Ruf Lanz, VBZ and Helly Hansen are on fire for Sechseläuten

The Sechseläuten is the centuries-old tradition at the beginning of spring in Zurich and one of the most popular folk festivals in German-speaking Switzerland. The highlight: After the procession of the guilds, the Böögg is burned on Monday punctually at 6 pm.

The Zurich agency has used the momentum of the Volksfest for two of its clients in different ways. Firstly, as part of the VBZ campaign, which regularly picks up on the traditional Zurich event with a wink. The current motif visualizes that once a year, even the environmentally friendly VBZ are happy to see men on horsepower doing their rounds and fogging up Zurich. The motif appears in full-page print on Sechseläuten Monday in 20 minutes and will be distributed on the social channels of VBZ.

In another way, Ruf Lanz uses the Sechseläuten for the Helly Hansen Workwear Center. There you can find workwear that offers protection even under the most adverse conditions. To demonstrate this, Ruf Lanz put brand new fireproof workwear on the Böögg. That way, the firecracker wouldn't explode at all, and there would be sales-promoting Helly Hansen huddle weather all summer long. The fireproof Böögg can be seen on posters in and around the sales location in Wallisellen and on social media.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Helly Hansen Workwear Center: Peter Wider (CEO). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser (Art Direction), Armin Arnold (DTP), Markus Ruf (Text), Kevin Meier (Consulting), Gian-Marco Juon (Consulting Management). External partners: Michèle Aschmann (image editing).