Professional Documents
Culture Documents
Introduction
1. New focus of health promotion retains many of the features of prior eras including:
a) Regulation of some aspects of health via legislation
b) Sanitation
c) Immunization
d) Focus on risk modification
e) Recognition of the effects of social conditions on health
f) The importance of this role for PHNs (current view)
PowerPoint Slides
• Table 11-1
1
Copyright © 2015 Pearson Education, Inc.
Population and Community Health Nursing
5. The vertical strategies focused on behavior modification and prevention of the five
conditions. The horizontal strategies addressed the policies and environmental
conditions that influence health (e.g., insurance coverage for smoking cessation and
incentives for schools to include physical activity in the curriculum)
PowerPoint Slides
• Highlights: The Need for Health Promotion
PowerPoint Slides
• Figure 11-2
3. The intention to act is based on one’s perceptions of others’ attitudes toward the
behavior and the value placed on others’ judgments
4. Theory of Planned Behavior:
a) Action is also influenced by perceptions of one’s ability to control behavior
b) Behavioral beliefs, normative beliefs, and control beliefs all combine to result in
behavioral intention—the precursor to actual behavior
PowerPoint Slides
• Figure 11-3
PowerPoint Slides
• Figure 11-4
PowerPoint Slides
• Figure 11-5
c) Health Literacy:
1) Assessed at several levels:
i. Proficient: 12% of the U.S. population
ii. Intermediate: 52% of the U.S. population
iii. Basic: 22% of the U.S. population
iv. Below basic: 14% of the U.S. population
• 77 million people in the United States display basic or below basic levels of
literacy
• 90% of U.S. adults have difficulty understanding routine health information
2) The population health nurse would:
i. Assess the literacy levels of individual clients and population groups
• Design health promotion initiatives appropriate to the level of literacy
exhibited
d) Health Professionals’ Attitudes to Health Promotion
i. Influence health promotion behaviors among individual clients and the general
public
ii. Lack of time and reliance on written materials can lead to poor care and
ineffective health promotion
III. Strategies for Health Promotion
1. Health Education
a) Domains of health learning
1) The cognitive
2) Affective
3) Psychomotor
4) Social interaction skills
b) Principles of learning
1) Assessment of learning needs
2) Based on a need to know basis
3) Include an evaluation of readiness to learn
4) Readiness may be a function of developmental level as well as attention, motivation,
and interest
5) Both teachers and learners are accountable for achievement of the desired learning
outcomes
6) Learning should occur in a “safe” environment in which the learner is free to make
mistakes and to learn from them
7) Effective learning involves action or doing combined with reflection on what has been
learned
8) Incremental, as well as social, nature
9) Current learning must be integrated into past learning experiences
10) Learning is reinforced by repetition
11) Retention of learning is also influenced by the recent and frequency of use of learned
information and by experiences of success or failure in the learning encounter
12) Balanced feedback including mild encouragement and occasional mild criticism may
be more effective
13) We learn best with others or from observing the behavior of others
14) Learning is affected, either positively or negatively, by emotional experiences and
relationships in the learning environment
15) Relationships within the learning context must be founded on trust
16) Health education should be developed and delivered by a culturally diverse team
including trusted members of the cultural groups involved
5
Copyright © 2015 Pearson Education, Inc.
Population and Community Health Nursing
17) Including community members in planning health education programs will enhance
the development of trust
18) Need to recognize the culturally specific history of the group and how it influences
health behaviors and readiness for health education.
c) Assessing health education needs
1) Biological factors
2) Psychological factors
3) Environmental influences
4) Sociocultural influence
5) Behavioral factors
6) Health system influences
d) Planning and implementing health education programs
1) Prioritizing learning needs
2) Developing goals and objectives
3) Selecting content and teaching strategies
4) Using media in health education and health promotion
i. Website and other media designers should consider the following in developing
effective health education media:
• Bullet important points in small segments
• Alphabetical index of subjects should be included
• Important messages should be positioned above the mid-point; navigation
functions should be positioned in the center or on the left
• Keep content and presentation simple
• Use step-by-step navigational prompts with active “next” and “back” buttons
• Learn as much as possible about potential users and their goals for use
(cultural and motivational characteristics are particularly important)
• Write “actionable” content that highlights desired behavioral changes and
provides specific actions for accomplishing the change
• Display content clearly on the page in a well-organized format that is easy to
navigate
• Use interactive content to maintain interest and attention
• Regularly evaluate and revise site as needed
ii. Population health nurses can use this information to create effective health-related
websites to disseminate health promotion information and influence population
and individual health-related behaviors
2. Social Marketing, Branding, and Tailoring
a) The Turning Point Social Marketing National Excellence Collaborative identified six
phases in the social marketing process:
1) Describing the problem to be resolved
2) Conducting market research to determine the characteristics of the target audience
3) Creating a marketing strategy or plan of action for the social marketing program
4) The actual intervention is planned
b) A marketing mix is based on the four Ps of social marketing:
1) Product: the need, service, or desired behavior that the target audience is being asked
to adopt
2) Price: reflects the cost of or barriers to adopting the desired behavior or giving up an
unhealthy behavior
3) Place: the location where the product or service can be obtained
4) Promotion: the communication strategies and messages used to motivate members of
the target audience to act
6
Copyright © 2015 Pearson Education, Inc.
