikanieren, Mobbing obsess over sth. , sich
competent to those who are terrible and should always be called out: make it clear
in etw. hineinsteigern;
destructive. If this is right, it means too that someone is shouting or behaving call sth. out US
hier: sich auf etw. fixieren
, etw. (öffentlich)
many of us face bad bosses at work. badly, then leave the room or end the call. kritisieren quit [kwIt] ifml.
Solution “Remember: You’re the adult dealing with code of conduct
, kündigen
Dealing with a bad boss is very hard, but a tantrum,” write Littman and Hershon. , Verhaltenskodex retaliation
perhaps quitting isn’t the only answer. “No wise parent gives in to a child’s fit be- confidential , vertraulich
[ri)tÄli(eIS&n]
, Vergeltung;
Your boss might not be aware of the sit- cause it just leads to more fits.”
consistent , konsequent hier: Abstrafung
uation, so it may help to talk about what Warning
diary [(daIEri] take credit for sth.
you need from them to do your job. Bullies often try to control their victims, , Tage-, Notizbuch , sich etw. als Verdienst
Ask your boss how you can help them acting over a long period of time through anrechnen
entitlement
reach their goals, too. Listen carefully and a slow process of psychological and emo- [In(taIt&lmEnt] tantrum [(tÄntrEm]
repeat what they say — this allows them tional manipulation. It can be very hard , Anspruch , Wutanfall, Ausraster
to reflect on what they’re saying and to prove that this is happening. Have the face sb. , sich jmdm. turnover , Fluktuation
might help them recognize any unrea- courage to confront the bully sooner rath- gegenübersehen
verbal abuse [E(bju:s]
sonable demands. er than later. fit , Wutanfall , Beschimpfung

MY BIGGEST FAILURE
Why company culture

is important
Dandan Zhu stellt sich bei der japanischen
Bekleidungsfirma Uniqlo vor und ist sich sicher: Sie wird
dort Karriere machen. Nur sieht das der Geschäftsführer
nach dem Bewerbungsgespräch ganz anders.
Aufgeschrieben von RICHARD MOTE

ADVANCED US AUDIO PLUS
“The COO wasn’t

I happy with me
’d just graduated from college and was managing my fami- DANDAN ZHU, 34,
ly’s restaurant. While looking for entry-level management is the founder
and owner of DG
programs, I stumbled across Uniqlo — the Japanese fashion
at all”
Recruit. She is
retailer that was then just coming to the U.S. a headhunter who
Having worked in hospitality, I was familiar with the service recruits for other
industry. I knew how to deal with customers and was willing recruitment pro-
fessionals world-
to do the grunt work — scrub floors and clean up after peo- wide.
ple — which is what retail management is. So, what employer
wouldn’t want me? I was convinced my future was Uniqlo and
only Uniqlo. A trip to Japan; a secure future as a leader in their
organization; I could learn everything before setting up my own
business. It was perfect.
I sailed through the initial interviews. As a chatty person, I chatty opinionated stumble across sth.
stood out. They invited me back, and Uniqlo flew the COO out , gesprächig, mitteilungs- , eigensinnig, entschieden [(stVmb&l]
with a translator. In the interview, I was being myself — loud freudig , zufällig auf etw. stoßen
recruit (sb.)
and talkative. My personality is very hard to hide. I was cracking COO (chief operating [ri(kru:t] talkative
jokes, and the translator couldn’t stop laughing. I thought: “I’m officer) , Mitarbeiter(innen) [(tO:kEtIv]
, leitende(r) Geschäfts- anwerben , redselig, geschwätzig
killing it.” I was so sure, I’d already started learning Japanese. führer(in)
recruiting agency top-down
But the COO wasn’t happy with me at all. In retail, they’re crack jokes ifml. , Personalvermittlung , hierarchisch (von oben
looking for order-takers. It’s very much a top-down organiza- , Witze reißen nach unten)
retailer
tion, and women aren’t supposed to be aggressive or opinionat- culture fit [(ri:teI&l&r*]
ed. This experience taught me that culture fit is important. You , kulturelle Eignung , Einzelhändler(in) *This symbol marks
need to find the right career but also the right organization. standard US pronunciation
graduate sail through sth. ifml.
I realized that I don’t belong in an order-taking role. If you [(grÄdZueIt] , etw. mühelos
, seinen Abschluss absolvieren
don’t want to take orders, you need to be in a customer-facing machen
role — then your job is to win against external competition. scrub sth.
grunt work US ifml. , etw. schrubben,
That’s a good fit for someone who has a big personality, who , (anspruchslose) scheuern
doesn’t just want to do a job but wants to win and drive results. Routinetätigkeit
shudder
That personality type tends to do well in sales. hospitality [(SVd&r*]
That’s why a recruiting agency decided I’d make a good re- [)hA:spE(tÄlEti*] , schaudern
, Gastfreundschaft;
cruiter. Recruiting is a sales job — you’re selling jobs to people hier: Gastgewerbe
stand out
Ein Interview hier
and people to jobs. I shudder to think how different my life , herausragen
kostenlos anhören!
Foto: privat
kill it US ifml. www.business-

would be today if “plan A” had worked. Now, I’m the recruiter, , hier etwa: seine Sache spotlight.de/
and that’s a great fit. großartig machen audio-gratis/06
CAREERS 6/2022 Business Spotlight 31

NEW WORK
Hybrid work — what are the

risks? What are the benefits?
32 Business Spotlight 6/2022 CAREERS

The future of
work is hybrid
Auch nach der Pandemie werden manche Angestellte zu Hause arbeiten,
andere im Büro. Doch die neue Freiheit hat nicht nur Vorteile. Was können
Unternehmen tun, damit das hybride Arbeiten funktioniert?
Von JOANNE FOSTER

MEDIUM
B
efore Covid, employees were likely to spend no more sure you schedule in time for non-work chat,” says Inglessis,
than one day a week working from home. Now, it’s who also recommends having in-person events several times
more likely to be one or two days in the office. The a year, if possible.
workplace is now hybrid, but how do we make sure Why is this important? “People need to know that their leader
it’s a level playing field for everyone? sees the person behind the work — and they want to be able to
“If you’re in the office every day, you see snippets of people’s bring their whole authentic selves to work,” she says. “Plus, if we
lives. You see how they receive personal news. Or just how they want people to be engaged, they need to know that they aren’t
make their tea or wash their cup,” says Maritsa Inglessis. She’s working for some ‘faceless’ organization.”
an HR consultant who left her office job in London just before Janine Lechermann is helping to establish just such an inclu-
the pandemic to live and work from Kefalonia, in Greece. “All of sive workplace. She is one of PR Report magazine’s “30 under 30”
this tells us something about our colleagues that you wouldn’t talents and a senior communications specialist at Siemens. In
necessarily see on a Zoom call.” her experience, connection helps companies deal with the trans-
Moments of connection are important for the collaboration, formation we’re seeing in the world. “I find it hard to brainstorm
creativity and inclusion that successful teams need. Companies alone,” she says. “Creativity is one of the top skills we need to
must find ways for employees to connect even when they’re not succeed in our digital world. But how do you transfer the crea-
all in the same place. tivity process to a digital environment?”
According to a 2021 McKinsey survey, nine out of ten organ-
izations plan to combine remote and on-site working in the
post-pandemic world. What started as a huge, unplanned experi- collaboration in-person senior
ment, has produced many positive results. Employees enjoy the , Zusammenarbeit , persönlich; [(si:niE]
hier auch: Präsenz- , leitend
flexibility of hybrid work, better work-life balance and reduced commuting [kE(mju:tIN]
stress from commuting, while the chance to save costs on office , Pendeln level playing field: a ~ snippet
Illustration: Daniel Ramirez Perez/2 Agenten
, gleiche Bedingungen , Schnipsel;

space is attractive for employers. engagement
hier: Ausschnitt
, Einbindung on-site
, vor Ort survey
Bringing your whole self to work environment
[(s§:veI]
, Umgebung, Umfeld remote
The McKinsey survey also showed the importance of connec- , Umfrage
, standortfern, nicht vom
HR consultant
tion. It found that organizations that supported “small moments Büro aus water cooler
, Personalberater(in)
, Wasserspender
of engagement” among employees had the biggest productiv- schedule in time
hybrid [(haIbrId]
ity increases during the pandemic. “It’s important to create , hier: Mischform (aus
[)Sedju:l (In]
, Zeit einplanen
‘water-cooler moments’, like a virtual coffee break, and make Büro und Homeoffice)

TIPS FOR BETTER ONLINE MEETINGS
“Processes provide
• Include infotainment elements such as polls, quizzes
and word clouds.
transparency, and employees
• Add variety to longer meetings with different formats
— for example listening sessions, interviews, panel
know where they stand”
discussions and live chats.
• Liven up presentations with different media such as

videos and infographics.
bias existed before the pandemic, of course, but now that remote
• Hold sessions in (virtual) breakout rooms so smaller working is so common, it could have a much greater effect.
teams can work together and present their results to According to new research by Workplace Intelligence and Ka-
the group.
hoot!, around six out of ten business leaders say that employees
who work in the office are more likely to get promoted and enjoy
other advantages, and be seen as harder workers. Future Forum,
a research group supported by Slack, also sees proximity bias as
Lechermann has some advice, having co-organized one of a growing danger because it could make racial and gender ine-
the first major online events for her company. “For our event qualities worse. In the US, white knowledge workers are spend-
platform, we didn’t neglect the personal side. We ran a chat ing significantly more time in the office than people of colour,
alongside the event and we built a networking platform where women and working mothers.
people could gather, with virtual avatars meeting on an ‘island’.
We held two networking sessions across different time zones
for people to meet and chat. Another tip for meetings is to ask breakout room US ifml. mood , Stimmung promote sb.
, Raum für eine Unter- , jmdn. befördern
fun questions, like: ‘If your mood was a song, what would it be?’ gruppe
neglect sth.
It’s important to have these check-in elements and make people , etw. vernachlässigen, proximity bias
check-in außer Acht lassen [prQk(sImEti )baIEs]
really feel included.” , hier: Einbeziehung , Effekt der räumlichen
nurture sth.
Nähe
knowledge worker [(n§:tSE]
(bias
The risks of a hybrid workplace , Wissensarbeiter(in) , etw. pflegen
, Voreingenommenheit)
Connection among teams doesn’t happen automatically. If it’s liven sth. up panel discussion
research
not nurtured, there’s a risk that some employees may get left [)laIv&n (Vp] , Podiumsdiskussion
[ri(s§:tS]
, etw. beleben, lebendiger
behind. Proximity bias is the idea that we unconsciously give poll [pEUl] , Forschung
gestalten
better treatment to those who are physically closest to us. This , (Meinungs-)Umfrage

THE PSYCHOLOGY BEHIND
A HYBRID WORKPLACE
Claudia Hernández, psychologist and systemic
therapist based in Madrid, discusses hybrid working.
What are the psychological reasons for proximity

bias?
The human brain is often lazier than we think and uses
various cognitive biases to save time when processing
information. This is usually very practical but can
often lead to error. Humans need contact to survive,
and physical proximity strengthens the impression of
participation in a group or organization — this is where
proximity bias comes from. I think we’re starting to get
used to the idea of “being present” in a non-physical
way, but this is still difficult for our brains.
Does a lack of in-person interaction have a negative

effect on connection and well-being?
Physical distancing limits in-person social interactions,
and that may reduce a sense of social connection.
Studies have shown how important social connection
is for well-being. However, in their “World Happiness
Report” (University of California, 2021), Okabe-
Miyamoto and Lyubomirsky showed that physical
distancing isn’t the same as social isolation. They say
social connection and loneliness haven’t changed much
and, in some cases, might have improved. The worry
that physical distancing is preventing connection for
most people might be unfounded. Recent studies
suggest that, through the internet and other means, we
can be close despite physical distance.
What can be done? No one size fits all

Improving virtual and in-person meetings, as well as using the There’s a fine line between having the freedom to work wher–
most up-to-date collaboration technologies, are a good start. But ever and whenever and feeling pressure to be “always on”. Ing-
companies can do more. lessis says some people enjoy this freedom while others need
Consistent processes: Make sure processes around perfor- more structure. And Lechermann points out that we’re still at
mance management, appraisals and recognition are the same the beginning of this transformation, in which no one size fits
for everyone. “If you want your people to feel like they’re in a all. Each person needs to find what works best for them. “Keep in
fair workplace, you have to be transparent,” Inglessis says. “Pro- mind that no one’s perfect and we’re all still learning,” she says.
cesses provide transparency, and employees know where they “My motto is: sprinkle kindness like confetti!”
stand.”
Trust and open communication: In a remote environment,
results are important, not attendance. Lechermann says: “Ap- appraisal fine line proximity bias
, Beurteilung , schmaler Grat [prQk(sImEti )baIEs]
preciation is critical. It says: ‘I don’t see what you’re doing, but I , Effekt der räumlichen
appreciation hybrid [(haIbrId]
trust you.’ Leaders need to have an interest in their people, and [E)pri:Si(eIS&n] , hier: Mischform (aus
Nähe
employees need to trust their leader to be honest with them.”
Illustration: Daniel Ramirez Perez/2 Agenten
, Wertschätzung Büro und Homeoffice) purpose

And Inglessis says: “Managers must be explicit regarding their , hier: Zielgerichtetheit
cognitive bias no one size fits all
expectations. We have to communicate with real purpose.” She [)kQgnEtIv (baIEs] , hier etwa: es gibt keine sprinkle sth.
, kognitive Verzerrung Patentlösung , etw. bestreuen, bespren-
adds that education (learning new skills and raising awareness
(bias gen; hier: verteilen
of biases) is essential. , Voreingenommenheit)
on , hier: online
take a toll [tEUl]
Well-being comes first: “One challenge for me is that work nev- consistent
point sth. out
, seinen Tribut fordern
er stops — the pressure to be available takes a toll,” Lechermann , etw. hervorheben
, folgerichtig, konsequent
unfounded
says. “It’s important to be able to say when you need balance, but critical , wesentlich,
process sth. [prEU(ses]
, unbegründet
, etw. verarbeiten
bringing these things up takes courage.” entscheidend

CAREER COACH
Treat others
as you wish
to be treated
Die eine redet gern und viel, der andere ist nüchtern und strukturiert: Wie bringt man gegensätzliche
Persönlichkeiten in einem Team zusammen – und nutzt die Unterschiede für den Erfolg?
Von FRANK PETERS

MEDIUM AUDIO PLUS
Y “Sometimes, it’s
ou might have heard about this golden
rule before: treat others as you wish to be
treated.
My advice: don’t do it. It can harm
your relationships at work and in your private life. necessary to show
the differences
But there is hope — you only need to adapt it
slightly and the result will be stronger team spirit
and better communication and relationships. Let
me show you, with the help of a real-life example,
how the golden rule fails, and what you can do to
make it better.
between people”
A case study
Leaders come to me for help if they want to improve
Foto: Uwe Klössing/werdewelt/visual branding berlin
the morale and spirit of cooperation within their

teams or when conflicts between co-workers already cite sth. , etw. anführen
exist. Let me cite a real case study: empathetic

, empathisch, einfühlsam
There was Susan, an outgoing and empathetic
marketing manager. She loved to tell her colleagues get straight to the point
, schnell auf den Punkt /
about her weekends and recent projects. At lunch or das Wesentliche kommen
at dinner, Susan was always the one who started the
morale [mE(rA:l]
conversation. , Arbeitsmoral
What Susan was not as good at: getting straight to outgoing
the point in conversations. , kontaktfreudig

FRANK PETERS lives in
Cologne and works as a coach
with teams and leaders, to
make them a successful and
happy team (again)