Population and Community Health Nursing
3. Legislation
a) Mandates individual behavior or creates conditions that promote health
b) Population health nurses can actively support legislation that promotes health:
1) Alert lawmakers to the need for legislation in a particular area
2) Campaign for and educate the public about these efforts
3) Be aware of legislative attempts to undermine health
4. Use of Community Health Workers
a) Population health nurses may have a variety of responsibilities with respect to community
health workers (CHWs):
b) Identify community members who may be effective CHWs
c) Develop and implement curricula to train CHWs for their roles in any given project
1) Supervise and monitor their performance
d) Participate in evaluating the effectiveness of CHW initiatives
e) Advocate for the use of CHWs to participate in health promotion activities in local
communities
5. Evaluating Health Promotion Programs
PowerPoint Slides
• Table 11-2
• Table 11-3
• Table 11-5
• Table 11-6
• Table 11-7
• Highlights: Community Health Worker Roles
• Focused Assessment: Strategic Questions for Social Marketing Design
7
Copyright © 2015 Pearson Education, Inc.
Another random document with
no related content on Scribd:
The Project Gutenberg eBook of Percy Wynn
This ebook is for the use of anyone anywhere in the United
States and most other parts of the world at no cost and with
almost no restrictions whatsoever. You may copy it, give it away
or re-use it under the terms of the Project Gutenberg License
included with this ebook or online at www.gutenberg.org. If you
are not located in the United States, you will have to check the
laws of the country where you are located before using this
eBook.
Language: German
von
Franz Betten S. J.
M i t e i n e m Ti t e l b i l d .
Mainz,
Ve r l a g v o n F r a n z K i r c h h e i m .
1897.
Druck von Fl. Kupferberg in Mainz.
Vorwort zur deutschen Bearbeitung.
F r a n z B e t t e n , S. J.
Inhaltsverzeichnis.
Seite
1. Kapitel. Der schüchterne Neuling 1
2. „ Percy muß bei Tom Playfair ein Examen
machen. Neue Bekannte 14
3. „ Die gelbseidene Krawatte und Ähnliches 22
4. „ Spielplatz und Schule 27
5. „ Das Gespenst 39
6. „ Nachwehen 43
7. „ Ein freier Tag. 1. Die Fußtour 51
8. „ Ein freier Tag. 2. Fischen und Klettern 57
9. „ Ein freier Tag. 3. Schwimmen und Rudern 67
10. „ Eine Gesellschaft anderer Art 73
11. „ Eine Verschwörung gegen Playfair und Quip 81
12. „ Percy entdeckt das Komplott und beschließt zu
helfen 87
13. „ Ist das ein Feigling? 95
14. „ Wie die geretteten Freunde ihrem Retter helfen 101
15. „ Wie ein Vierter allen zu Hilfe kam. — In der
Infirmerie 109
16. „ Percys Pult 119
17. „ Wie P. Middleton den Flüchtling findet 126
18. „ Die Erlebnisse des Ausreißers 130
19. „ Ruhe nach dem Sturme 145
20. „ Noch im Krankenzimmer 153
21. „ Fußball 158
22. „ Der schiefe Philipp 167
23. „ Auf der Gasse 177
24. „ Wie zwei Tapfere mit Percy Fersengeld geben
müssen 187
25. „ Zwei Briefe 195
26. „ In der Aula 201
27. „ Der unerwartete Besuch 205
28. „ Der neue Zögling 211
29. „ Der kleine Wißbegierige 218
30. „ Fröhliche Weihnachten 227
31. „ Ein junger Schlittschuhmeister 236
32. „ Der seltsame Wanderer 241
33. „ Ein Tod unter freiem Himmel 245
34. „ Tom begegnet zwei Gesellen, die er lieber nicht
sähe 253
35. „ Schluß 259