Respectful communication for her meant: talking account: take sth. into ~
in person rather than via email or video call, starting , etw. berücksichtigen HOW TO SHOW
with small talk to connect, showing enthusiasm. appreciate sth.
UNDERSTANDING
● I understand where you’re
Then there was Susan’s boss, Michael. Michael [E(pri:SieIt]
, etw. verstehen, coming from.
loved numbers. He always knew how his team was
(zu) schätzen (wissen) ● Yes, I see your point.
doing in terms of target achievement. ● I appreciate what you’re saying.
axis (pl. axes)
What he didn’t know was how people in his team [(ÄksIs ((Äksi:z)]
were feeling. And he hated small talk. , Achse
Respectful communication for him meant: don’t eye-opener:
waste my time, get straight to the facts. be an ~ for sb. ifml.
As you can imagine, longer conversations or dis-
, für jmdn. erhellend sein VOCABULARY
cussions between the two almost always resulted in in terms of INTROVERT
, hinsichtlich, in puncto laid-back locker, entspannt
an argument or conflict. She described him as cold
perpendicular lines low-key unauffällig, gelassen
and unappreciative of her work. He refused to have quiet ruhig
[)p§:pEn(dIkjUlE]
longer meetings with her, as he considered them a , sich im rechten Winkel reserved zurückhaltend
waste of time. überschneidende Linien shy schüchtern
string soft-spoken leise, sanft
What to do? , Schnur taciturn schweigsam
Sometimes, it isn’t enough to know there are differ- tape
, Klebeband EXTROVERT
ences between people. Sometimes, it’s necessary to
show them. target achievement assertive selbstbewusst
I worked with their whole team and divided the
[(tA:gIt E)tSi:vmEnt] chatty geschwätzig
, Zielerreichung communicative kommunikativ
workshop room into 2x2 fields with the help of two
unappreciative: effusive überschwänglich
perpendicular lines on the floor with tape or string. be ~ of sth. loquacious redselig
One axis stands for how you regain energy: more [)VnE(pri:SiEtIv]
outgoing kontaktfreudig
, etw. nicht entsprechend
from yourself (INTROVERT) or from contact with talkative gesprächig
wertschätzen
others (EXTROVERT).
The other axis represents your preferred way of

making decisions: more from a RATIONAL or from
an EMOTIONAL perspective.
Then I had the team position themselves in the
room according to where they thought they be-
RATIONAL
longed on these two axes. It turned out that Michael
(introvert-rational) and Susan (extrovert-emotional)
had quite a distance between them. They knew that
already — but now, they actually saw it and felt it.
As a next step, each group told the other three
groups how they prefer to be treated and spoken
INTROVERT EXTROVERT
to and what they don’t like at all. This was quite an
eye-opener for the team, and especially for Michael
and Susan. They realized that their preferred behav-
iour was exactly what the other didn’t like. At the end
of the day, they had a clear plan of action, and every-
body promised to take the different preferences into
account in their daily work.
EMOTIONAL
As a result, the communication and cooperation
improved significantly. Michael and Susan found a
way to work together in a more productive and re-
spectful way.

So, how can you improve the working relation-
ships between co-workers? Preferably, go through
the process with your team. If that’s not possible,
start on your own by following these simple steps:
1 — OBSERVE
Be more aware of how people communicate and act
⋅⋅
in different settings.
What is their body language like when they talk?
⋅⋅
Extensive or reduced?
How do they write emails? Short and factful? Or
longer and asking the recipient how they feel?
2 — ASK
With the help of your observations, you have a better
⋅⋅
picture of people’s preferences.
To complete the picture, do something all leaders
⋅⋅
should do on a regular basis: ask questions!
Ask directly what perfect communication
between you both would look like.
3 — LISTEN
HOW TO ASK
⋅⋅
Now that you’ve asked, here comes the hardest part:
● How would you describe your
Listen carefully to what your co-worker says, as
communication style?
if they were the most important person in the ● Do you think it’s important to
⋅⋅
world at that moment. build a rapport with others?
Think about that. Then you should be ready to: ●D o you mind a little small talk?
Or do you prefer to get straight to
⋅⋅⋅⋅
4 — ACCEPT the point?
You’ll realize just how different people really are. asset
Maybe you’d love to change people, but you can’t. , Vermögenswert;
hier: Vorzug, Plus
Accept people as they are. Accept what they do.
counterpart
, Gegenüber; hier:
5 — UNDERSTAND Gesprächspartner(in)
After accepting the differences, try looking at the This is exactly what Susan and Michael did: Susan
extensive
⋅⋅
issue from your co-worker’s point of view. began avoiding small talk with Michael and got to [Ik(stensIv]
Then you’ll understand their situation better. the point sooner. , umfassend, reichhaltig
That doesn’t mean you have to change your mind. Michael began adding some friendly small talk at fierceness [(fIEsnEs]
It just means that you can understand what the the beginning of his emails — and sometimes even , Heftigkeit
⋅⋅
other person is thinking and why. asked Susan about her weekend. issue [(ISu:]
, Problem
It’s good to say: “Yes, I understand your point of They still differ significantly in their personal
view and why you have it.” preferences, but both have started making an effort negotiation
[nI)gEUSi(eIS&n]
to work together better. , Verhandlung
6 — ACT The positive side effect: they also understood that
rapport [rÄ(pO:]
The last part of step 5 is extremely powerful. We all the differences between them may also be an asset. , harmonisches Verhältnis
⋅⋅
want to be seen or heard or somehow noticed. If Susan is struggling to structure a project presenta-
recipient [ri(sIpiEnt]
Illustrationen: thedafkish/iStock.com
If my counterpart shows me that they tion, Michael could be of great help. And if Michael , Empfänger(in)
understand and see my point, the tension and has a tough negotiation with an emotional customer, setting
⋅⋅
fierceness of the discussion is reduced. Susan can help him prepare. , Rahmen, Situation
It’s less important what exactly you do once In the end, the golden rule just needed a little tension [(tenS&n]
⋅⋅
others know you care about their preferences. tweak and the result was that working relationships , Spannung
Now that you know and understand those were improved significantly: tweak [twi:k] , kleine
preferences, it’s easier for you to adapt. Treat others as THEY wish to be treated. Korrektur, Änderung

ENGLISH FOR...
v
w
x V
y
am
X
al
at
L A N G UAG E S E C TI O N
an
ak
ao bt
ap
aq
ar as
Illustration: Mike Ellis
40 Business Spotlight 6/2022 LANGUAGE

A company canteen
Früher waren sie kein Ort für Feinschmecker – doch heute locken
Firmenkantinen mit abwechslungsreichem, gesundem Essen.
Welche Ausdrücke und Vokabeln sind bei dem Thema wichtig?
Von HILDEGARD RUDOLPH

EASY AUDIO
1. beverages , Getränke Thursday – meat-free day! The water cooler

2. chef [Sef] , Koch/Köchin These days, many company canteens are If you need some water and
3. kitchen aid/help , Küchenhilfe
better than their reputation. They often of- feel like having a chat with a
fer a wide variety of food for a nutritious colleague, the water cooler can
4. food counter help/attendant,
waiter/waitress (nährstoffreich) and balanced (ausgewogen) offer you both. A water cooler
, Servicekraft diet. Customers can choose low-carb (Wasserspender) is a device that
5. main dish , Hauptgericht (kohlenhydratarm) or high-fibre (ballaststoff- gives you drinking water for
6. dish of the day, daily special reich) dishes, as well as vegetarian and ve- free. Sometimes, different
gan food. Despite this, the idea of one meat- types of water are offered: still,
, Tagesgericht
7. starter UK, appetizer free day (Veggietag) a week has not been medium or sparkling (Spru-
, Vorspeise very popular so far. And modern canteens del-, kohlensäurehaltig), as well
8. serving line , Essensausgabe usually have options for people with spe- as well-tempered (wohltem-
9. plate , Teller cial dietary needs (Ernährungsbedürfnisse), periert) or cool and refreshing.
dinner plate because of food allergies or intolerances. Water coolers are found in
, flacher Teller
many places: in a doctor’s
soup plate/bowl
, Suppen-, tiefer Teller Don’t confuse! waiting room, in a customer
10. tray , Tablett The German word Salat may refer to service area of a department
a mixture of raw vegetables such as store or big supermarket, and
11. side dish , Beilage
cucumbers and peppers. In this case, in the corridors of educational
12. dessert [di(z§:t] Salat is salad in English. But in German,
, Nachspeise
institutions. At the workplace,
Salat can also refer to an edible plant
they may be in hallways, kitch-
13. coffee machine/maker with green leaves. In English, this is
, Kaffeemaschine, -automat lettuce ((Kopf-)Salat), which is often an enettes or cafeterias, where
ingredient of a salad. Fish and meat cut employees like to go for a cof-
14. cup , Tasse
mug , Becher into small pieces can also be mixed into a fee break to switch off from
salad, often with mayonnaise. work for a while and have a
15. checkout, till UK, The idiom Da haben wir den Salat! is
(cash) register US translated as Now we’re in a right mess! “water-cooler moment” with
, Kasse a colleague.
16. serviette [)s§:vi(et] UK,
napkin , Serviette
17. cutlery [(kVtlEri] , Besteck
knife , Messer Other useful vocabulary grab a bite (to eat) filling , sättigend
fork , Gabel , eine Kleinigkeit essen
freshly prepared
teaspoon Nouns value for money prepare sth. , frisch zubereitet
, Tee-, Zuckerlöffel , Preis-Leistungs-Verhältnis
large portion , etw. zubereiten
tablespoon/soup spoon hearty , herzhaft
[(pO:S&n] , große/
, Ess-, Suppenlöffel season sth. [(si:z&n]
reichliche Portion Verbs , etw. würzen
overcooked
18. employee , verkocht
lunch allowance enjoy sth. , sich etw.
, Angestellte(r), Mitarbeiter(in)
, Essenszuschuss oversalted , versalzen
19. business visitor
schmecken lassen Adjectives
meal/lunch times gobble sth. up plentiful
, Geschäftsbesucher(in) bland , fade
, Essenszeiten [)gQb&l (Vp], , reichlich (Portion)
20. dirty dishes collection point gulp sth. down crunchy , knackig
meal/lunch voucher rich , gehaltvoll
, Geschirrrückgabe [)gVlp (daUn]
[(vaUtSE] delicious [di(lISEs]
, Essensgutschein , etw. hinunterschlingen , lecker spicy , würzig, pikant
LANGUAGE 6/2022 Business Spotlight 41

SKILL UP!
Word bank
Recruitment Here we present the essential vocabulary
you need to talk about recruitment.
Um Wörter und Redewendungen rund um die
Themen Bewerbung und Personalvermittlung People career path relocation
, berufliche Laufbahn , Versetzung,
geht es auf diesen beiden Seiten. applicant Standortwechsel
covering letter
, Bewerber(in)
(US cover letter) requirement
Von DAGMAR TAYLOR employee , Begleitschreiben , Anforderung
MEDIUM AUDIO PLUS , Angestellte(r),
CV (US résumé) role
Mitarbeiter(in) , Lebenslauf , Aufgabe, Funktion,
(equal opportunities) Position
employee retention
employer , Mitarbeiterbindung selection process
, Arbeitgeber(in) (der/
, Auswahlverfahren
Knowledge check die Chancengleichheit
beachtet)
entry level
, Einstiegsstufe, -niveau training
, Ausbildung; Schulung
graduate [(grÄdjuEt] experience
, (Hochschul-)Absol- , Erfahrung vacancy
A. What are two things you send to an employer vent(in) , offene Stelle
hiring process
when you want to get a job? , Einstellungsverfahren working hours
intern
, Praktikant(in) , Arbeitszeit(en)
interview
(internal) candidate , Bewerbungs-, Vorstel-
, (interne(r)) Kandi- lungsgespräch
B. What is the German word for “employment”? dat(in)/Bewerber(in)
job ad(vertisement)
HR terms
jobseeker , Stellenanzeige networking
, Arbeitsuchende(r) , Vernetzung; Kontakt-
job description
aufbau- und pflege

recruiter [ri(kru:tE] , Stellenbeschreibung
C. “Communication” and “interpersonal” are two
, Personalvermittler(in), onboarding
adjectives that are commonly used together performance
-verantwortliche(r) , Einstellen/Eingliederung
, Leistung
with “skills”. Write down three more. neuer Mitarbeiter(innen)
staff
performance appraisal
, Belegschaft, Personal, outsourcing
, Leistungs-, Mitarbeiter-
Mitarbeiter(innen)
beurteilung
, Outsourcing,
Auslagerung

(permanent) position
poaching
Recruitment , (feste, unbefristete)
, Abwerbung
You’ll find the answers on page 45 Stelle
application (form) screening
, Bewerbung(sformular) promotion
, Screening, Vorauswahl
, Beförderung
apply for a job sourcing
, sich für eine Stelle qualification
, Sourcing, Beschaffung
bewerben , Qualifizierung
be suitable for a job reference

, für eine Stelle geeignet , Empfehlung
sein
Useful phrases for

interviews
A job interview can be a tense situation.
Learning a few common phrases can help
you express yourself clearly. Übungen zu
⋅⋅⋅⋅
diesem Thema hier
I have several years’ experience in... kostenlos anhören!
www.business-
⋅⋅⋅⋅
I perform well under pressure. spotlight.de/
audio-gratis/06
A good example that comes to mind is...
⋅⋅⋅⋅
I would like to take on more responsibility.
I’m looking to take the next step in my career.
I’ve often worked in English-speaking environments.

What highly motivated Duties
, hoch motiviert
employers carry sth. out
loyal , etw. ausführen
look for , loyal
deliver sth.
be proficient in sth. proactive , etw. liefern,
[prE(fIS&nt] , die Initiative ergreifend, (eine Leistung) erbringen
, in etw. versiert/ proaktiv
kompetent sein develop sth.
(proven) track record , etw. entwickeln
collaborative , (nachweisliche)
, teamorientiert, -fähig Erfolgsbilanz drive sth.
, etw. vorantreiben
conscientious reliable
[)kQnSi(enSEs] [ri(laIEb&l] generate sth.
, zuverlässig , etw. generieren,
, gewissenhaft
erstellen, erzeugen
dedicated remain calm under
, engagiert pressure implement sth.
, unter Druck/Stress , etw. umsetzen
disciplined [(dIsEplInd] die Ruhe bewahren
, diszipliniert
lead sb./sth.
driven
resilient
[ri(zIliEnt]
, jmdn. führen; etw. leiten
In context
, ehrgeizig, hoch hinaus
optimize sth.
, belastbar , etw. optimieren
wollend Mila is telling her friend, Ashley, about the job she’s
enthusiastic oversee sth. applying for.
, etw. überwachen
, begeistert,
enthusiastisch responsibilities Ashley: What are you doing?
, Verantwortlichkeiten,
fun-loving Mila: I’m applying for that job. I’ve finished my CV
, lebenslustig
Aufgaben(bereich)
but I still have to write the covering letter.
hands-on support sb./sth.
, jmdn./etw. unterstützen Could you have a look when I’ve finished?
, praktisch veranlagt
Ashley: Of course. Is that the IT support specialist
position?
Mila: That’s the one. It’s in the psychology depart-
ment at the university.
Ashley: Oh, good. It sounds like the kind of environ-
The right prepositions ment you’d thrive in.
Mila: The salary’s OK and it comes with private
medical insurance and a great pension. And
Use the prepositions from the list to complete the
it’s a permanent position.
sentences.
Ashley: Do you know what your responsibilities
for | of | on | to | with would be?
A.
Amy was in charge communications Mila: I would be responsible for “developing and
at the BBC. supporting IT applications, systems and
B.
I’m responsible the smooth running platforms” and “leading the IT team in pro-
of the office. viding a responsive, service-based approach
C.
I can provide you any information to meet the department’s evolving needs.”
you need. Have you got any tips for the covering letter?
D.
Could you report your progress at Ashley: Just highlight relevant experience you’ve got
Illustration: Nuthawut Somsuk/iStock.com; Foto: nortonrsx/iStock.com
today’s meeting? and demonstrate how your skills match the

E.
From now on, you’ll be reporting me. requirements of the job description. Oh, and
don’t forget to say why you’re interested in
You’ll find the answers on page 45 working for the university.
Mila: [laughs] OK.
Ashley: It sounds like you’d be perfect for the job,
Mila. You’ve got this.
approach match sth. You’ve got this.

, Vorgehens-, , etw. entsprechen US ifml.
Herangehensweise , etwa: Du schaffst
thrive in sth. , in
das!
department etw. Erfolg haben;
, Abteilung; hier hier: in etw. erfolg
auch: Fachbereich reich arbeiten können

Common collocations
Here, we look at some key word partnerships with “skills”. The
plural form is commonly used when speaking generally.
adjective + “skills”
coaching skills interpersonal skills negotiating skills

, Fähigkeiten zum , soziale Kompetenz(en), [nI(gEUSieItIN]
Coaching zwischenmenschliche , Verhandlungsgeschick
human resources
Fähigkeiten
communication skills organizational skills
, kommunikative Fähig- IT skills , organisatorische
keiten/Kompetenzen , IT-Fertigkeiten, Fähigkeiten
IT-Kenntnisse
core skills presentation skills
, Kernkompetenzen leadership skills , präsentationstechnische
, Führungsfähigkeiten, Fähigkeiten
hard / technical skills
-kompetenz(en),
, fachliche Kompe- soft skills
-qualitäten
tenz(en), Fachwissen , soziale Kompetenz(en)
mentoring skills
transferable skills
, Fähigkeiten zur
, übertragbare Fertig-
Mentorenarbeit
keiten
A job advertisement:
Business skills coach personal

False friends
⋅⋅⋅⋅
Desired skills and experience
Relevant training qualifications Many words in German and English seem similar
⋅⋅⋅⋅
Highly motivated, flexible and adaptable but have very different meanings.
Excellent communication skills
⋅⋅⋅⋅
Proven coaching and mentoring skills What’s Personal in English?
Outstanding interpersonal and presentation skills
⋅⋅
Personal = human resources, HR, personnel
⋅⋅
Good IT skills The HR department has to pay attention to all the
A flexible approach to a varied workload factors that affect the employees’ experience.
How to apply It’s not “personal”!

Submit your application and cover letter here.
⋅⋅
personal = persönlich, privat
How much should your boss know about your
personal life?
Cartoon
This design has been instrumental adaptable
, anpassungsfähig
in employee retention
One solution to the problem of find- approach , Vorgehens-,
Herangehensweise
ing qualified workers is to keep the
Fotos: pixelfit, adamkaz/iStock.com; Cartoon: Bill Abbott/cartoonstock.com
ones you already have. This is called benefits

, Zusatzleistungen
employee retention. “To retain some-
employee retention
thing” means “to keep possession of
, Mitarbeiterbindung
it”. Usually, to retain qualified em-
environment , Umfeld
ployees, companies must offer a sala-
outstanding
ry package (the money and benefits)
, hervorragend
that is at least as good as others in the
retain sth.
industry, and an attractive working , etw. zurück(be)halten
environment. Good employers have
submit sth.
a high rate of employee retention. The , etw. einreichen
opposite, when workers don’t stay at turnover rate
a company long, is a “high turnover , Fluktuationsrate
rate”. workload
, Arbeitspensum

MARKTPLATZ – MARKETPLACE
Sprachkurse und Sprachferien

Tricky translations
Here, we look at words that are difficult to translate
Learn English in Cornwall
because they have several meanings.
ONLINE COURSES
How do you say NOW AVAILABLE
“employment” in www.learnenglishincornwall.co.uk
German? Julie Tamblin MA - 0044 (0) 1208 871 184
1. Generally, we translate employment as Beschäf-

tigung: Diese neue Maßnahme wird die Beschäftigung
von mehr Frauen fördern. , “This new measure will
foster the employment of more women.” Mi-
nor employment is geringfügige Beschäftigung and
length of employment is Dauer der Beschäftigung.
Vollständige Online Spanisch Fernkurse mit
2.
Employment can also be translated as Arbeits- kontinuierlicher Lehrerbetreuung.
verhältnis: Die meisten der Absolventen sind jetzt in ei- Stufen A1 bis C2, Preis pro Stufe 130 Euro
nem bezahlten Arbeitsverhältnis. , “Most of the grad- Kostenlose und unverbindliche Probelektion und Einstufung
uates are now in paid employment.”
https://cela-ve.com | contact@cela-ve.com | celaspanishschool@gmail.com
CELA Spanish School Online
3.
Finally, we translate self-employment as Selbststän-
digkeit: Der Schritt in die Selbstständigkeit kann groß und Aktiv- und Kultururlaub
beängstigend sein. , “Self-employment can be a big
and frightening step to take.”
Auf Entdeckungsreise in Languedoc!
Individueller maßgeschneiderter 8-tägiger Aufenthalt im Département Hérault.
45 bis 50 Stunden Betreuung von deutschsprachiger Reise- u. Sprachlehrerin.
Progress check Besichtigung von Orten fern vom Massentourismus. Sprachkurse dabei möglich.
E-Mail: lesconstellations599@gmail.com, Tel: 0033 644 932 190.
Replace each German word (in italics) in the sen-
tences below with the correct English word.
A. He worked as a(n) (Prak- Nächste

tikant) during the summer holidays.
Anzeigentermine:
B. I applied for the job as soon as you told me
Ausgabe Anzeigenschluss
there was a(n) (offene
Stelle). 08/2022 22.06.2022
C. They’re looking for someone with a proven 09/2022 20.07.2022

WERDEN SIE JETZT GASTFAMILIE UND
(Erfolgsbilanz) in sales. ENTDECKEN SIE ZU HAUSE DIE WELT! 10/2022 17.08.2022
040 22 70 02 -0
D. You can set an alert for the latest graduate and www.yfu.de | gastfamilie@yfu.de
(Einstiegsjobs).
You’ll find the answers below Kontakt für Anzeigenkunden
+49-89/85681-131
ANSWERS
Knowledge check (p. 42):
A. CV (US résumé) and covering let- C. with (provide sb. with sth. =
Spotlight Verlag GmbH – Ihr Ansprechpartner
ter (US cover letter) or application jmdm. etw. bieten) für Beratung und Verkauf
form D. on (report on sth. = über etw.
B. Beschäftigung(sverhältnis); berichten) sales@spotlight-verlag.de
Arbeitsverhältnis E. to (report to sb. = jmdm. Rapport
C. For example: analytical, entrepre- erstatten)
neurial, leadership
Progress check (p. 45):
The right prepositions (p. 43): A. intern
A. of (be in charge of sth. = für etw. B. vacancy
zuständig sein) C. track record
B. for (be responsible for sth. = für D. entry-level jobs
etw. verantwortlich sein)
LANGUAGE x/2022 Business Spotlight 45

SHORT STORY
The rules of engagement

Was tut die Firma TopFoods, um ihre Angestellten zu motivieren?
Wenn das eine Investigativjournalistin fragt, braucht man gute
Antworten – und fängt am besten in der Kantine an.
Von JAMES SCHOFIELD

MEDIUM AUDIO
The rules of engagement

, Einsatzregeln
bottom line
, Endergebnis
break sth. down

, etw. zerschlagen,
auflösen
chairman
, Vorsitzender
N
collaboration
ick Samuel, head of HR at TopFoods plc, JJ’s sudden enthusiasm was a surprise to Nick.
, Mitarbeit; hier auch:
went into the chairman’s office and found He’d had trouble persuading JJ to let him start run- Teamarbeit
his boss, Jerome Jones (or JJ for short), talk- ning surveys to measure it. engaged
ing on the phone. “Two years ago, you said it was fluffy stuff that , engagiert, mitwirkend
“Well, Rachel, I’ve always…,” JJ looked down made no difference to the bottom line,” Nick said. fluffy stuff [)flVfi (stVf]
at a report that Nick had recently sent him, “You said if we listened to staff, we’d be told things ifml. , hier etwa:
sinnloses Zeugs
“…believed in maximizing employee collabora- we didn’t want to hear.”
(fluffy , flauschig, locker)
tion. At TopFoods, I see it as my job…,” he looked “That was before the Economic Times announced an
go pale , blass werden
down again, “…to promote healthy work habits. award for managers who promote employee engage-
We need engaged and productive ment. And when your report said there HR (human resources)
, Personalwesen,
teams to break down organizational
silos and…” “A journalist had been a 30 per cent increase in profit-
ability and a 60 per cent reduction in sick
-abteilung
from the
money laundering
The conversation continued like this days, I called a friend at the magazine. He [(lO:ndErIN]
for about five minutes and ended with put me through to someone called Ra- , Geldwäsche
Economic
Fotos: valentinarr, DNY59/istock.com
the caller arranging to visit the TopFoods chel Rasner, and now she’s coming to… plc (public limited
office. what’s the matter?” company) UK
“There we are,” said JJ, looking very Times wants Nick had gone pale.
, etwa: AG
silo [(saIlEU]
pleased with himself. “That was a jour-
nalist from the Economic Times who wants to interview “Rachel Rasner?” he said. “She’s the in-
vestigative journalist who wrote about
, hier: isolierte Einheit/
Abteilung
to interview me about employee engage-
ment at TopFoods.” me” the money laundering by Hive Invest-
ments and forced them out of business.”
survey [(s§:veI]
, Umfrage, Befragung

JJ looked uncomfortable. “Well… we’ve got noth- It wasn’t an easy day for Nick. JJ called in sick, so that, brand
ing to hide, have we?” at least, was one problem he didn’t have to deal with. , Marke
Nick sighed. JJ was very innocent about the me- But Rachel looked sceptical when Nick gave her JJ’s canteen
dia. “Rachel doesn’t write positive stories. She looks apology as they sat in his office with coffee. [kÄn(ti:n]
, Kantine
for something sinister behind the facts. She’ll want “Sounds like a very disengaged boss you have
command and control
to know why the metrics are so good. Look her up there,” she said. “Surveys show that a quarter of the
, (autoritäre) Führung
online, she’s terrifying.” UK workforce doesn’t care about their work, so I ex-
disengaged
JJ did — and then also went pale. pect that includes some managers.” She wrote some- , abgekoppelt; hier:
“Listen to what she says about the chairman of thing down in a notebook. “Now, what’s the real story distanziert, unbeteiligt
Hive Investments: ‘I’ll never forget the first time behind these results, Nick? They seem…” embarrassed
I met Jarvis Spellman, but I wish I could.’ Oh, God. “Rachel, come and meet the canteen committee at , verlegen
She’s mean, Nick! What are we going to do?” TopFoods,” he interrupted. “Then you’ll see why we incentivize sb.
*** got such good results.” [In(sentIvaIz]
, Anreize für jmdn.
Nick heard the same question from his wife, Clare, She looked surprised but followed him, reeling off schaffen
when he got home. facts about workplace canteens.
innocent:
“Well, why did the numbers improve?” “Currywurst is the most popular be ~ about sth.
she asked. “There must be a reason.” dish in German canteens. Volkswagen , in Bezug auf etw. naiv
sein
Nick looked embarrassed. “Two ac- even make their very own brand of cur-
tually: after the first survey, every team
with bad results had to do a workshop on
“Oh, God. rywurst. But there must be some other
reason for high German productivity,
issue [(ISu:]
, Thema, Problem
What are
mean
how to improve things. It drove them all because if you read how currywurst is
, gemein, fies
nuts. Most people just want to do their
jobs and get paid. So, in the second sur- we going made, it’s enough to give you a heart at-
tack. Now, in Italy…”
metric
, Messgröße;
vey, everyone gave positive responses to
avoid another workshop.” to do?” Nick introduced Rachel to the com-
mittee, told them to call his office when
hier: Kennzahl
nuts:
“Oh, I see,” said Clare. “What’s the sec- they were finished and suggested Ra- drive sb. ~ ifml.
, jmdn. in den Wahnsinn
ond reason?” chel might like to stay for lunch. As he
treiben
“The canteen. There had been a lot of complaints left, he sent a little prayer for help out into the uni-
reel sth. off
that the food was unhealthy. So, we set up a working verse. , etw. abspulen;
group with employees and the catering service. The *** hier: herunterleiern
food’s much better now.” A week later, Nick came home with a copy of the sinister [(sInIstE]
“Isn’t that an example of employees changing Economic Times and a box of chocolates for Clare. , düster; hier: schlecht,
ominös
things for the better?” Clare asked. “Thank you,” he said. “You were right about Ra-
Nick looked doubtful. “But it should be more im- chel. Her article came out today.” terrifying
[(terEfaIIN]
portant stuff, like career development.” “What does she say?” , furchterregend
“Work with me here, Nick. What are her inter- “Oh, it’s full of stuff about how TopFoods has man-
workforce
ests?” aged to incentivize staff by giving them autonomy , Erwerbsbevölkerung
“Definitely not catering. She’s a fitness fanatic.” over what they eat in the canteen. Take a look.”
Clare looked interested. “Ah, now let’s think about “‘No more command and control in the kitchen.
this…” TopFoods shows that to engage employees and pro-
*** mote innovation, you need to start in the company
canteen,’” Clare read. “Is JJ pleased?”
“Very,” said Nick happily. “He thinks he’s going to
WORDS ABOUT WORKING
win this prize now. How did you know the canteen
· autonomy = Selbstständigkeit, Eigenverantwortung committee would impress her?”
· bAbteilungen
reak down silos = isoliert arbeitende Einheiten/
auflösen
“I find most intelligent women are interested in
· collaboration = Mitarbeit; hier auch: Teamarbeit health issues and food.”
· disengaged = distanziert, unbeteiligt, gleichgültig “Well, thank you. Now, are you going to open those
· ebefugnisse
mpower sb. = jmdn. stärken, jmdm. Handlungs-
verleihen
chocolates?” Diesen Text hier
“Actually, Nick, I think it’s time we started taking kostenlos anhören!
· foster sb./sth. = jmdn./etw. fördern
better care of ourselves. We’re eating far too much www.business-
· incentivize sb. = Anreize für jmdn. schaffen sugar for a start…”
spotlight.de/
audio-gratis/06

TEST
Test your
language skills!
Testen Sie nun Ihre sprachlichen Kompetenzen.
Die Übungen auf diesen zwei Seiten basieren auf
Artikeln dieser Ausgabe.
Von DAGMAR TAYLOR

EASY MEDIUM ADVANCED
1. What does it mean? M 2. The hybrid workplace A
James Schofield’s short story, “The rules of engagement” In “The future of work is hybrid” (pp. 32–35), you can
(pp. 46–47), contains many useful words. Decide wheth- read about organizations’ plans to combine remote and
er the following statements are correct or incorrect. on-site working. Match the nouns (A–E) from the article
to their definitions (1–5).
Correct Incorrect
A. Someone who is engaged shows A. appraisal 1. the conditions that you live
no interest in or enthusiasm for in and the way that they influ-
what they are doing. B. appreciation ence how effectively you can
work
B. If someone is embarrassed, they
C. collaboration 2. the act of working with a
feel uncomfortable or ashamed,
person or group to create or
especially in a social situation.
D. environment produce something
C. Someone who is mean is unkind 3. a meeting in which an em-
or unpleasant. E. knowledge ployee discusses with their
worker manager how well they have
D. Something that is sinister causes
been doing their job
trouble, such as damaging
4. a person whose job involves
someone’s reputation.
handling or using informa-
E. Something that is terrifying makes tion
you feel extremely frightened. 5. the act of recognizing or un-
Foto: eyetoeyePIX/iStock.com
derstanding that something

F. If someone goes pale, they become or someone is valuable and/or
red in the face because they are important
embarrassed or ashamed.
A– ; B– ; C– ; D– ; E–

3. A guest for lunch 5. A passion for planes A
In the English for... section (pp. 40–41), we present useful In “High-flyers” (pp. 24–27), you can read about two
expressions on the topic of company canteens. Com- people’s experience working in the air-travel industry.
plete this dialogue with the English translation of the Choose the correct option to complete each statement.
German words in brackets.
A. The industry is a natural fit for
Scott: What a great canteen! We don’t have anything people curious about different countries, cultures and
like this where I work. languages.
Anja: Yes, we’re quite lucky. You can grab a(n) 1. aviary 2. aviation
(A) (Tablett) from the stack over B. Eugenio Facci worked as a university researcher on
there. (B) (Besteck) is at the end accidents, and later trained as a
of the counter. commercial airline pilot.
Scott: Are you having a(n) (C) 1. air con 2. aircraft
(Vorspeise), Anja?
C. “You don’t see borders from the sky,” Facci says. “You
Anja: No, I have a sweet tooth, so I usually have
land at an airport in America and before you get
(D) (Nachspeise). But you have
through and immigration, you have
whatever you fancy, Scott. Lunch is on us.
limited liberty and you’re very constrained.”
Oh, I should probably explain what the
1. costumes 2. customs
(E) (Tagesgericht) is. Today, it’s
Geröstete Maultaschen mit Ei und Blattsalat. That’s D. Facci says that in the US, a great deal of trust is placed
sort of pasta squares filled with meat — a bit like in student pilots. “They would clear you to land on
ravioli — and it comes with a fried egg on top, and a while maybe a big aircraft, a 747,
salad on the side. It’s not everybody’s cup of tea, was operating...”
but I think it’s (F) (lecker). 1. runway 2. walkway
Scott: Hmm, interesting. I see there’s fish and chips. E. For the past 11 years, Verena Breinig has worked for
I think I’ll have that for my (G) Lufthansa, first as ground crew and then as a
(Hauptgericht). flight .
Anja: Good choice! 1. attendant 2. attention
ANSWERS
4. The blockchain revolution A Test your language skills!
In “A bluffer’s guide to blockchain” (pp. 16–19), you can 1. What does it mean? 3. A guest for lunch
A. Incorrect. Someone who is A. tray
read about how blockchain works and what it can do.
“engaged” is involved with B. Cutlery
Complete the sentences below using the words from the something in an active and C. starter/appetizer
list. interested way. (engaged = D. dessert
engagiert, mitwirkend) E. dish/special of the day
intermediary | ledger | shipments | supply chains | traceability B. Correct (embarrassed = F. delicious
verlegen) G. main dish
C. Correct (mean = gemein, fies)
A. Blockchain is a communal . It’s kept D. Incorrect. Something that 4. The blockchain revolution
up to date by all users — each transaction is recorded appears to be “sinister” seems A. ledger = Haupt-, Kassenbuch
and verified by all the computers in the network. evil or dangerous, making B. intermediary = Vermittler(in),
you think something bad will zwischengeschaltete Instanz
B. Because blockchain is maintained by the whole net- happen. (sinister = düster; auch: C. supply chains = Lieferketten
work, there’s no need for a(n) , such schlecht, ominös) D. shipments = Lieferungen
as a bank. E. Correct (terrifying = E. traceability =
C. Retailers and food producers are looking into how to furchterregend) Nachvollziehbarkeit
F. Incorrect. If someone “goes/
track their with blockchain. turns pale”, the skin on their 5. A passion for planes
D. The US retailer Walmart has tested blockchain and face has less colour than usual. A–2 (aviation = Luftfahrt);
was able to track of mangoes in (go/turn pale = blass werden) B–2 (aircraft = (Flugzeug(e));
seconds. C–2 (customs = Zoll);
2. The hybrid workplace D–1 (runway = Start- und
E. Blockchain could revolutionize any area in which A–3 (Beurteilung) Landebahn);
people want and trust — such as the B–5 (Wertschätzung) E–1(flight attendant =
food and beverage industry. C–2 (Zusammenarbeit) Flugbegleiter(in))
D–1 (Umgebung, Umfeld)
E–4 (Wissensarbeiter(in))

ONE QUESTION
Who am I?
Von MELITA CAMERON-WOOD
MEDIUM AUDIO
From computer programmer to

legendary make-up artist:
Who is our mystery person?
⋅⋅ I was born in Bristol, UK, in 1959.

⋅⋅ I am known for the phrase “ding-dong”, as I
often say this when I see something I like.
⋅⋅ I inspired Lady Gaga’s famous meat dress.
⋅⋅ My net worth is around $5 million.
⋅⋅ When I was younger, I was told that I
should focus on getting a job instead
⋅⋅ In London, I worked on catwalk
shows by Alexander McQueen and
⋅⋅ ⋅⋅
of going to university. celebrity shoots with Kate Moss.
I worked I left school at age 15 and started

an apprenticeship at a hairdressing
I also worked for magazines like
Vogue, Dazed & Confused, i-D and
on catwalk
⋅⋅
salon. I became frustrated at the Visionaire.
hairdressing salon, so I left after a I co-wrote a book about the
shows by
⋅⋅ ⋅⋅
year. highlights of my career.
I decided to try computer I was featured alongside Dominic
Alexander programming instead. When that
didn’t work out, I became a secretary,
Skinner, global senior artist at MAC
Cosmetics, as a judge for the UK
McQueen
⋅⋅
but I found the work equally dull. television series Glow Up: Britain’s Next
My husband-to-be encouraged me to Make-Up Star, which is available on
⋅⋅
go back to hairdressing. He had some Netflix.
contacts who ran their own salon I am now the global make-up director
and were involved in hairdressing for L’Oréal Paris and a contributing
shows. I began working for them beauty editor for British Vogue.
on shows and seminars throughout
⋅⋅
the UK.
After getting married, my husband apprenticeship featured: be ~
[E(prentIsSIp] [(fi:tSEd]
and I moved to Australia, where I , Lehre , eine Rolle haben
⋅⋅
trained as a hair colourist.
catwalk husband-to-be
Fourteen months after arriving in , Laufsteg , zukünftiger Ehemann
⋅⋅
Australia, I had opened my first salon. celebrity net worth
Some friends who worked as [sE(lebrEti] , (Rein-)Vermögen
photographers asked me to do the , Promi(nente(r))
ho am I?
W run sth.
For the answer, go to make-up for their shoots. This led to contributing editor , hier: etw. betreiben
more work after a magazine decided [(edItE]
www.business-spotlight.de/ senior [(si:niE]
, freie(r) Redakteur(in)
⋅⋅⋅⋅
who0622 to use one of the shots. , leitend
divorce sb. [dI(vO:s]
I got an agent to represent me. , sich von jmdm. scheiden
shoot
Our mystery person in issue , Aufnahme
I divorced my husband and moved to lassen
5/2022 was WordPress co-
founder, Matthew Mullenweg. London in 1994 to work as a make-up dull [dVl]
work out
Foto: ddp
, hier: gelingen, klappen

artist. , langweilig
50 Business Spotlight 6/2022 AND FINALLY

ISSUE 7/2022
Cybersecurity
Cyberattacks have been
going on for years. What are
the biggest risks today? Which
countries have developed the
best cyber-capabilities? And
what can firms and individuals
do to protect themselves?
Design thinking
What is design thinking and
why is it so popular? The direc-
tor of New York’s Hasso Plattner
Institute explains the practical
and user-centred method of
problem-solving.
California dreaming
Kerstin Ewelt went from work-
ächste ing at the FAZ to leading inter-
Die n n
be vo national development at Quora
Ausga ht
e s s Spotlig in Silicon Valley. She talks about
Busin m working and living in California
eint a
ersch 2 and intercultural differences.
ni 202
29. Ju How to protect yourself and your
business against cyberattacks
impressum leserservice
Geschäftsführerin Leitung Produktion und Litho
Malgorzata Schweizer Redaktionsmanagement Mohn Media Mohndruck GmbH Fragen Konditionen
zum Abonnement und zu Abonnement pro Ausgabe
Thorsten Mansch 33311 Gütersloh
Chefredakteurin Einzelbestellungen (12 Ausgaben p.a.)
Judith Gilbert (V.i.S.d.P.) Vertriebsleitung Druck
Unser Serviceportal erreichen Deutschland: € 7,90 inkl. MwSt.
Nils von der Kall / Zeitverlag Vogel Druck & Medienservice GmbH, Sie 24 Stunden täglich unter:
Geschäftsführende Redakteurin und Versandkosten
97204 Höchberg https://kundenportal. Österreich: € 8,90 inkl. MwSt.
(Chefin vom Dienst) Leitung Marketing
spotlight-verlag.de und Versandkosten
Maja Sirola Frederik Leder Vertrieb Einzelverkauf
Schweiz: sfr 10,90 inkl.
DMV Der Medienvertrieb GmbH & Co. KG Privatkunden und
Redaktion Anzeigen Versandkosten
www.dermedienvertrieb.de Buchhändler Übriges Ausland: € 7,90 zzgl.
Tenley van den Berg (frei), Claudia Allzeit Tel. +49 (0)89/12 14 07 10 Versandkosten
Melita Cameron-Wood (frei), c.allzeit@spotlight-verlag.de Vertrieb Abonnement Fax +49 (0)89/12 14 07 11
Richard Mote, DPV Deutscher Pressevertrieb GmbH abo@spotlight-verlag.de Studierende bekommen gegen
Hildegard Rudolph (frei), Sales Manager Sprachenmarkt www.dpv.de Nachweis eine Ermäßigung.
Michele Tilgner (frei) Eva-Maria Markus Lehrer, Trainer und Firmen
Tel. +49 (0)89/8 56 81-131 Verlag und Redaktion Tel. +49 (0)89/95 46 77 07 Die Lieferung kann nach Ende
Bildredaktion e.markus@spotlight-verlag.de Spotlight Verlag GmbH Fax +49 (0)89/95 46 77 08 des ersten Bezugsjahres
Sarah Gough, Kistlerhofstr. 172 lehrer@spotlight-verlag.de jederzeit beendet werden
Judith Rothenbusch Anzeigenverkauf 81379 München – mit Geld-zurück-Garantie für
iq media marketing gmbh www.business-spotlight.de Einzelverkauf und Shop bezahlte, aber noch
Gestaltung Toulouser Allee 27 Tel. +49 (0)89/95 46 99 55 nicht gelieferte Ausgaben.
Georg Lechner, Alex Barlow, 40211 Düsseldorf ISSN 1617-1888 sprachenshop@spotlight-
Schmid/Widmaier, Nerina Wilter Tel. +49 (0)02 11/ 8 87–13 02 verlag.de Einzelverkaufspreis
info@iqm.de © 2022 Spotlight Verlag, Deutschland: € 7,90
Mitarbeiter dieser Ausgabe auch für alle genannten Autoren, Unsere Servicezeiten
Mediainformationen: www.iqm.de Montag bis Freitag: Im Spotlight Verlag
Illustration: dane_mark/iStock.com
Sabine Hübner-Pesce, Fotografen und Mitarbeiter.

8 bis 20 Uhr, erscheinen
Ina Sinning (Übersetzungen, frei) Anzeigenpreisliste
Der Spotlight Verlag ist ein Samstag: 9 bis 14 Uhr Spotlight, Business Spotlight,
Es gilt die jeweils gültige Preisliste.
Autoren Tochterunternehmen der Écoute, Ecos, Adesso,
Infos hierzu unter: Postanschrift Deutsch perfekt
Julian Earwaker, Talitha Linehan, www.spotlight-verlag.de/mediadaten Zeitverlag Gerd Bucerius GmbH & Co KG Spotlight Verlag GmbH
Frank Peters, Karen Richardson, Kundenservice, Fragen zu Themen im Heft
James Schofield, Andrew Stone, 20080 Hamburg Schreiben Sie unserer
Dagmar Taylor, Ken Taylor, Deutschland Redaktion für alle Fragen,
Paul Wheatley Vorschläge und Kritik eine Mail:
business@spotlight-verlag.de
PREVIEW 6/2022 Business Spotlight 51

Eine Sprache. Über 56 Länder.
Jetzt
gratis
testen!
Spotlight hilft Ihnen, die Welt zu verstehen.

Verbessern Sie ganz einfach Ihre Englischkenntnisse und lernen Sie mit jeder Ausgabe mehr
über die Länder, die Menschen und die Kulturen der englischsprachigen Welt.
Jetzt einfach bestellen unter:
WWW.SPOTLIGHT- ONLINE .DE/GRATIS

Business Spotlight 2022 06

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Spotlight 2022 06

Uploaded by

Copyright:

Available Formats

6 BUSINESS

Business Spotlight hilft Ihnen, die Arbeitswelt zu verstehen.

Jetzt einfach bestellen unter:

COMMUNICATION Business Skills

4 Business Spotlight 6/2022 CONTENTS

JUDITH GILBERT, EDITOR-IN-CHIEF

EDITORIAL 6/2022 Business Spotlight 3

Business Spotlight Plus

Business Spotlight Audio

Around the World

Online and social media

You can find more business English content at:

Follow the ZEIT SPRACHEN page on LinkedIn:

New Work Approximately Approximately Approximately

CONTENTS 6/2022 Business Spotlight 5

UNITED ARAB EMIRATES Looking somewhat•

exhibition [)eksI(bIS&n] sheikh [SeIk]

facade [fE(sA:d] stainless steel

lobster’s claw storey [(stO:ri]

quotation support column

6 Business Spotlight x/2022 TRENDS

TRENDS x/2022 Business Spotlight 7

The Pritzker Prize is known as the Nobel Prize for

commuter petrol UK FRAN LEBOWITZ

8 Business Spotlight 6/2022 TRENDS

Ambulance crews are trained to waste no

automated external feeding frenzy

TRENDS 6/2022 Business Spotlight 9

with emoji. The Spam on authenticity

$8.3 BILLION $4.88 BILLION

10 Business Spotlight 6/2022 TRENDS

12 Business Spotlight 6/2022 TRENDS

Anyone who’s tried to kill a weed knows that plants can

TRENDS 6/2022 Business Spotlight 11

Von TALITHA LINEHAN

When and why did you decide to be a financial influencer?

TRENDS 6/2022 Business Spotlight 13

Dunlap has helped over three million women “make more,

14 Business Spotlight 6/2022 TRENDS

TRENDS 6/2022 Business Spotlight 15

Von ANDREW STONE

Illustration: Mick Marston

16 Business Spotlight 6/2022 TRENDS

Transparency and trust

TRENDS 6/2022 Business Spotlight 17

Less time, more profit

from microfinance and crowdfunding thanks to blockchain’s abil- produce [(prQdju:s]

18 Business Spotlight 6/2022 TRENDS

TRENDS 6/2022 Business Spotlight 19

20 Business Spotlight 6/2022 COMMUNICATION

Dank umfassender Reformen in den vergangenen Jahren

Von MELITA CAMERON-WOOD

Empire, freeing around 250,000 slaves in Jamaica, many of

abolish sth. cocoa plantation

COMMUNICATION 6/2022 Business Spotlight 21

Economy Von ASHLEIGH-ANN MOWATT

22 Business Spotlight 6/2022 COMMUNICATION

COMMUNICATION 6/2022 Business Spotlight 23

24 Business Spotlight x/2022 COMMUNICATION

Von PAUL WHEATLEY

Do pilots need to be able to communicate clearly?

COMMUNICATION 6/2022 Business Spotlight 25

26 Business Spotlight 6/2022 COMMUNICATION

• Liven up presentations with different media such as

1. Generally, we translate employment as Beschäf-

A. He worked as a(n) (Prak- Nächste

C. They’re looking for someone with a proven 09/2022 20.07.2022